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Since our launch one year ago, FUSE’s subscriber base has increased by 16%
Projected to be in 40 Million homes by ’05
Daypart delivery has outpaced universe growth:
• Daytime: HH Rating +50%, Teen Delivery +100%
• Prime: HH Rating +75%, P12-24 +75%
• Fringe: HH Rating +125%, P12-34 +115%
• Late Fringe: HH Rating +100%, P12-34 +133%
• Weekend: HH Rating +100%, Teens +176%
• VPVH: No. 1 in Teen, P12-34 and P12-34 in all dayparts
• Delivery against teens up 160% in Early Fringe
Fuse Ranks No. 1 in:
• Overall Brand Performance
• Likelihood of viewers to have a positive impression of its advertisers
• Likelihood of viewers to trust advertising on this network
• Likelihood of viewers to pay attention to commercials on this network |
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USE is a music network for the 21st Century. Designed to reach today’s elusive young-adult viewer, our interactive model gives our audience the opportunity to program FUSE and make their opinions matter. FUSE taps into a huge, under-served audience of music lovers that other networks have lost the ability to reach. Just like music, FUSE programming comes in all varieties, each innovative and surprising, and all of it influenced by our viewers. These are the influencers, the early adopters; they are logged on, and they keep us plugged in.
FUSE blazes new ground in convergence programming with the June 2004 premiere of these breakthrough interactive shows:
Fusing TV and the Web, “The Daily Download” is a live countdown show for the next generation. We count down the most downloaded songs in the country and give viewers the ability to see the videos, talk to the artists and legally download to their heart’s content! Telecast live from FUSE’s New York studio, “The Daily Download” gives our viewers free downloads of everything that’s current—from game cheats to movie trailers to music.
“Fuse Clues” turns watching music videos into a competition. Viewers watch the latest videos to find clues that will help them answer puzzles about pop culture and music. They use their mobile phones or the Web to provide answers, not only winning bragging rights but real prizes.
And our hit shows are back:
“Dedicate Live!” lets our viewers share private dedications for the whole world to see. With more than 1 million real-time, on-screen dedications made to date, “Dedicate Live!” gives new meaning to modern love or hate.
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“4Play” promises to put you on the edge of your seat with nonstop extreme sports action and rocking music videos presented in a four-way split screen, turning your TV into an extreme sport of its own.
“Next Big Thing” plugs you into today’s hottest bands and allows you to go online to vote for your favorite “up and comer.” Each month, FUSE tallies up the votes and gives an award to the winner live in the FUSE studio.
“The Dive” opens the door to some of the most cutting-edge and critically acclaimed indie rock making the scene today.
“Oven Fresh” plays piping-hot new videos and lets the viewers judge whether we should lose them or keep them. Those that make the grade are presented weekly during “Oven Fresh Keepers.” Those that don’t…are eaten.
On “Uranium,” hostess Juliya takes viewers into the world of heavy metal five days a week. And FUSE expands on this popular brand with “Uranium Classics,” highlighting the best of ’80s and ’90’s hard rock and heavy metal hair bands.
FUSE has created an on-air and online environment that reaches a pure, targeted P12-34 audience. Not only do we deliver that audience to advertisers, we also deliver a relationship. FUSE understands the passionate connection our audience has with music and the cultural importance it has on their lifestyles. That’s why our advertisers achieve a deeper, more personal connection with our viewers.
FUSE: The Alternative to Mainstream Music Television.
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