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CNBC Viewers are the Most Affluent: (Nielsen Affluent Viewer Study, 2003)
Based on a Nielsen Media Research custom study among individuals with $250K+ in financial assets:
• CNBC has the highest total rating of any network during the workday
• CNBC’s total viewership increases as the audience grows richer
• CNBC has the greatest share of out-of-home viewing
CNBC Viewers are the Most Desirable: (CNBC Business Day Tracking Study Wave 6, Mendelsohn Media Research, 2003)
• CNBC viewers have a median household net worth of $1,052,000
• CNBC viewers have a median value of investments of $533,000
• 52% of CNBC viewers hold top management positions including CEO, CFO, COO, Owner/Partner or President
• 48% of CNBC viewers manage or influence the investment of company funds
CNBC Viewers are Corporate Executives who Control Business Spending: (Kantar Media Research, Television in the C-Suite Wave 3, viewership study among senior corporate executives at Fortune 1000 companies, 2003.)
• Four times as many senior executives cite CNBC as their primary television source for business news than any other channel
• 75% of senior executives watch CNBC during a typical week, more than any other general or business cable news channel
• More senior level executives cite CNBC as providing the most useful information for their day-to-day job responsibilities than any other general or business cable news channel
CNBC Viewers are Active and Loyal Viewers: (CNBC Business Day Tracking Study Wave 6, Mendelsohn Media Research, 2003)
• 63% of CNBC viewers watch CNBC every day, several times a day
• 67% consider CNBC their most important source for investment decision-making
• 59% of CNBC viewers do not channel switch during commercial breaks
• 29% of CNBC viewers became aware of a new product or service from CNBC
CNBC Dominates Out-of-Home Cable Network Viewing: (CNBC Business Day Tracking Study Wave 6, Mendelsohn Media Research, 2003)
• “CNBC Business Day” has a 68% share of office television viewing.
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his year marks CNBC's 15-year anniversary as the recognized leader in business news, providing real-time financial market coverage to more than 175 million homes worldwide.
CNBC Business Day
CNBC Business Day, from 5 a.m. to 7 p.m., provides 14 hours of live business and financial news and analysis presented by an unparalleled team of anchors, reporters and contributors. The most powerful people in business watch CNBC for direct access to the perspectives of CEOs and industry newsmakers.
Business Day begins with "Wake Up Call." Liz Claman and Brad Goode examine Wall Street, world markets and breaking business headlines. Next up, CNBC's signature program "Squawk Box," with Mark Haines, David Faber, Joe Kernen and Maria Bartiromo, mixes business news with unscripted exchanges and fast-paced analysis as the trading day unfolds. The business day heats up with more real-time market coverage on "Morning Call" with Ted David, Liz Claman and Michelle Caruso-Cabrera.
CNBC's Business Day afternoon kicks off with "Power Lunch," when Bill Griffeth and Sue Herera take an up-close and personal look at the companies, people and hot trends driving the markets. Next, "Street Signs" with Ron Insana covers Wall Street's movers and shakers and investigates how the pros make money by staying ahead of the curve. Tyler Mathisen and Maria Bartiromo wrap up the key financial news stories of the day on "Closing Bell."
"Kudlow & Cramer" puts the day's business news in perspective with the political and economic landscape. Then CNBC Business Day winds down » CONTINUED |
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with Dylan Ratigan's "Bullseye," offering unique insights into all of the day's business developments and how they affect our world.
CNBC Primetime
In Primetime, CNBC delivers intelligent, topical and entertaining original programming. Tapping into the discriminating tastes of a savvy audience, CNBC Primetime offers an alternative perspective to the day's news and extends CNBC's viewer base to a bigger, broader and younger core audience.
CNBC Primetime begins with "Capital Report," focusing on the impact of Washington policies on business and the economy. Then, on "The News on CNBC," John Siegenthaler covers the day's top news stories and interviews key opinion leaders.
Next, comedian Dennis Miller lends his unique insight into the day's water cooler topics. And coming soon, tennis star-turned-broadcaster John McEnroe joins "CNBC Primetime" as host of "McEnroe," a lively hour of interviews, opinion and comedy.
CNBC Primetime also offers two weekly programs. On Mondays, "Special Report with Maria Bartiromo" features interviews with leading figures in business, arts, sports, entertainment, academia and politics. Finally, every Friday "Louis Rukeyser's Wall Street" boasts a panel of prestigious market mavens dissecting the week's most important business stories.
CNBC is an ideal platform for today's advertisers to initiate a dialogue with coveted consumers through strategic sponsorships and targeted media programs.
CNBC—Make it your business. |
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