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• E! reaches a desirable, active, audience of upscale, professional, college-educated Adults 18-49
• The Style Network is a destination that attracts upscale viewers interested in expressing their individuality and have the disposable income to support their active lifestyles
• E! Online is the No. 1 entertainment news Web site
 
E!
Networks, home to E! Entertainment Television, The Style Network and E! Online, offers advertisers vibrant and recognizable brands that make the young, hip, well-educated, affluent consumers stand up and take notice. One of TV's most identifiable global brands, E! delivers bold, inside and revealing programming, reaching 85 million homes in the U.S., with its sister network The Style Network currently available in over 36 million homes, with a target of more than 40 million in 2004.

E! Entertainment Television
From E!'s famous red carpet coverage of Hollywood's biggest award shows to celebrity-focused shows to exclusive interviews with entertainment's brightest stars to award-winning docudramas about Tinseltown's most compelling personalities and stories, E! continues to redefine entertainment for 18-34 and 18-49 audiences possessing an ever-increasing appetite for celebrity news and information.

In 2003, E!'s ratings and viewership reached record highs. E!'s programming strategy to reach the much-coveted 18-34 and 18-49 demos has paid off, with Q1 '04 the highest-rated Q1 in the network's history. And 2003 saw the launch of such highly rated new generation programming as the "101 franchise" and "It's Good to Be."

E!'s "Live from the Red Carpet" specials, hosted by Joan Rivers and Melissa Rivers, covering all the major Hollywood award shows and movie premieres, continue to rank high among viewers, as do the Emmy-nominated "The E! True Hollywood Story" and daily half-hour news program "E! News Live."

Complementing E!'s already diverse and exciting schedule are over a dozen new series for 2004, including "Dr. 90210," a new reality series about the day-to-day life of a high-profile Beverly Hills plastic surgeon and the various people who make up his world, and "Scream Play," a series that melds the nostalgic yet demanding moments from our favorite films and TV shows with today's reality show sensibility. Hosted by Ahmet Zappa, "Based On" is an hour-long journey that explores the true stories behind some of the most popular icons from the world of film, TV and music. "Tipped to Success" focuses on how a specific pop culture item, personality or event became a huge hit and part of our everyday lives, from the retro jerseys becoming THE thing to wear to how Nicole Kidman catapulted to superstardom.

The Style Network
Advertisers looking for a way to reach the young, upscale 18-49 demographic have found something to cheer about in The Style Network.

After undergoing an elaborate rebranding and repositioning in 2003, Style emerged as a leading lifestyle destination featuring the new tagline "Where Life Gets a New Look." Style has metamorphized into a dynamic network featuring a lively slate of original programming in the areas of home, food and entertaining, appearance and leisure, encompassing all aspects of the lifestyle category.

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 Style's new breed of exciting, brand-driven content tells compelling lifestyle stories about real people in real-life situations, and inspires viewers to explore their individuality in all aspects of their lives. New series in 2004 include "How Do I Look?," a makeover series hosted by actress Finola Hughes, that features two close friends and relatives and one stylist who take turns in transforming the fashion victim in the way they have always hoped to see them. Manhattan's offbeat domestic diva Brini Maxwell brings her singular outlook and can-do resourcefulness to Style in her new self-titled lifestyle series, "The Brini Maxwell Show."

"New York Nick" is a hilarious new lifestyle reality series starring actor/model and blue collar Renaissance man Nick Scotti, who along with his saucy sis Viv Scotti, and colorful orthopedic shoe-wearing Aunt, Irene "Diz," bring blue-collar style to the masses each week with their misadventures through New York—"Italian style." Not your typical home makeover show, "Guess Who's Coming To Decorate" takes its subjects into a time machine as a familiar face (unbeknownst to them) from the past comes in to redecorate. Launched in 2003, "Style Court," the popular courtroom makeover series featuring Judge Henry Roth, continues to entertain viewers nightly.

These new series complement Style's full schedule that includes such popular programs as "The Look For Less," "You're Invited," "Stripped," "A Second Look," "Clean House,"' "Whose Wedding Is it Anyway?," "Style Star" and "Fashion Trance." In addition to the robust roster of original programming, Style's lineup includes the smash hit cooking series "Nigella Bites" and "Forever Summer with Nigella," with popular British beauty Nigella Lawson. New to Style in 2004 is "Surfing the Menu," the unique gourmet adventure series, one part travel adventure and two parts cooking show, hosted by U.K. hunks Ben Donoghue and Curtis Stone.

www.stylenetwork.com

E! Online
E!'s programming success has allowed the network to extend its unique brand even further. E! Online (www.eonline.com) is one of the top entertainment news Web sites, providing the latest daily news with a 'tude and celebrity inside information in a fun, irreverent tone. E! Online presents up-to-the-minute entertainment news, original features, gossip, celebrity interviews, special live event and award show coverage, as well as in-depth information on all E! programming. Popular columns featured on the site include "The Awful Truth" by Ted Casablanca, "Watch with Kristin" and "Fashion Police."