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Having surpassed the 50 million subscriber mark in January 2003, GSN has continued to grow to over 54 million homes today. GSN median age continues to steadily decrease, according to MRI:
| Spring ’02 |
46.4 |
| Fall ’02 |
45.6 |
| Spring ’03 |
45.2 |
| Fall ’03 |
44.6 |
1st Quarter ’04 marks the 18th consecutive broadcast quarter that GSN has ranked in the Top 10 of all basic cable networks in Viewer Length of Tuning
Total Number of iTV registrants at the end of:
| 1Q ’02 |
96,089 |
| 1Q ’03 |
953,362 |
| 1Q ’04 |
2,125,498 |
Growth of 2,112% over two years, with a median registrant age of 26 and 78% between 18-49.
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n March 15, Game Show Network officially rebranded itself as GSN, the network for games, with groundbreaking new programming that broadened its genre beyond the traditional in-studio game series format. Now GSN is the only U.S. television network exclusively devoted to game-related programming and interactive game play. Its exciting content includes reality series, relationship and casino games, video gaming, game shows, reality and competition series, documentaries and special events. As the industry leader in interactivity, GSN features 84 hours per week of original interactive content, allowing at-home viewers a chance to win prizes by playing along via GSN.com.
Elaborating on its expanded programming, GSN President-CEO Rich Cronin said, “As the leading network for interactive game series, it is natural for us to expand to a variety of game-related programming. Our vision is to become the global leader in interactive television games, and with Sony Pictures Entertainment and Liberty Media Corporation as our parents, we are perfectly positioned to fulfill this.”
GSN began its programming transformation at 10 p.m. weeknights, when it premiered such original shows as “World Series of Blackjack” (the network’s first casino game, hosted by veteran play-by-play man Matt Vasgersian and “Average Joe’s” Melana Scantlin); its first relationship game, “Fake-A-Date” (hosted by “Joe Millionaire’s” Evan Marriott); and the reality comedy series “Kenny vs. Spenny,” about two friends who do battle with each other in hilarious contests. In the 10 p.m. slot, the network added the popular acquisitions “The Mole” and the hidden-camera comedy series “Spy TV.” The network also » CONTINUED |
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produced its second documentary, “Video Game Invasion: The History of a Global Obsession,” hosted by extreme sports and video game legend Tony Hawk.
GSN continues to telecast popular game shows, many of which are enhanced by interactive play, such as “Lingo,” “Match Game,” “Who Wants to be a Millionaire,” “The Weakest Link” and “Newlywed Game.”
Beginning this summer, GSN will telecast a variety of innovative new series. These include “Extreme Dodgeball” (an updated and untamed version of the playground game, with hosts Zach Selwyn and Bil Dwyer and sideline reporter Jerri Manthey of “Survivor” fame); “Vegas Weddings Unveiled” (an outrageous hidden-camera series focusing on weddings, hosted by Darva Conger); “National Lampoon’s Greek Games” (pitting the network’s unique versions of fraternities and sororities against each other for wild fun and big prizes); “Celebrity Blackjack” (featuring some of America’s favorite stars playing for dollars for their charities); and “The American Dream Derby” (the first reality show set in the thrilling world of horse racing). Acquisitions include the hit series “Average Joe,” the comedy game shows “Dog Eat Dog” and “Street Smarts.”
Throughout the year, GSN offers numerous contests and promotions, giving advertisers and sponsors the opportunity to participate in assorted themes and tie-ins.
Reaching nearly 55 million Nielsen homes, GSN is distributed in the U.S. through all major cable systems and satellite providers. The network’s commitment to innovative interactive entertainment, broad national base and ever-increasing youthful demographic combine to make GSN a magnet for advertisers eager to reach this prized audience. |
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