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Lifetime Movie Network is available in nearly 37 million homes and is expected to be in over 40 million homes by 4th Qtr '03.
Ranked as the No. 2-rated Women's Network in both Total Day and Primetime for 1st Qtr '03—second only to Lifetime.
LMN had the highest Length of Tune in basic cable among W18-49, with an average of 29 consecutive minutes viewed for 1st Qtr '03.
For 1st Qtr '03, Lifetime Movie Network equaled or outrated 36 basic cable networks in Primetime and 43 basic cable networks in Total Day.
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ifetime Movie Network is the No. 2 women's network, second only to Lifetime. Its unparalleled growth and viewer loyalty is a powerful testament to the resonance of the Lifetime brand, the No. 1 brand for women. Much of the success of the network stems from what the brand has always done: listened to our audience. When viewers expressed strong interest in being able to relax and enjoy Lifetime movies all the time, we launched Lifetime Movie Network... a natural brand extension.
Now, the broad appeal of the Lifetime movie franchise has allowed Lifetime Movie Network to develop into a robust sister service to Lifetime. Expected to be in more than 40 million homes by the end of 2003, Lifetime Movie Network delivers more of what viewers love about Lifetime-movies! Inspired and created by viewer interest, the network delivers programming women want, as well as some powerful ratings.
Twenty-four hours a day, seven days a week, Lifetime Movie Network offers over 200 titles every month, including exclusive film premieres, original dramas and exciting new films... delivering more than 160 hours of movie programming every week. All day and all night, viewers can find a broad range of movies for and about women, hand-picked by the network that knows them best. It's the ultimate destination for movie lovers looking for stories that connect with them and programs with women in mind. » CONTINUED |
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Lifetime Movie Network serves as a welcome escape for women looking to relax and enjoy their favorite Hollywood stars in their favorite movies. Women turn to Lifetime Movie Network for movies that entertain, engage and inspire them; movies that explore every dimension of a woman's life; movies that fit a woman's every mood; movies from every possible genre. From dramas that delve deeper, biographies that inspire, thrillers that excite, mysteries that stun, suspense that explodes, issue-driven plots that inform, comedies that get women laughing, love stories that leave them breathless—all movies women love!
Viewers also know they can count on Lifetime Movie Network to keep them on top of today's biggest stars. Every month, "Lifetime Movie Network Goes Hollywood" presents a new feature film release. And, unlike other celebrity interview shows, "Lifetime Movie Network Goes Hollywood" searches for the essence of why women would be interested in a new film and communicates this to our viewers. Theatrical releases like "Bringing Down the House" (starring Queen Latifah and Steve Martin) and "Far From Heaven" (starring Julianne Moore and Dennis Quaid) have been recent "Lifetime Movie Network Goes Hollywood" recommendations.
Providing a constant variety of high-quality, contemporary movies that relate to every woman has resulted in a winning combination that can't be beat—in viewer loyalty, subscriber growth and stellar ratings. |
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