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• MSNBC delivers the most affluent audience in cable news

Source: MRI Fall 2003; viewed in past 7 days. Competitive set includes FNC and CNN. Base=A25-54. Index among HHI $75K+, HHI $100K+ and HHI $150K+

• MSNBC delivers the youngest audience

Source: Nielsen Media Research; Estimated Median Age among CNN & FXNC; 12/29/03-03/28/04 (M-Su 6a-6a & M-Su 7p-2a)

• MSNBC viewers are on the cutting edge

Source: MRI Fall 2003; viewed in past 7 days. Competitive set includes FNC and CNN. Base=A25-54. Index among DSL connection, Household Owns Laptop/Notebook PC, Owns PDA and Home Internet Access

• MSNBC viewers are educated consumers

Source: MRI Fall 2003; viewed in past 7 days. Competitive set includes FNC and CNN. Base=A25-54. Index among College Grad+ and Post Grad Degree. Job title = Pres, VP, GM, owner/partner, chair/member of the board
 
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SNBC brings the power of NBC News, the most respected news organization in the world, to cable 24 hours a day, seven days a week. Delivering real-time information that is fast, fair and accurate, MSNBC presents the news in a way that is compelling to the 21st century news user.

Responsive to the current news environment, today’s MSNBC is:
• Breaking news as it happens
• Live reports and contributions from the trusted journalists and correspondents of MSNBC and NBC News
• Personality-driven news and analysis programming in primetime
• Informative and investigative documentary programming dedicated to timely subject matter on the weekend
• MSNBC.com, a leading news site on the Web

Currently available in 82 million homes, MSNBC attracts viewers who are young, affluent and educated. So, when it comes to reaching “the most likely to buy” consumers, MSNBC tops the competition hands down.

MSNBC is an ideal platform for today’s advertisers to communicate with the most highly valued prospects through strategic sponsorships and targeted media programs.

Programming Highlights:
MSNBC combines cutting edge, live news programming with compelling analysis and provocative opinions. The broadcast day begins with “First Look,” a daily report on overnight developments and a look ahead at the stories that will shape the day in news. Then, one of America’s truly independent voices, Don Imus, brings viewers intriguing interviews and entertaining political banter on “Imus in the Morning.”

Throughout the day, “MSNBC Live” brings viewers an extensive block of news programming featuring live reports from the NBC News team, interview segments with key newsmakers and timely lifestyle features presented by recognizable contributors.

Lester Holt, begins MSNBC’s early fringe programming with a comprehensive news and information program.

» CONTINUED

 As the closing bell rings on Wall Street, “Lester Holt Live” brings the latest issues and trends in business and finance into perspective with the day’s headlines. Then, Senior Legal Analyst Dan Abrams covers the latest stories from a legal perspective in “The Abrams Report.”

MSNBC primetime kicks off with the quintessential news and debate program, “Hardball with Chris Matthews.” Nobody cuts through the spin and gets to the heart of the issues that matter better than Chris Matthews.

A riveting hour of news and information follows “Hardball” when Keith Olbermann delivers a “Countdown” of the top news stories of the day. Next, “Deborah Norville Tonight” features in-depth interviews with top newsmakers, coverage of the hottest stories and commentary on critical issues of the day.

Finally, viewers can visit “Scarborough Country,” where one of the most refreshing voices in cable news, Joe Scarborough, presides over a spirited hour of talk and opinion.

Because news doesn’t stop on the weekend, MSNBC’s weekend daytime lineup includes “MSNBC Live” as well as “Economy Watch,” an hour that focuses on pivotal issues facing the American economy. “Headliners & Legends” takes viewers through a retrospective of the events that shaped the lives and careers of well-known politicians, news figures and celebrities. And “MSNBC Reports” takes an in-depth look at topical issues and timely news stories to provide viewers with the most comprehensive reporting from MSNBC and NBC News investigative correspondents.

Throughout the coming months and continuing through election night, MSNBC will provide the most comprehensive coverage of the 2004 Battle for the White House on broadcast, on cable and on the Internet.

MSNBC, a news organization for the 21st century news consumer.