Advertising Age and ManageCamp Present: The Buyology Symposium - Truth and Lies About Why We Buy

This session reveals project Buyology's extraordinary findings: What works? What doesn't? What are brand-builders doing right? And what can we change to optimize marketing plans based on the latest insight from the world of neuroscience? Buyology's revelations signal a break with the marketing rules we've followed over decades.

• Explore the next generation of none-conscious research tools — and what it means for the way you are to conduct consumer research in the future.
• Discover Buyology's raft of new and extraordinary marketing techniques in order to help boost your marketing results immensely.
• Learn what to do during a financial downturn, the do's and don'ts and the strategic moves neuroscience suggests marketers explore in order to turn the recession into a benefit.

Explore the future of none-conscious communication. Learn how the financial down-turn really affects the consumer and how to position your brand during such a recession.

• Understand the secrets of our consumer brains and how to translate them into brand action.
• Secure fascinating knowledge about the next generation of sponsorships and product placement: what will it look like, and how can you make the most of the technique for your brand?
• Smash Your Brand — the future of the logo is diminishing — learn what's next.
• Discover how to optimize your brand signals, how to leverage the sense of smell, sound, touch, taste and sight, based on the latest neuroscience.

Religion has been part of human culture for as long as humans have congregated as communities. Brands have been with us for mere hundreds of years. There's plenty that the world of branding can learn from the world of religion. Lindstrom and the Buyology team have uncovered parallels and lessons that have astounded the most hardcore scientific teams.

• What did the scientists discover when drawing parallels between religion and powerful brands?
• Secure a fascinating knowledge about the power of religion as a branding tool.
• Learn how to systematically adopt elements from the world of religion into the way you build and market your brand.

Forget about owning your brand. The consumer has already stolen it from you. YouTube, MySpace and Facebook attract more attention than any TV commercial is ever able to generate. Lindstrom explores desire in the brain of Generation Tomorrow. Lindstrom draws on his extraordinary findings to reveal how neuromarketing can help tomorrow's marketers.

• Learn how to run marketing campaigns, paid for by your consumers.
• Discover the next Big Thing: micro branding and mirror neurons.
• Understand what to do when the consumer runs your brand.
• Prepare your brand for Generation Tomorrow.
• A practical to-do list of action points to implement immediately.