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College sports fans have more of what you want. They are more affluent, more educated, more active, more youthful and more tech savvy than professional sports fans.

• 26% more with HHI $50K+
• 25% more college graduates
• 48% more active in sports
• 18% more youthful
• 53% more likely to subscribe to broadband
• 55% more likely to own an HDTV set
• 128% more likely to order pay-per-view/VOD

College Sports TV is No. 1 in delivering Light Primetime TV viewers among all sports networks.

Source: MRI, Fall 2003, Index Vs. Total Adults 18+. Sports Fans defined as those who watch/attend/play/or listen to college vs. pro sports past year.

CSTV’s CollegeSports.com and its network of more than 150 official athletic sites, (including Ohio State, Notre Dame, UCLA, Duke and every Ivy League school) is the No. 1 destination on the Web for news, scores, analysis and exclusive broadband highlights.

• Each month, CollegeSports.com serves over 8 million unique users and 220 million page views; 78% are unduplicated with other sports sites
• Over 72% of users view the site through high-speed cable modems
• No. 1 ranking with college graduates with HHI $150+
 
W
hat category boasts a potential audience of more than 76% of the general population, can be found in 500 markets across all 50 states and has $4.6 trillion in spending power? College sports, of course! Consider this enormous, lucrative category: College sports generate nearly $11 billion in revenue annually, equivalent to the NBA, NFL and Major League Baseball combined.

With this massive and under-served audience in mind, College Sports TV launched in April 2003 as the first 24-hour college sports network, with Coca-Cola on board as an equity investor and marketing partner. CSTV has since become the fastest-growing independent cable network, now available to more than 20 million cable and satellite homes. Furthermore, its recent purchase of CollegeSports.com, the most-trafficked college sports destination on the Web (220 million page views and 8 million unique users per month), has transformed CSTV into the new multi-media home of college sports.

College Sports TV covers more college sports than any other network. It also features more women's sports than anywhere else and has televised more than 4,000 hours of original programming spanning 30 men's and women's college sports on more than 1,000 college campuses.

In addition to its regular season and championship event programming which features sports such as football, basketball, baseball, lacrosse and hockey, College Sports TV's studio and original programming employ Olympic-style storytelling to capture the passion, traditions, rivalries and loyalties that make college sports such a magnet for millions of fans.

CSTV's critically acclaimed original "Coach" series explores the unique lifelong bonds that exist between the greatest college coaches and their star student-athletes. Its original "Nike Training Camp" series reveals the "secrets of success" of the top college athletic programs, underscoring the commitment, attitude and teamwork that produce champions.

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 Original College Sports TV productions such as "UConn Nation: Huskymania," "Season of Hope: The Diane Geppi-Aikens Story" and "The Road Back: The Bev Kearney Story" are moving features that bring to life the network's mission of covering intercollegiate athletics from every perspective.

Live studio shows including "CSTV Primetime" and "CSTV Scoreboard," originating from CSTV's state-of-the-art studios in New York, provide fans with the latest news, scores, analysis and features from throughout the world of intercollegiate athletics. These programs report on not only teams' and student-athletes' on-court accomplishments, but also their successes in the classroom and in the community.

Emphasizing the aspirational goals of the network, CSTV will premiere its unprecedented, multi-faceted "CSTV University" programming initiative geared toward helping athletes reach their full potential. A "curriculum" encompassing a broad range of original 30-minute shows will debut this fall. The educational nature of "CSTV U" programming will help athletes be the best through instruction, demonstration and motivation.

All the while, College Sports TV has positioned itself as a leader in the evolution of TV from a mass medium to a personalized experience, one providing prime one-to-one marketing opportunities for forward-thinking advertisers. Blue-chip brands such as Coca-Cola, Nike, Miller Lite (sponsor of CSTV's NCAA basketball championship coverage), Geico Insurance, Cingular and Pontiac have come on board, all recognizing the value that exists with an innovative network like CSTV.

CSTV just completed a phenomenal freshman year and will continue expanding upon its programming and production efforts. Its goal is to reshape the way college sports is presented on television and, in the process, provide even more opportunities for savvy marketers to connect with a desirable demographic on a one-to-one level.