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Widespread viewer and critical acclaim cemented by ad-supported cable's first Emmy: "The Shield."
Top performing cable net:
A18-49 (000)/vpvh*
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s the big four networks prepared to launch another broadcast
season, Sunday, Sept. 22, 2002, signaled a new chapter in ad-supported cable's inexorable challenge to broadcast's longtime hold over prime. With its overwhelming critical and viewer acclaim, FX's "The Shield" that night created TV history when its lead actor, Michael Chiklis, became ad-supported cable's first Emmy Award winner. Viewers also took note: "The Shield" and other basic cable original programming outdrew their network competition. The Game had changed.
FX builds on this feat in the '03-'04 season with an increased emphasis on quality original programming: more original programming hours; new franchises and series; continued critical acclaim, designed to enhance its popularity with viewers and advertiser alike. As well, NASCAR's powerful hold on its ardent fan base and a growing roster of blockbuster movie titles secure FX as a cable powerhouse.
Original Series
In the '03-'04 season, FX brings back the smash hit "The Shield" for its third season. Also returning is the irreverent comedy "Lucky," starring John Corbett, in its sophomore year.
New Original Series include: "Nip/Tuck," a drama exploring the all-too-seductive world of cosmetic surgery debuting in late 2003; "Orlando Jones," an up-and-coming comic actor will blaze the late night trail for FX with his self-titled talk show, also set to launch in late 2003; "Friday Night Fix," a two-hour block of extreme adventure with the world's toughest mechanics outfitting their vehicles for a grueling rally across unexpected and impossible terrain.
All of these exclusive series reinforce FX as a place for bold, innovative and daring programming that can't be found on broadcast TV.
Original Movie Events
FX expands its commitment to bring to the small screen some of today's most intense, issue-oriented stories that deliver a discerning viewer.
FX Original Movies in development promise to grab the attention of critics and
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audiences alike. Upcoming titles include "44 Minutes," a true story of a standoff that changed law enforcement forever, as a botched bank robbery turns a quiet suburban neighborhood into a combat zone—and outgunned cops into heroes. Jamie Foxx stars in the true story of "Tookie" Williams, a member of the notorious Crips gang who, while on death row, seeks "Redemption" by writing a children's book that leads to a Nobel Peace Prize nomination. "The Grid," in the tradition of the BBC's "Traffik," is a riveting suspense miniseries that follows the pursuit of deadly Al-Qaeda terrorists in 1990s London.
DVD On TV/Braodcast & Basic Cable Movies/Acquired Series
A brand new franchise, "DVD on TV," delivers FX's biggest motion pictures in a "premiere feature" presentation that offers viewers a full home theater experience. DVD-style extras like bonus footage, deleted scenes, alternate endings and behind-the-scenes interviews bring fresh appeal to contemporary films and represent phenomenal opportunities for showcase-level sponsorships.
Evidenced by significant audience growth, FX maintains its strategic emphasis on blockbuster movie titles. The '03-'04 season list of "Broadcast and Basic Cable Premieres" is the most impressive in network history and includes "America's Sweethearts," "Behind Enemy Lines," "Don't Say A Word," "Planet of the Apes," "The Royal Tenenbaums," "Someone Like You" and "Vertical Limit."
A distinctive vision and a bold point of view guide FX's acquisitions. Joining a lineup that speaks to young adults with "Buffy the Vampire Slayer" and "Beverly Hills 90210" is animated series "King of the Hill" in 2004. Now more popular than ever, "King of the Hill" brings the strong youthful appeal viewers expect from FX.
The Game has changed, and FX is rewriting the rules. |
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