 |
|
Each week, TWC reaches:
- 10 million A25-54 who have a HHI of $100K (more than ESPN, HLN, FOXN, TBS, CNBC).
- 12 million A25-54 who have 3+ cars in their households (more than TBS, ESPN, TNT, FOXN, CNBC).
- 6.3 million A25-54 who used a brokerage firm in the last 12 months (more than ESPN, MSNBC, CNBC, HLN, FOXN, HIST).
- 7.4 million A25-54/HHI $75K+ who have used prescription drugs in the last 12 months (more than ESPN, TBS, FOXN, HLN, CNBC, A&E).
- 5 million A25-54 who are CEOs or Top Management (more than ESPN, TBS, FOXN, HLN, CNBC, MSNBC).
- 4.9 million A25-54/HHI $75K+ do-it-yourselfers (more than TBS, AP, A&E, HGTV, HIST).
Source: 2003 MRI Doublebase
|
|
|
rogramming on The Weather Channel is not just about the weather. It’s about living with vitality and a sense of purpose–seizing the day and enjoying life’s moments, big and small. Viewers value the trusted content that The Weather Channel delivers each and every day. The very nature of our live programming vastly increases the attentiveness of our viewers, telling them in real time what they need to know to stay safe and plan their day.
In the morning, The Weather Channel is the first place cable viewers tune to for news and information. “First Outlook,” 5 a.m.-7 a.m., is the No. 1 cable morning news program among Adults 25-54. “Your Weather Today,” 7 a.m.-9 a.m., delivered its second-highest quarter ever in Q1 ’04.*
To become increasingly relevant to people’s lives, The Weather Channel has created distinct dayparts, with clearly differentiated content and style to meet the varying needs of viewers during all parts of their lives. In addition, lifestyle segments provide special weather-related information about health, gardening and house care matters.
But our connection to the weather goes beyond the essentials. It goes to the realm of inspiration and awe, a fascination with the forces of nature that are beyond our control. In primetime, TWC has become destination viewing–with more people tuned in and watching longer, judging from the ratings success of “Storm Stories,” TWC’s first strip series, which launched in 2003 and was expanded to seven nights a week last fall.
» CONTINUED |
|
Programming Highlights
“Storm Stories”
8 p.m.-9 p.m. ET/PT
“Storm Stories,” honored with both Telly Awards and a Gold Medal Award in the 2004 New York Festival, captures the drama and invincible human spirit that emerge during struggles with weather-caused calamities. New themes for the “Storm Stories” series in months ahead include: “Heroes of the Storm,” which salutes the men and women who risk their lives to save others; “Tornado Week;” “Winter’s Wrath;” and “Survival Week,” featuring ordinary people caught in extraordinary weather events.
New programs
The audience of The Weather Channel is comprised of highly motivated and passionate viewers; we call them “vitalists.” They come with a purpose: to satisfy their needs and pursue their passions. The latest long-form programming innovations are designed to bring these viewers new levels of entertainment and information.
“Forecast Earth,” featuring leading scientists and TWC’s own climatology expert, is comprised of one-hour specials that bring audiences closer to a clearer understanding of what’s happening in our environment. “Surviving the Elements” is a series of quarterly specials focusing on some of nature’s worst-case scenarios and explaining how viewers can plan, prepare and protect themselves. “Great Weather Escapes” is made up of quarterly half-hour specials that preview dream vacations where idyllic weather conditions are among the greatest attractions. |
|
PREVIOUS
