Book Reviews
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Before Lonelygirl15, There Was William Gibson
"Pattern Recognition" is an Industry Thriller of the Best Kind: Indicative FULL ARTICLE
David Novak's Book Promises to Be Pretty Candid, and It Is -- Well, Sort Of
Anti-bureaucracy and Employee Appreciation at Heart of Yum Brands CEO's Message FULL ARTICLE
What You Can Learn From Dru's 'Disruption' (Part 3)
Mark Tungate Reviews the TBWA Chief's Third Telling of His Theory FULL ARTICLE
Not so Much 'Latinization' as Generalization
Cristina Benitez Tries to Break Down 44 Million Hispanics in 128 Pages FULL ARTICLE
Take It From Cathie -- It's Not So Black and White
The President of Hearst Magazines Offers Today's Career Woman Tips on Getting Ahead, as Well as Her Own Missteps FULL ARTICLE
Yearn to Learn from the Mad Men? Take a Trip to 'Adland'
Mark Tungate's Look at the Past Might Teach You a Thing or Two About the Future FULL ARTICLE
'Chasing Cool'? Take a Look in the Mirror
If You're Seeking to Stand Out, Look In FULL ARTICLE
When Is a Blog Not a Blog? When It's a Book
Joined By 100 Voices Around the Globe, Bloggers Drew McLellan and Gavin Heaton Begin the "Age of Conversation" FULL ARTICLE
We're Talking a Whole New 'Playbook' Here
Ad Age Asks Joe Plummer, Steve Rappaport, Taddy Hall and Robert Barocci About Their New Tome FULL ARTICLE
'Watch This, Listen Up, Click Here' Lives Up to the Hype
Bernice Kanner and David Verklin Guide You Round the Maze that is Integrated Media FULL ARTICLE





















