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í TV is a fresh, new, irreverent, English-language Latino network with broad crossover appeal. Young, acculturated Hispanics are an underserved audience in the U.S., and Sí TV connects with these viewers through vibrant and relevant programming made just for them, featuring the latest in music, comedy, movies, trends and fashion. This audience is a surging force in the U.S., and Sí TV is the category leader in this highly desirable demographic.
Original programming
With Sí TV’s launch in February, it already boasts 50% original programming on its slate. With added-value opportunities, our programming resonates with our viewers.
Sí TV reveals a new take on reality TV with “Urban Jungle.” A group of nine 20-somethings are removed from their comfortable lifestyle and try to make their way in the barrio without benefit of cell phones, beepers, cars or any other luxuries.
Join our funky hosts on the set of “The Drop” to see what’s hot in urban music and trends with a multicultural twist. Live studio performances, celebrity interviews and rap battles are what make this show a trendsetter.
“The Rub” is a whole new genre of talk show, with two men and two women mixing it up with topics such as relationships, love and sex.
Cutting-edge comedy, inventive sketches and a behind-the-scenes look at the inner workings of a comedy club are what makes “Latino Laugh Festival: The Show” a hoot. Get a fresh perspective on American fashion and urban culture with a Latino and multicultural spin.
From the fun to the fabulous, “Styleyes” spotlights the hottest trends, up-and-coming designers and the streetwise fashionistas who redefine style.
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Acquired series
The acclaimed series “Resurrection Blvd.” follows the triumphs and tragedies of the Santiago family in East Los Angeles as they struggle for their place in the American dream. “Resurrection Blvd.” makes its basic cable premiere on Sí TV and features Michael Delorenzo, Tony Plana, Nicholas Gonzalez, Elizabeth Peña and Mauricio Mendoza.
“American Family,” starring Edward James Olmos, Sonia Braga and Esai Morales, tells the saga of the Gonzalez family against the broad sweep of contemporary history. It’s told from the vantage point of family patriarch Jess Gonzales (Olmos), who hopes for his family’s future and fears for their well-being.
On a lighter note, Malcolm-Jamal Warner and Eddie Griffin star in “Malcolm and Eddie,” a comedy about two unlikely roommates and business partners and how they try to stay out of trouble.
Sí TV hooks you up with this very influential generation of Latino and multicultural viewers ages 18 to 34 who harbor an appetite for a new alternative in music, comedy, movies, trends and fashion, and especially the relevance it has in their lives.
Advertisers can reach this very important audience through our innovative programming, which provides an environment that’s a home base for Sí TV’s audience. Additionally, the advertisers already committed to Sí TV have benefited from special features such as Web campaigns and product placement, creating a unique customized signature for their brands.
For more information, contact Steve Levin, VP-Advertising Sales at (323) 543-2782, or log on to www.sitv.com.
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