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• HGTV is No. 1 in concentration of WW 18+ and No. 3 in concentration of W25-54 with $100k+ HHs in primetime.13
• HGTV ranks No. 4 out of 35 networks in terms of viewers who pay attention to the advertising on the channel and who are more inclined to buy products and services advertised on HGTV.9
• HGTV is a Top 20 Network in 1Q ’04, based on coverage ratings, tying for a No. 6 position for W25-54 in primetime.3
• HGTV is No. 1 during primetime for reaching WW 25-54 with $75,000+ HHI.6
• HGTV.com is the No. 1 Web site in the Home & Garden category.11 |
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GTV is the premier network dedicated to providing viewers with an inside look at the emotional center of life, the home. It is distributed in more than 85 million homes, and is one of the fastest-growing networks in cable television history.1
This past year has been nothing short of phenomenal for HGTV. HGTV is more successful than ever, with consistent and steady increases in primetime ratings quarter after quarter.2 In fact, 1Q 2004 was the best quarter ever, with a .9 average primetime HH rating (756,000 HHs).3 On top of that incredible success, in April 2004, HGTV crossed a major milestone by earning a 1.0 average HH rating in primetime (week of 4/5/2004-4/11/2004, 893,000 HHs)—the highest weekly rating in the network’s history.4 This is on top of 16 consecutive months of HH impression increases in primetime, year-over-year.5
With these ratings it’s obvious that consumers interested in the lifestyle category look to HGTV as their premier source for ideas, information and inspiration for everything about their homes. HGTV delivers one of the most desirable groups of viewers imaginable. They are affluent, educated people who immerse themselves in the lifestyle/home category. HGTV is a Top 5 network among women.6 And 66% of HGTV’s audience is within the sought-after 25-54 age group.7
Many viewers consider HGTV one of their favorite cable channels.8 Because of their loyalty, they pay closer attention to the channel’s content–including commercial content. In fact, HGTV is No. 4 among top cable brands for inspiring viewers to purchase products/services advertised on the network.9 And HGTV is No. 1 among 37 cable and four broadcast networks as a network where female viewers pay more attention to the commercials.10
HGTV is a network that captures people’s loyalty. Most important, HGTV viewers’ loyalty translates into purchases, which is why advertisers find the network so exciting.
One of the reasons for the significant growth and increasing popularity is that HGTV is more entertaining than ever before.
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HGTV has evolved its story-driven programming while staying true to its focus of empowering people with ideas and inspiration to make their living spaces the best they can be. HGTV is continually broadening its appeal by adding exciting and entertaining new series and specials. HGTV pioneered this approach to lifestyle programming, which it continues to take in new directions.
With programming like that, it’s no wonder that HGTV.com is the No. 1 Web site in the Home & Garden category. HGTV.com delivered more than 6 million unique visitors during February 2004, an increase of 41% over February 2003.11 People love not only the network and Web site, but also HGTV’s e-newsletter. “HGTV Ideas” e-newsletter has 2.6 million subscribers, and the “HGTV Gardening” e-newsletter has 1.4 million subscribers.12 Whether it’s used to look for ideas or entertainment, enter a sweepstakes, share an opinion or simply to view our program guide, HGTV.com succeeds at being many things to many people. It’s a critical part of the total brand experience and is a leading online destination. And, of course, a great place to advertise. Because, when visitors are planning projects or checking out the latest trends, they’re often making shopping lists, too. |
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