 |
|
Drama lovers are an attractive demographic group, making the TNT network audience more upscale.
• TNT is the leader among all basic cable in delivery of adults 18 to 49 and 25 to 54 in prime time.
• TNT ranks No. 1 in delivery of adults 18 to 49 and 25 to 54 with household incomes above $75K, $100K and $125K. |
|
|
NT is the first and only network dedicated to drama. Powerful originals, hall-of-fame series, blockbuster premieres and championship sports engage drama lovers and have driven the network to be a leader in delivery of key audiences.
Dramatic Originals
TNT creates original movies and series with compelling stories that resonate with drama lovers. Upcoming TNT originals include “The Grid,” a limited summer series starring Julianna Margulies and Dylan McDermott as counter-terrorism agents who collaborate to disrupt a ferocious terrorist cell. “Salem’s Lot,” a dramatic miniseries adapted from Stephen King’s best-selling novel, stars Rob Lowe and premieres on TNT in June. Also this summer, TNT presents the biopic “Evel Knievel,” starring CSI’s George Eads. Executive producers are Mel Gibson and Bruce Davies. In 2005, TNT and DreamWorks Television will produce “Into the West,” an original limited series about the opening of the American West, with Steven Spielberg as executive producer.
Dramatic Series
As the expert in drama, TNT has assembled an arsenal of one-hour dramas considered to be among TV’s best. “TNT’s Primetime in the Daytime,” featuring “ER,” “NYPD Blue,” “Law & Order” and “Judging Amy,” offers viewers dramatic alternatives to typical daytime fare. In primetime, “Law & Order” and “Charmed” consistently garner impressive ratings and attractive audiences. TNT continues to build its collection of popular off-net dramatic series. In fall 2004, the critically acclaimed hit series “Without a Trace” will begin running on TNT, and the Emmy Award-winning spy drama “Alias” joins TNT’s slate in 2005.
» CONTINUED |
|
Dramatic Movies
TNT continues to be the drama lover’s weekend destination for movies and home to a number of blockbuster premieres. Upcoming feature films making their commercial debut on TNT include “Ocean’s Eleven,” “The Others” and “The Lord of the Rings: Fellowship of the Ring.”
Dramatic Sports
Millions of viewers tune in to TNT to experience the drama of championship sports. Between regular season match-ups, playoff showdowns and the NBA All-Star Game and weekend, TNT’s exclusive NBA coverage puts viewers at center court for the action. This summer, it is drama at every turn as TNT delivers fast-paced excitement as cable’s exclusive home for live “Nascar Nextel Cup” and “Busch Series” racing.
Sponsorship Highlights
Through the drama brand landscape, TNT has created an engaging environment for advertisers that want to reach the attractive drama-loving audience. Based on the attributes of drama, TNT has created successful custom client programs such as the “Diet Coke MovieFest” and the “Kleenex Tearjerker” franchise. TNT has partnered with major movie studios to extend the “Drama Is…” image campaign to showcase major theatrical releases.
TNT’s drama positioning also attracted national advertiser Johnson & Johnson to partner with the network in an unprecedented collaboration for the development of original films. “Door to Door,” a Johnson & Johnson Spotlight Presentation, enjoyed impressive ratings, critical acclaim and received an industry-best six Emmy wins. TNT and Johnson & Johnson hope to replicate some of that success this fall as William H. Macy and Steven Schachter reteam for the Johnson & Johnson Spotlight Presentation “The Wool Cap.”
|
|
PREVIOUS
