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igh-profile restaurants. Superstar chefs. Now more than ever, food has emerged as a powerful platform for the advertiser message. So it's no surprise that Food Network, the industry leader, is enjoying a popularity unlike any time in its history. Poised to surpass 85 million homes by year's end, the network boasts record-setting ratings in primetime and an "In the Kitchen" lineup that viewers find habit-forming.
At the core of that success are Food Network's red-hot personalities. Icons like Emeril Lagasse and Rachael Ray have achieved true stardom. Newcomers like Paula Deen, Sandra Lee and Giada DeLaurentiis are generating a fiercely loyal following, inspiring both trust and credibility with viewers and media buyers.
Recently, Food Network placed that credibility on the line when its parent company, Scripps Networks, participated in an independent study to measure the viewer engagement of 35 major networks. In the most important advertiser categories, Food Network captured the No. 1 and No. 3 positions.
Programming Highlights
Our new series prove there's more to primetime than prime rib. "The Secret Life of…" uncovers the "bios" behind our favorite foods, from the origins of the ice cream sandwich to Elizabeth I's candy addiction. "Inside Dish with Rachael Ray" puts our host in the private kitchens of Clint Eastwood, Tom Hanks and other stars, allowing advertisers to link their brands with Hollywood's A-list. The "Kitchen Cops" provide a new take on home makeovers, surprising homeowners with a kitchen actually designed to improve cooking skills. "Party Starters" helps viewers become the belle of their own ball. Hot trends and cool gadgets are the stuff of "What's Hot, What's Cool." And fantasies are realized in "Recipe for Success," a profile of those who set fear aside to pursue culinary dreams.
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These premieres join the roster of proven hits like "Unwrapped," "Roker on the Road," Alton Brown's "Good Eats" and Food Network juggernaut "Emeril Live!"
Food Network also delivers an outstanding slate of specials. Foremost among them, our "Cook with Your Kids" project responds to recent studies linking adolescent obesity with decreased "family time." Hosted by Emeril Lagasse, this week-long, network-wide initiative encourages family bonding and can even improve a child's developmental skills.
Primetime ratings are matched—sometimes surpassed—by our "In the Kitchen" lineup. The vivacious Rachael Ray returns in "30 Minute Meals," which boasts critical acclaim and loyal viewers. Close on her heels, "Barefoot Contessa" Ina Garten recently posted the highest-rated episode of any daytime show on Food Network. The popular Tyler Florence takes the helm of "How to Boil Water." Georgia peach Paula Deen re-creates Southern fare in "Paula's Home Cooking." And "Semi-Homemade's" Sandra Lee demonstrates why critics are calling her "the next Martha Stewart."
Food Network continues to develop cutting edge programs with topics relevant to viewers. Our "Fast & Fit" lineup showcases "Calorie Commando" Juan-Carlos Cruz, who replaces fatty favorites with healthy alternatives that taste like the real deal, and "Low Carb and Lovin' It" with George Stella. Mr. Stella, a low-carb expert who shed 200 pounds, now shares his success—and recipes—with viewers.
On television, on the Web and in the real world, Food Network continues its leadership role, innovating new entertainment platforms, introducing new personalities and revealing new ways to attract a desirable audience. For more information on our lineup and marketing opportunities, visit us at FoodNetworkAdSales.com.
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