 |
• Lifetime Television is available in 88 million homes.
• No. 1 in Total Day Delivery of W18-49 and W25-54.
• Women 18-49 watch Lifetime Television for more consecutive minutes in Primetime than any other major ad-supported cable network. |
|
|
elebrating 20 years of entertaining, informing and supporting women on-air, online and in the community, Lifetime continues to be the premier source of programming for and about women. As a network and a powerful brand, we’re the place women turn to first, trust the most and call their own.
To make our 20th anniversary one to remember, we’re finding new ways of celebrating women every day—whether it’s a lineup packed with big stars and new original programming, innovative Web content or important public affairs initiatives.
Lifestyle shows “Merge,” “Head 2 Toe” and the new “How Clean is Your House?” give a fresh new look to the reality genre—one that injects fun and helpful tips into women’s lives. It’s all about celebrating women!
The phenomenal success of Lifetime Original Movies like “Homeless to Harvard”—the No. 1 basic cable original movie of 2003 among all key female demos—demonstrates why Lifetime’s movie franchise is one of the strongest on cable.1 In fact, in 2004, Lifetime has three of the Top 5 original movies in basic cable!2 We’re delivering more original movies that viewers love, including the June premiere of “Perfect Romance,” starring Kathleen Quinlan, and upcoming movies featuring Dana Delany, Mary-Louise Parker, Debra Winger and Mariska Hargitay.
With more original dramas than any other basic cable network, we’re working hard to deliver what women want to watch. “Strong Medicine,” “The Division,” “Wild Card” and “Missing” continue to resonate with viewers, making Lifetime the home of four of the top original dramas in basic cable!3
And because women love to laugh, acquired series like “The Golden Girls” and “The Nanny” continue to perform well. » CONTINUED |
|
We’re also proud to have recently added “Laverne & Shirley” to our strong stable of female-skewing comedies. And soon, “Will & Grace” and “Frasier” will be joining our comedy lineup.
The trust and connection that we’ve built with an audience of millions of women extends to the grassroots level. We don’t just talk about the issues that matter to women; we take action through “Our Lifetime Commitment” public affairs initiatives. Using the power of the media to make a positive difference for women and their families, we inform and support our viewers on critical issues such as breast cancer awareness, self-esteem, voting and stopping violence against women.
Averaging nearly 3 million unique visitors per month,4 LifetimeTV.com is an entertaining and supportive haven for women on the Web, with resources on relationships, health, social issues and advocacy, along with fun games, programming information and more. And, in an effort to grow with our audience’s needs, we’ve established “Lifetime Membership,” allowing us to target users and provide them with the information they want!
On air. Online. In the community. Lifetime’s been celebrating women for more than 20 years.
|
|
PREVIOUS
