With nearly 12,000 projects on-air and online, DIY has become the 24/7 guide for practical instruction on everything how-to. From automotive and boating, home improvement and woodworking to gardening, hobbies, crafts and household activities, DIY offers a unique environment for both viewers and advertisers.

DIYnetwork.com: A Leader in the Industry
Every do-it-yourself project featured on-air is also featured online. Each month 2 million unique visitors log on to DIYnetwork.com to find step-by-step instructions, photos, diagrams and material lists for thousands of projects, each organized by category. DIYnetwork.com allows visitors to exchange information with other do-it-yourselfers as well as e-mail their questions to DIY's "Talk Block" shows. An interactive program guide, DIY tutorials, DIY On Demand and printer-friendly materials are just a few of the special features that make DIYnetwork.com an invaluable resource to our viewers.

DIY Kits: Two-Minute Selling Machines
A "DIY Kit" is a two-minute custom programming segment developed around a sponsor's brand or product. Available on-air and online at DIYnetwork.com, "DIY Kits" give viewers practical ideas along with step-by-step instructions to complete all types of projects from start to finish. "DIY Kits" also offer a unique marketing opportunity for advertisers because they let viewers know what to buy and where to buy the materials to complete their projects.

Workshops: DIY Sponsorship Opportunities
Ever wanted to build a log cabin, decorate the perfect wedding cake, save energy at home or build a deck? If so, DIY workshops are here to help. Five-part miniseries of advertiser-sponsored half-hour shows, DIY workshops build a unique relationship between viewer and advertiser because of the step-by-step nature of the programming.

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DIY's 2005 Great Garage Giveaway
DIY launched its Great Garage Giveaway in the first quarter of 2004 with a bang, generating the second-biggest promotional success in Scripps Networks' history, with nearly 3 million entries. Coming back for another year, this multi-faceted promotion will receive heavy exposure on-air and online and will culminate with a sweepstakes winner taking home $50,000 to build the ultimate garage and a beautifully restored classic car to park in it!

DIY's 2005 Ultimate Workshop Giveaway
Imagine the perfect workshop fully equipped with all the tools you need to complete your next DIY project. For the third year in a row, DIY will make this dream a reality for one lucky winner with DIY's Ultimate Workshop Giveaway. This integrated sponsorship opportunity includes a five-part workshop on how to create the ultimate workshop and a cross-platform consumer sweepstakes with a grand prize of $50,000 in cash to build and outfit the ultimate workshop.

DIY's Croppin' USA 2005
Croppin' USA is an integrated promotional marketing program that reaches millions of enthusiasts who turn their memories into beautiful lifelong treasures through the art of scrapbooking. Beginners and pros alike love this third quarter promotion, which caps off a targeted two-day programming event with a sweepstakes. One winning cropper will sail away with a grand prize—a Croppin' Cruise for two and $10,000 cash to create memories of the trip.

DIY: Built to Last
Our viewers are inspired, informed, and instructed by DIY—and by its advertisers. Comparatively, our estimates show DIY as the fastest-growing cable network in 2003. It has become the category leader in how-to programming. At DIY, we started out building a network for viewers and ended up building a great network for advertisers.