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Reaches 83 million homes

Highest male composition in Prime (among networks with over 60 million subscribers)

Among the Top Five Networks

on VPVHs for M25-54 with

HHI $75K+ (overall HHI $75K+ index: 118)

5th largest network in delivering M25-54

15% longer LOT than Primetime Cable average

Deep coverage of business decision makers
 
E
verything in the past leads to this moment...right now. That's why, for millions of viewers, History matters. With seven straight years of growth, the highest male composition in prime and 95% original programming, The History Channel continues to offer advertisers an unparalleled environment that attracts some of the most elusive demos in basic cable. Now closing in on 83 million homes, the network has become a destination for men 25-54, and nearly 6.5 million men watching the network in prime don't watch any primetime news or sports.

It's no wonder viewers place The History Channel in EquiTrend's most recent tally of "World Class Brands." The programming is extensive, varied, informative and entertaining, and always marked with quality and credibility. In the just-released Jack Myers Media Brand Tracker study, men not only placed the network No. 1 in brand image but also said they pay more attention to ads on The History Channel than all other networks measured.

As TV Guide put it in April, anything that happened more than two weeks ago is "fair game for The History Channel, the backward-glancing, forward-marching basic cable service." Which is exactly what you see reflected in the new lineup—a diverse mix of traditional historical fare and contemporary series.

Beginning in July 2003, The History Channel moves to a vertical primetime schedule, giving viewers more of what they want, when they want it. The new format holds viewers' specific interests through the nights and offers advertisers unique thematic sponsorship opportunities.

"Modern Marvels" returns in a big way, with increased hours on the schedule and a host of exciting premieres and theme weeks. With a primetime median age in the 40s and an upscale index of 122 (HHI $75K+), this long-running, high-rated series continues to be one of the network's best-selling properties. The network's 2002 break-out hits, "Mail Call" and "Conquest," also return, with median ages below 45, proving that information and entertainment can combine to consistently attract new younger viewers to the network.

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 A number of new series will hit the air beginning this summer. "Deep Sea Detectives" is CSI underwater. "Tactical to Practical" tells the stories of technology developed for tactical advantage and then declassified for practical use. Roger Daltrey gives viewers a glimpse into the gritty, hands-on business of surviving history's most challenging scenarios in "Extreme History." "History Now" captures history as it actually happens, putting the most gripping current events into historical context. Harrowing stories of international acts of aggression against Americans are told firsthand in "Come Home Alive."

"Guts & Bolts" explores the inner workings of today's coolest technologies with perspective from the past, and "Shifting Gears" unashamedly celebrates auto-maniacs' and everyday drivers' perennial love of the automobile.

Five outstanding stories serve as the backdrop for an impressive 2003/2004 slate of marquee attractions. From a surprising portrayal of "JFK" and his scant 1,000 days in office to the epic story of "The Barbarians" to the legendary siege of "The Alamo" to the story of "The First Invasion: The War of 1812" (did you know the first time a foreign country invaded America was September 11...1814?) to the incredible rule of "Alexander the Great"—these will be unforgettable television experiences.

Other upcoming programming highlights include the third installment of our annual "Boys Toys" theme week and special presentations of "The Real Trojan War," "Knights Of The Round Table," "Tomb Raiders" and "Quest for Dragons." And on June 6, 2004, The History Channel will commemorate the 60th anniversary of D-Day, fulfilling its promise to honor history's most important events.

In a sea of options, The History Channel is refreshingly unique, delivering hard-to-reach, sought-after demographics that you can't get anywhere else. History clearly matters and clearly... Men Get It.