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Who They Are
• 77% women 18+ and 23% men 18+

Source: Nielsen Media Research, 1Q ’04 % audience composition based on P18+ for total day (M-Su, 6a-6a)

• 54% women 18-49 and 46% women 50+

Source: Nielsen Media Research, 1Q ’04 % audience composition based on W18+ for total day (M-Su, 6a-6a) • Median age during prime is 45

Source: Nielsen Media Research, NPOWER, March 2004 median age during primetime (M-Su, 8p-11p)

• SOAPnet’s household median income during prime is $45,000

Source: Nielsen Media Research, NPOWER, March 2004, household median income during prime (M-Su, 8p-11p)

How They Watch
• In over 37 million homes, making it the fastest-growing basic cable network year-to-year in terms of percentage growth (+24%)

Source: Nielsen Media Research, April 04 household universe estimate vs. April 03 household universe estimate

• No. 1 in perceived value among adult viewers ($1.80) versus 36 other emerging and midsize cable networks

Source: Beta Research, Digital Cable Subscriber Study: Evaluation of Digital Basic Cable Networks 2003

• No. 2 among all broadcast and cable networks in length of tune-in during prime among households (27.0 minutes)

Source: Nielsen Media Research, NPOWER March 2004, Length of Tune in primetime (M-Su, 8p-11p)

 
S
OAPnet, The New Way To Watch Soaps, offers the convenience of same-day episodes of popular soaps at night, inside access to stars and storylines through original programming, all wrapped in a 24/7 soapy environment. Launched in January 2000, SOAPnet started out with a strong fan base that continues to grow. In fact, SOAPnet is in over 37 million homes, making it the fastest-growing cable network in terms of percent household distribution.1

“Today’s Episodes Tonight” provides a new vision for soap viewers. SOAPnet offers same-day telecasts of the hottest daytime soaps in primetime and late night plus weekend marathons to meet soap viewers needs. “Days of our Lives” is the latest addition to the primetime lineup and one more step in SOAPnet’s promise to represent the world of soaps.

SOAPnet’s original programming is on the pulse of what today’s viewers want. Emmy-nominated “Soap Talk,” hosted by Lisa Rinna and Ty Treadway, is the daily lifestyle series that gives a soapy spin to everything from fashion and financial advice to cooking and celebrity interviews. Another popular programming initiative, “One Minute Soap” tells a story in a series of mini-episodes that are hip and fast moving, leaving viewers on the edge of their seats. SOAPnet’s newest original series, “Soapography,” is a behind-the-scenes glimpse into the life stories of the hottest soap stars.

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 Wracking your brain to remember who shot J.R.? SOAPnet has provided a new home for classic soaps that viewers have longed to revisit. “Dysfunctional Family Night” has made Saturday nights the place to reunite with “Dallas,” “Dynasty” and “Knots Landing”. Daytime soaps like “Ryan’s Hope” and “Another World” have reconnected fans with the beloved soaps they can’t get anywhere else.

Sponsorable soap events come to life for the at-home viewer with specials like “SOAPnet’s Live Daytime Emmy Preview Show, Who’s Your Daddy?” (a marathon of questionable paternity birth episodes) and “Sonnylicious” (featuring General Hospital’s hottest gangster, Sonny Corinthos). The franchise of “They Started On Soaps,” now in its third volume, traces the soap roots of today’s popular stars like Jennifer Lopez, Brad Pitt and Demi Moore.

Now in over 37 million homes, SOAPnet offers advertisers a powerful brand and quality programming to align with their product. Sponsorship opportunities including specials, programming blocks, product integration, sweepstakes, online features and local events cater to partners needs and reach an audience of die-hard fans.

1. Source: Nielsen Media Research, April 04 household universe estimate