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Target Audience: Males 18-55
• Highest Concentration of Male Viewers in Primetime on Cable1
• Unduplicated Audience2
- 76% of Outdoor Channel viewers in Primetime do not watch Speed Channel in Primetime2
- 61% of Outdoor Channel viewers in Primetime do not watch OLN in Primetime2
| Demographic Profile3 |
Index |
| HH income $75K+ |
119 |
| Own Residence |
111 |
| 72% male |
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he Outdoor Channel is the only cable network dedicated to traditional outdoor sports programming 24 hours a day, seven days a week. It’s available to more than 60 million homes nationwide. Our audience is passionate about hunting and fishing. Outdoor Channel viewers lead active lifestyles and want to know that they can see great outdoor adventures whenever they tune to The Outdoor Channel.
More than 50 million Americans participate actively in hunting and fishing, according to a U.S. Fish and Wildlife Service study. That translates to spending of more than $70 billion per year on traditional outdoor activities. Sportsmen created The Outdoor Channel more than 10 years ago. Sportsmen run it today. They live the brand, spending their weekends on the water and in the woods, just like the viewers do, and they know what the audience wants to see.
The Outdoor Channel’s programming brings together the best in outdoor action, whether it’s an expedition to a secret fishing spot, a big game hunt on the Texas plains, the roar of engines or a look at time-honored American pastimes such as shooting sports and rodeo. This blend of programming has created tremendous loyalty among our target audience: Men 18-55.
The foremost experts in hunting and fishing regularly appear on our viewers’ TV screens.
Jim Zumbo brings his career of more than 20 years as an outdoor writer, editor, and wildlife biologist to an Outdoor Channel exclusive production, “Jim Zumbo Outdoors.”
Mark Sosin, a legend in the fishing world, has been filming his saltwater fishing expeditions to some of the world’s greatest destinations on “Mark Sosin’s Saltwater Journal” for more than 20 years.
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Further cementing our reputation as the home for premier outdoor television, shows that have built a strong following over the years, such as “In-Fisherman,” “Bass Pro Shops Outdoor World,” “Inshore Angler” and “Sportsman’s Challenge,” have now migrated to The Outdoor Channel.
In addition to hunting and fishing, motor sports offerings on the channel have expanded greatly for 2004.
This year, The Outdoor Channel will be broadcasting the engine-roaring, dirt-flinging action of the “World of Outlaws” sprint car series.
“ATV Television” and “ATV Sport Television” show there isn’t any trail that can’t be tamed or any crazy stunt that can’t be performed on an ATV. And the editors of the highly regarded Hot Rod and Four Wheeler magazines bring their expertise to The Outdoor Channel on “Hot Rod TV” and “Four Wheeler TV.”
The Outdoor Channel keeps true to its roots with original programs that celebrate outdoor traditions.
The most skillful cowboys and the meanest bulls go in for a challenge on “Championship Bull Riding.” This show features the toughest and most dangerous of the rodeo events.
Produced in cooperation with the U.S. Fish and Wildlife Service, “Fish and Wildlife Journal” highlights management and conservation issues.
“Circle of Honor” profiles people who have lived extraordinary lives while making contributions to traditional outdoor sports.
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