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• Target Audience: Men 18–49
• Affluent: HH Income $100,000+ (123 Index)
• Outdoor Enthusiasts/Sports Fans
- Participate in outdoor activities (168 Index)
- Spend high disposable income on pursuing their passions (232 Index)
• Rank OLN as one of their favorite networks for adventure sports programming
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he Outdoor Life Network is truly a network for all seasons. Now in over 58 million homes, OLN is the channel for outdoor sports fans to find authentic and original outdoor adventure programming 12 months a year. From fly-fishing to mountaineering, bull riding to cycling, recreational sports to competitive events, OLN’s programming allows viewers to share and discover a full range of outdoor interests and activities. No matter what time of year, OLN consistently delivers outstanding programming for the affluent and active male audience.
Spring
What do NASCAR’s top drivers do to unwind? They try their hand at hunting and fishing in “NASCAR Outdoors,” OLN’s powerful new series that brings together the 75 million NASCAR fans and the network’s hunting and fishing enthusiasts. OLN proves that the combination of our audience’s passions adds up to unprecedented viewer involvement. This joins a stellar lineup of field sports programming geared at the 70.2 million participants in these activities (NSGA/MRI 2003 Doublebase).
Summer
A summer in the French countryside may be a vacation for some, but for Lance Armstrong it’s the chance to make history as he guns for his sixth straight Tour de France victory. With LIVE daily coverage capturing over 1 million viewers every day in July, OLN keeps the summer rolling with its historic coverage of The Tour, including offering Hi-Def content like the unprecedented reality series “The Lance Chronicles: The Real Life Saga of Armstrong’s Quest for Six,” a behind-the-scenes look at Lance Armstrong and the USPS Pro Cycling Team—on and off their bikes—as they prepare for the 2004 Tour de France.
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This complements other summer favorites such as the “ASP Surfing World Championship Tour” and “Outside Magazine’s Ultimate Top Ten.”
Fall
OLN invites its audience to get sideways in their loungers as they watch the “2004 Gravity Games” where 200 of the world’s premier athletes compete in the most popular action sports event to hit the airwaves.
Winter
Winter sports on OLN are another great holiday gift for our male viewers as we present “Picabo Street’s SnowZone,” delivering highlights of the latest skiing, snocross, snowboarding, luge and biathlon action. Picabo’s insight and coverage blankets the mountain from top to bottom, achieving for OLN the highest male viewer numbers* among all cable networks in primetime. Also not to be missed is coverage of the “FIS World Cup” and “2005 World Snowboarding Championships.”
OLN is completely committed to providing top programming for our audience season after season, 12 months a year, as we offer fresh, fun and inspirational coverage of outdoor adventures such as mountaineering, rock climbing, hiking, rodeo, bull riding and every facet of the outdoor experience, creating alternative programming that simply cannot be found anywhere else. “The Lance Chronicles” is only the first of many exclusive Hi-Def programs OLN has in store. With such stellar programming offered year round, OLN positions itself as THE channel for the hard-to-reach affluent male audience. |
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