 |
|
Get to Know The Oxygen Woman:
- 60% of our Women are age 18-49 (Compared to 53%—Cable Average)
- 70% live in A/B County (Compared to 65%—Cable Average)
- 47% have a Household Income of $50K+ (Compared to 42%—Cable Average)
- 45 is our Female Median Age (Compared to 49—Cable Average)
The Women’s Watch Research Study—Highlights:
- 74% of Women 18-49 say they have a good sense of humor
- 72% of Women 18-49 believe they can tell a joke well
- 85% of Women 18-49 find silly or goofy humor appealing
- 62% of Women 18-49 find risqué humor appealing
- 89% of Women 18-49 say they generally like funny commercials better than other kinds of commercials
|
|
|
eeping in sync with today’s young, upscale, smart and savvy female viewers, Oxygen is entertainment for a new generation of women. Now in 52 million homes, Oxygen is the fastest-growing cable network for Women 18-49.* With the most original programming of any women’s network, Oxygen’s schedule of daring new shows is smart, sexy, fun and celebrates the “inner girl” in every woman.
Oh! Originals
Oxygen’s returning programs have become successful franchises that have contributed to our record growth. They include shows such as “Oprah After the Show,” “Girls Behaving Badly” and “The Ellen Degeneres Show.” This summer a slate of totally new original programs will premiere during Oxygen’s Oh! Fridays.
Carsey-Werner-Mandabach, the forces behind “Roseanne” and “That ’70s Show,” will debut their first comedy for cable with “Good Girls Don’t… .” “Good Girls Don’t…” centers on two roommates, Marjorie and Jane, and takes an uncompromisingly funny and unabashed look at them and their 20-something friends, who will go to almost any length to find a little lovin’ in L.A.
Of course, women haven’t cornered the market on relationship dilemmas on Oxygen. “Naked Josh” gives viewers a glimpse into the mind of a newly divorced sexual anthropology professor as he plunges back in the dating pool and tries (unsuccessfully) to apply the theories he teaches in the classroom to real life.
From the producers of “Trading Spaces” comes the debut of Oxygen’s twist on home renovation, “Nice Package.” In the show, participants are provided with a box of materials, two hunky handymen and 24 hours to create decorating magic (or mayhem) with no designer to guide them–all in a quest to win prizes.
» CONTINUED |
|
Sparks fly and tension mounts as this beat-the-clock home renovation project tests the creativity and relationships of everyone in the house.
“Snapped” chronicles true tales of seemingly normal women who are driven to commit terrible crimes. The show recounts the shocking yet fascinating stories of real-life femme fatales and uncovers what drove these dangerous women to the edge.
Rounding out this new programming slate is Oxygen’s series of original movies including the romantic comedies “Tempting Adam” and “Confessions of a Sociopathic Social Climber.” Both will premiere later this year.
Oh! Specials
Oxygen’s upcoming specials and promotional events truly connect with our audience of young women:
• Real Weddings Week: Produced in partnership with The Knot, these shows go “behind the veil” to capture the angst and excitement of brides preparing to walk that aisle.
• Calling All Girls Behaving Badly: The prankster stars of “Girls Behaving Badly” search for the country’s most hilarious women to join in their antics in a nation-wide comedy casting call.
• Oxygen Custom Concerts: Oxygen viewers get a front-row seat to today’s hottest musical acts, and get to help produce the show by submitting song requests and outrageous questions that are answered by the artists on air.
With a fresh, new voice, Oxygen is the home base for young, upscale women, giving advertisers access to this valuable audience in a unique programming environment. Now you know! |
|
PREVIOUS
