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n 2004, SPEED Channel is the exclusive U.S. cable home for many of the top motor sports series and events in the world, including the complete Formula One Grand Prix season, the 24 Hours of Le Mans and the 12 Hours of Sebring. In addition, SPEED’s weekly programming schedule brings car enthusiast television to Primetime Monday through Thursday, highlighted by Wednesday night’s “Autorotica” programming block.

A word you’re not likely to find in any dictionary, “Autorotica” is SPEED’s way of introducing a number of fresh and exciting series aimed at motor enthusiasts whose interests extend beyond racing.

The home to Nascar TV, SPEED Channel is the exclusive cable partner for the Nascar Craftsman Truck Series. In addition to live coverage of Nascar Nextel Cup Series and Nascar Busch Series qualifying, SPEED Channel takes Nascar fans through the week with “Trackside,” “Pit Bull,” “Nascar Edition SPEED News,” “Victory Lane,” “NBS 24/7” and “Inside Nextel Cup.”

SPEED Channel has added more than a dozen new shows to the lineup in 2004, including enthusiast lifestyle programs like “Barrett-Jackson Car Search,” “Tuner Transformation,” “Sports Car Revolution” and “Chop Cut Rebuild.” In addition, the network continues to build on its reputation as the home to the best motor sports coverage in the world with programs like “F1 Decade” and the re-vamped motorcycle block, “2 Wheel Tuesday.”

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 New shows planned for the summer of 2004 include the fan-based “I Wanna Date a Race Car Driver,” where viewers send in three-minute videos in hopes of competing for a date with a professional racer, and “Street vs. Elite,” pitting the best of today’s legendary street racers against some of the best professionals in the business.

“Wind Tunnel with Dave Despain,” a viewer participation program on Monday-Thursday at 10 p.m. ET, rapidly has become the definitive destination for fans of all forms of motor sports. What happened during the week? What’s going on in the week to come? What are the big events? Who are the big personalities? What are the controversial issues? It’s all fair game on this show. For years the stick-and-ball sports have been supported by call-in programs allowing fans to sound off. Now motor sports has its own.

The SPEED Channel Web site— SPEEDTV.com—is home to program descriptions, talent profiles and schedules, as well as news and commentary from the world of motor sports. The Web site also supports SPEED Channel viewer marketing initiatives such as Dude for a Day, a promotion aimed at motorcycle enthusiasts, and Barrett-Jackson Bucks, aimed at car collectors.

Now available in more the 65 million homes in North America, SPEED Channel is among the fastest-growing sports cable networks in the country and the home to Nascar TV.