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Viewer Profile:1
Balanced Audience: 44% men,
56% women
67% A25-54
86% Homeowners
25% HHI $100K+ (compared with 18% for the total US)
41% HHI $75K+ (compared with 31% for the total US)
65% HHI $50K+ (compared with 51% for the total US)
DIY is available in 27,722,000 US households as of April 2004, which is an increase of 85% since April 2003.2
DIYnetwork.com
User Profile:3
Balanced Audience: 47% men, 53% women
67% A25-54
44% HHI $75K+
18% HHI $100K+
26% Bachelor’s Degree
DIY’s online newsletter reached 1.5 million subscribers in March 2004.4
DIYnetwork.com pulls in 2 million unique visitors per month.
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n just two years, FINE LIVING has achieved some extraordinary goals: A 24/7 lineup of 100% original programming. A household reach exceeding 21 million homes. And a programming environment that seamlessly merges the viewing experience with the ad message.
Offering perhaps the most radical marketing solutions in television, FINE LIVING's empowering shows and innovative ad model reach viewers proven to be more receptive to sponsored messages. It's a claim FINE LIVING can proudly quantify. Our parent company, Scripps Networks, recently participated in an independent study to gauge the viewer engagement of 35 major networks. In the two most important attributes for advertisers, "More Inclined to Buy Products" and "Pay Attention to Advertising," FINE LIVING ranked No. 1.
Each day of FINE LIVING's lineup speaks to a specific audience interest. Here are just a few of the premieres and returning hits.
Programming Highlights
Monday is Favorite Things: Any occasion can become "The Perfect Surprise Party." Just ask "MiGi's" MIchele Adams and GIa Russo. They turn humdrum get-togethers into stylish events that stretch imaginations, not wallets. To make the most of that wallet, get on "The Insider's List." Host Julie Moran is back with a lifetime of knowledge condensed into user-friendly information—from touring without a guidebook to shopping with a food industry insider.
Tuesday is Personal Space: Can't afford a decorator? Check your mail. In a fast-paced test of nerves and creativity, "Catalog Wars" helps couples redecorate, using only items found in shopping catalogs. The twist: Stay within a budget without knowing the prices! The star of "Sheila Bridges: Designer Living" knows the price of everything. Sheila explores flea markets, art shops and boutiques to help viewers create a personal style.
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Wednesday is Every Day: Dream of owning a B&B? OK, cook for a dozen people, mow the lawn and scrub the bathrooms. "Your Reality Checked" delivers a new perspective on fact-vs.-fantasy. Speaking of fantasy, escaping the rat race is hardwired into our psyche. The new season of "Radical Sabbatical" honors those who did, including a publisher who chucked it all for life as a golf caddie.
Thursday is Adventure: What if you grabbed life by the throat? What if life grabbed back? "Ocean Wanderers" is a riveting account of a family who set aside "normal" life to sail the seven seas, encountering storms, pirates and self-doubt. A wanderer of a different ilk, Kevin Brauch returns as "The Thirsty Traveler," taking viewers on a worldwide quest for fine potables.
Friday is Transport: In "Life in the Fast Lane with Steve Natt," our host shares his passion for revving up and peeling out. Dirt bikes to minivans, Natt mixes his auto expertise with a keen sense of humor. "A CARography" is back, renewing our vehicular love affair with everything from Ford to Ferrari.
For more information on the programming and marketing opportunities at FINE LIVING, visit us at FineLivingAdSales.com.
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