Book Reviews
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And Miles to Go Before He Sleeps
A Stranded Passenger Vents His Frustration in a (Fictional) Letter to American Airlines FULL ARTICLE
Why the Greatest Brand Ambassadors are 'Punching In'
Alex Frankel Goes Undercover to See How Commercial Giants Win the Hearts of Front-Line Employees (or Don't) FULL ARTICLE
Shilling for 'The Man,' for Your Art
Anne Elizabeth Moore's 'Unmarketable' Explores the Controversy Behind Underground Artists Who Become Brand Ambassadors FULL ARTICLE
Adding Up Corporate Costs of 'The China Price'
Author Alexandra Harney Spills the Dirt on Offshore Factory Operations and What It Means for Your Company FULL ARTICLE
The CE-'Yo': Gary Hirshberg on Stonyfield's Green History
Yogurt Entrepreneur Shares His (Eco-Friendly) Secrets on Building a $300 Million Brand From a Seven-Cow Start-up FULL ARTICLE
Of Meatballs and Millennials: Seth Godin Returns
Blogger Offers Tips on Resurfacing in the Age of New Marketing and Surviving the Death of Mass Media FULL ARTICLE
When Evangelism Is the Ad Model
Mara Einstein's 'Brands of Faith' Eyes Movement as Product with a Shelf Life FULL ARTICLE
Mother New York: 'I Date a Hooker' and Other Stories
Mother's Book Series: Eight Tales of Irreverent Wisdom From the Indie Ad Agency FULL ARTICLE
Nina DiSesa Can Fix Those Mad Men
Ogilvy's Nancy Vonk Reviews McCann Chairman's 'S&M' Technique for Besting the Boys FULL ARTICLE
Spotting a 'Microtrend'? Easier Than You Think
Mark Penn's 75 Profiles Dish on Niche Behavior but Fall Short on Insight into Tomorrow's Consumer FULL ARTICLE
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The New Female Consumer: The Rise of the Real Mom
This Advertising Age and JWT white paper explores what multiple generations of American women want when it comes to family, work and life in the 21st century, decades after the women's liberation movement.
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White Paper: 2010 America
What the 2010 Census Means for Marketing and Advertising
2010 America explains what you need to know about the biggest consumer market-research project of the decade: the 2010 U.S. census. Demographics expert Peter Francese, author of this highly readable Ad Age white paper, analyzes what the census will reveal about the changing face of consumers.
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