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• Superstation WGN is easily found by viewers with 75% of wired viewers watching on channels 1 to 24.

• Superstation WGN has a greater concentration of young family viewers (45% HH with children) than most cable networks regardless of size.

• Superstation WGN reaches a valuable 18 to 49 audience:
- 43% have HH income of $50K+
- 59% are college graduates
- 48% are in 3+ person housholds
 
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uperstation WGN is part of Tribune Co., the fourth-largest media company in America, and now reaches more than 61 million homes. With a focus on family and young adult programming, there’s something for everyone, including award-winning sitcoms, first-run action/adventure, over 700 blockbuster movie titles and year-round, live sporting events–featuring the National League Central Division champions, Chicago Cubs.

Superstation WGN provides programming the whole family can watch together, with a wide selection of TV shows to choose from. With programming uniquely positioned to provide maximum impact with the audiences advertisers are looking for, the network effectively reaches the consumers who buy these advertisers’ products and services. Superstation WGN is building on an already successful pre-dinner/early prime lineup consisting of “The Cosby Show,” “Home Improvement” and “Will & Grace,” which will soon be joined by family-favorite “America’s Funniest Home Videos.” Successful programs such as these are attracting a younger audience—the network’s median age is down to 27.8 years old.

In fact, Superstation WGN ranks in the Top 10 among its competitor networks for Persons 12-34, Women 18-34 and Adults 18-34–more great news for advertisers!

From household increases to year-to-year growth in key young adult demos, Superstation WGN always has something great to watch. Independent research supports high indices for the network when it comes to effectively reaching America’s families. Superstation WGN is rated No. 1 as “necessary for the enjoyment of cable.”

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 In fact, viewers also rate the cable network as comparable, or better than, most other cable networks when it comes to quality, entertainment and family focus.

Superstation WGN is involved in social causes that positively affect the national community with its philanthropic arm, Together We Can, which supports the National Center for Missing & Exploited Children and the Partnership for a Drug-Free America. This on-air, online and in-print initiative helps educate parents and their kids on how to live safer and smarter.

From a marketing support standpoint, the network offers advertisers a wide array of innovative, turnkey programming stunts and sponsorship opportunities–all designed to enhance advertisers’ strategic brand-building initiatives. From the simplest on-air mentions to fully integrated multimedia and cross-platform marketing opportunities, Superstation WGN is ready to get creative with its clients. Plus, through Tribune Co., the network achieves additional reach via the power of its broadcast TV stations, newspapers, national Web sites, the Chicago Cubs and countless other media opportunities.

The closer you look, the more compelling the story becomes at Superstation WGN: It is the logical choice for families, with something for everyone. It also is the obvious choice for advertisers that need to be associated with a family-friendly network, with the ability to reach the people who buy their products and services.