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E! reaches a desirable active audience of upscale, professional, college-educated Adults 18-49.
style is a destination that attracts upscale viewers who have a disposable income to support their active lifestyles.
E! Online is the No. 1 entertainment news Web site.
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Networks, home to E! Entertainment Television, style and E! Online, offers advertisers vibrant and recognizable brands that make the young, hip, well-educated, affluent consumers stand up and take notice. One of TV's most identifiable global brands, E! delivers bold, inside and revealing programming reaching 81 million homes in the U.S. Its sister network style currently is available in more than 30 million homes, with a target of 50 million by 2004.
E! Entertainment Television
From E!'s famous red carpet coverage of Hollywood's biggest award shows to celebrity-themed reality shows to exclusive interviews with entertainment's brightest stars to award-winning docudramas about Tinseltown's most compelling personalities and stories, E! continues to offer programming that is bold, inside and revealing. It redefines entertainment for 18-34 and 18-49 audiences possessing an ever-increasing appetite for celebrity news and information.
In 2002, E! ramped up its development division to fortify its leadership position within the category. The strategy has paid off, with the network receiving high marks from viewers in the highly coveted 18-34 demographic. Last year, E! broke all ratings records with its breakthrough reality sitcom "The Anna Nicole Show." Exploring the reality genre from all angles, E! also debuted "Star Dates" and "The Michael Essany Show," both very well received by viewers and already in their second seasons. E!'s successful reality mini-series and real-life soap opera "Nearly Famous 2: More Vegas Showgirls" is also back for season two featuring the guys and dolls of the sexy Skintight Revue in Las Vegas.
Also popular among viewers are E!'s "Live from the Red Carpet" specials hosted by Joan Rivers and Melissa Rivers, covering all the major Hollywood award shows and movie premieres, the Emmy-nominated "The E! True Hollywood Story," and the daily one-hour news program "E! News Live." "Revealed with Jules Asner" continues to feature the biggest names in entertainment. "Rank," hosted by the gorgeous Brooke Burke, counts down the entertainment topics that keep us riveted to our television and movie screens, magazines and newspapers. "Wild On," E!'s exotic travel show hosted by Paraguay-born beauty Cindy Taylor, offers a popular late night destination.
Complementing E!'s already diverse and exciting schedule are over a dozen new series for 2003. "Love Chain"
follows the chain of hearts that links today's hottest names in entertainment. "Star Struck" gives ordinary people the chance to become the stars they adore literally, as world-renowned hypnotist Ricky Kalmon charms everyday people into believing they are their favorite stars. "Facing Fame" grants real people the thrill of truly stepping into the world of their favorite celebrity offering the ultimate Hollywood makeover. » CONTINUED |
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"It's Good to Be" provides a hip and fast-paced look at what it means to have fame and fortune and features some of today's hottest celebrities.
style
Advertisers looking for a way to reach the young, upscale 18-49 demographic have found something to cheer about in style, the only channel dedicated to the way you live your life.
Recently, style underwent an elaborate rebrand initiative, and this year unveiled a new generation of exciting, brand-driven content that tells compelling lifestyle stories about real people in real life situations, encouraging viewers to explore their individual style in all aspects of their lives. New series in 2003 include one-hour reality makeover show "A Second Look," chronicling the stories of ordinary people facing extraordinary challenges, offering them a second chance and a helping hand in making over their lives. In "Style Court," individuals haul their friends, neighbors and colleagues into court before a very trendy judge and are tried for their crimes of style. Reality lifestyle series "Clean House" offers families professional help to overcome the clutter and mess in their lives. "Modern Girl's Guide to Life," hosted by trend expert Jane Buckingham, is a smart, fresh lifestyle show that covers every aspect of the busy modern woman's life, providing a cheat sheet for everyday living. "The Wedding Planner" chronicles the fast-paced point of view of these very important wedding insiders. In "Guess Who's Coming to Redecorate?" style selects an individual who has had some emotional impact on your life and puts them to work at redoing your room. Reality-based game show "Mall or Nothing" pits two teams of "regular" people against each other in an ongoing series of wildly hilarious competitions at the nation's top malls.
These new series complement style's already full schedule that includes such popular programs as "The Look For Less," "You're Invited," "Stripped," "Area," "Glow," "Style Star" and "Fashion Trance." In addition to the robust roster of original programming, style's lineup includes the smash hit cooking series from the U.K., "Nigella Bites," featuring popular British television beauty Nigella Lawson, as well as her latest series, "Forever Summer with Nigella."
E! Online
E!'s programming success has allowed the network to extend its unique brand even further. E! Online (www.eonline.com) is the No. 1 entertainment news Web site, providing the latest daily news and celebrity inside information in a fun, irreverent tone. E! Online presents up-to-the-minute entertainment news, original features, gossip, celebrity interviews, special live event and award show coverage, as well as in-depth information on all E! programming. Popular columns featured on the site include "The Awful Truth" by Ted Casablanca, "Watch with Wanda," "Movie Scoop" by Anderson Jones, and "Fashion Police." E! Online averages more than 6 million unique users per month. |
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