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Median Age: 48.1
75.1% male
Median HH Income: $72,850
HHI $75,000+ 48%
HHI $100,000+ 31%
HHI $150,000+ 13%
Median Total Asset Value: $876,500
43% of Affluent HHs are Millionaires
Compared to the Average U.S. Consumer, The Golf Channel Viewer is:
• 28% more likely to buy new technology products or services
• 22% more likely to charege it now, if they want it now
• 20% more likely to buy based on quality, NOT price
• 17% more likely to buy from a company they trust, even if it costs more |
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he Golf Channel has long been the benchmark as a successful, niche lifestyle/sports network, and is enjoying unprecedented popularity as distribution and viewership growth continues. The network’s advertising partners benefit from the ability to creatively and effectively connect them with the most valuable audience in TV.
The Golf Channel’s dedicated audience will account for 70 million homes in the U.S. by the end of 2004, and is currently available in 9 million additional homes worldwide. As the network goes global, golf is delivered 24 hours a day, seven days a week to fans across the U.S., Canada, Japan, Korea and the U. K.
The Golf Channel reaches cable’s most affluent viewers in an ideal environment. MRI research highlights The Golf Channel’s highly educated, upscale male demographic and credits it as the No. 1 ad-supported cable network among affluent homes, nearly half of which are millionaire households. Golf is not merely a sport but a passion, and The Golf Channel offers advertisers a positive, aspirational environment and the lowest level of clutter to articulate their messages.
Partners with The Golf Channel are offered a varied menu of marketing programs, including custom-made solutions based on achieving stated needs and goals and delivering results. Programs include sponsorship enhancement, golf marketing activation, in-show features, entitlement opportunities, product placement/brand immersion, print and online complements and event planning and execution.
The Golf Channel continues to provide unique, quality programming, targeted to meet the needs of our audience and offer a valuable advertising platform:
The Golf Channel will offer
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more than 110 tournaments in 2004, more live golf than all other networks combined:
• The Champions Tour, 25 tournaments including some of the most beloved names in the game like Arnold Palmer, Jack Nicklaus and Tom Watson
• The PGA European Tour Only on The Golf Channel
• The Nationwide Tour exclusively on The Golf Channel
• LPGA Tour events
Viewers crave news, analysis and instruction, and The Golf Channel delivers:
• “Golf Central” is the world’s only daily news show dedicated to golf.
• Pre and Post Game Shows every week cover all the action.
•“Your Game Night” on Mondays is a big hit with viewers, featuring a lineup of shows dedicated to game improvement.
The Golf Channel’s hit reality series, “The Big Break” continues:
• “Big Break II”—Fall 2004, a new group of 10 men will face-off with the hope of making their dream of playing professional golf come true.
• “Big Break III: Ladies Only”—First Quarter, 2005, giving 10 women their own chance to make it to the LPGA.
Other high-profile programming airing in 2005 includes:
• “The Solheim Cup”—In 2005 the ladies of the U.S. and Europe will face off in this Ryder Cup-style match play event, only on The Golf Channel.
• “The Tavistock Cup”—The ultimate intra-club grudge match between Orlando neighborhoods Isleworth and Lake Nona, where Tiger Woods, Ernie Els and Mark O’Meara make their homes.
On the wired side, TheGolfChannel.com is the leading global provider of golf information and entertainment on the Web.
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