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• 1st Q’04: Nearly 63 million Americans, more than any other cable news network, watch CNN in a typical month.1
• More light TV viewers, the most elusive and desirable advertising targets, tune to CNN than any other news network. Over half (51.2%) of the most upscale 25-54 year old light viewers (HHI $100k+/HOH Professional, Owner, Manager) tune in once a month.2
• CNN is the No. 1 TV news source in reaching Out of Home viewers—in a month, more than 16 million American adults watch CNN in a variety of out of home locations.3
• In an average month, 14 million loyal viewers watch CNN exclusively and do not watch any other cable news network.4
• 1st Q’04: CNN.com is the No. 1 news destination, with 23.4 million unique users in an average month.5
• CNN reaches more CEOs and other C-Level executives than all other measured cable networks.6
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NN is the largest, most trusted, most honored and most watched news network. From 1997 to the present, a full seven years, CNN ranks in the top 2% of global brands, a global power brand as defined by the Y&R Brand Asset Valuator. CNN's connection to a community of people who value quality journalism and credible news coverage, 24/7, has grown and deepened over time as news and the CNN brand have become a part of this community's life, every day, year after year.
CNN gathers the best and brightest television journalists of our time, and supports them with the world's largest newsgathering operation of 39 bureaus and over 4,000 employees worldwide. In an extraordinary news cycle in a complex world, CNN is armed with the strongest lineup of programs and journalists in its history. For the last decade, CNN was consistently rated as the most believable news source.1 Opinion Leaders and Influentials find CNN most credible.2 CNN is top rated on the most complete coverage, best quality, exclusive news stories, breaking news and live coverage.3
The connection with CNN's audiences is deeper and more powerful than ever, touching more people in more places than any other news organization. CNN-branded news and information content, distributed in- and out-of-home, on broadcast and unwired networks, radio, Web sites and wireless distribution platforms, has the potential to reach 1.7 billion people daily around the world.4
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Audiences trust CNN to fully connect them with the events of the world, taking them from initial awareness through full understanding of the news stories that shape our lives. This trust is based on great journalism and on promises made… and kept. Viewers expect CNN to deliver the most experienced reporters, the most complete coverage, the best access to the events and newsmakers across the globe. Americans report that in recent years they most closely associate CNN with their experience of major news stories5.
CNN has been recognized for journalistic excellence by the most prestigious journalistic organizations, capturing top prizes from organizations such as the National Headliner Awards and the Overseas Press Club of America for its coverage of the major news stories of 2003.
In the first three months of 2004, CNN earned 28 awards, about four times that of all the other cable news networks combined.
Month after month, year after year, in- and out-of-home, more Americans tune to CNN than to any other news channel.6 |
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