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Bloomberg Television delivers an affluent audience:*
  Index
Median Age
68% Male
32% Female		 47
Median HH Income
Highest among all cable networks measured in the Mendelsohn Affluent Survey.		 $118,710
Median Value of
Total Assets
The only cable network over $1,000,000.		 $1,004,688
% of Viewers In Millionaire Households*: 50%
*Households (with HHI: $75,000+) with total assets valued $1,000,000+.


Bloomberg Television is the top cable network in delivering the most highly concentrated audience in these key categories:

Affluence
• HH Income: $500,000+
• Median Value of Total Assets (excluding principal residence)
• Value of Principal
Residence: $1,000,000+

Top Management/Decision Makers
• Job Title: President/CEO/COO
• Job Responsibility: Any Chief Officer
• Served on Own/Other Company’s Board of Directors
• Involved in procuring any products/services

Personal Investing
• Own Any Investments/Securities
• Value of
Investments: $1,000,000+
• Number of Security transactions (past year): 50 or more
• Use a Full Service Broker
Financial Professionals
• Industry: Finance
• Domestic/International Finance/Banking
• Manages Buying and Selling of Securities for Own/Other Firm
• Over 260,000 Bloomberg Professional service subscribers have access to Bloomberg Television via AV <GO>

Source: 2003 Mendelsohn Affluent Survey

 
B
loomberg Television brings the best of the Bloomberg Professional service and Bloomberg News to our broadcast audience. Bloomberg is about information—accessing it, reporting it, analyzing it and distributing it. Bloomberg Media delivers the information you need anywhere, any time, any way you want it. Doing it first, fast and accurately is why Bloomberg Television continues to be among the most widely respected sources for business news and information around the world. It's also why financial professionals, individual investors and others who are plugged into the markets turn to Bloomberg Television for the depth, accuracy and tools they need to interpret and use information effectively every day.

Bloomberg Television is delivered globally via 10 networks in seven languages, reaching more than 200 million homes globally. We build on our world-class resources to present up-to-the-minute coverage of financial news and markets, bringing journalistic expertise to programming with the best reporters to deliver the news and the best journalists to add perspective and analysis. The multi-screen format displays information at a glance for investors who need quick, reliable news and data as market conditions change.

Bloomberg Television—Programming
Bloomberg Television goes around the clock to follow the markets and the money.

"Bloomberg Morning Markets" (5 a.m.-6 a.m.) and "Morning Call" (6 a.m.-8 a.m.), provide viewers with the first word on what's moving the markets globally and what to expect when U.S. trading begins.

» CONTINUED

 "In Focus," the new program at 12 noon, takes viewers beyond the day's market news and headlines to feature insight, perspective and analysis from newsmakers, opinion leaders, and corporate executives.

"World Financial Report" at 3 p.m. keeps viewers on top of the global events that can impact investment decisions, providing insight on the U.S. financial markets and a first look at how the trading day is shaping up, from Tokyo to London.

Distribution
• Through multiple distribution platforms, viewers can watch Bloomberg Television wherever they are, whenever they want.
• 30.7 million homes 24 hours a day, 7 days a week.
• 81 million homes through simulcast on E! Entertainment Television, Monday-Friday 5 a.m.-8 a.m. and Saturdays 5:30 a.m.-7 a.m.
• 6 million viewers on Comcast's CN8, weekdays, 8 a.m.-9 a.m. and 12 noon-1 p.m.
• 260,000 Bloomberg Professional service users are able to watch Bloomberg Television and access stories on demand from around the world.
• Via streaming video on Bloomberg.com.
• Bloomberg Interactive Television is available on DISH Home interactive, reaching 8.1 million viewers.
100,000+ US hotel rooms.
• Bloomberg Television Syndicated Reports are timely, brief market reports integrated into local newscasts throughout the day reaching almost 2 million households daily, broadcast to more than 110 TV stations nationwide.