Sound ridiculous? Let's not forget that we're talking about a generation of people that can surf the Web, watch television, actively participate in an online chat room and talk on the phone simultaneously, and actually absorb all of that stimuli without missing a beat. When information is processed and devoured this quickly, radical changes in our cultural landscape are no longer just a possibility‹they are, in fact, a minute-to-minute inevitability. In order to keep up with the fast-paced and ever-changing climate of youth culture, MTV's programming philosophy has remained simple: We work tirelessly to squeeze 31 hours of original and innovative programming into a 24-hour-day, because that's what our multi-tasking young audience demands of us.

MTV's program development process is perfectly in tune with this philosophy. A concept is developed, executed and green-lit to air with lightning speed. In fact, currently more than half of the hit series on the network are less than a year old, a testament to the high priority MTV invests in keeping their programming current and fresh. MTV has launched a new series every three weeks since January and will continue to do so all year, often developing shows from "pitch to premiere" in a matter of weeks. It's our speed and constant exploration that keep us in tune with our fickle audience, and ahead of our competition. Perhaps that's why MTV just celebrated an unprecedented 24th straight quarter as the top-rated cable network for 12-24 year olds.

The most successful first quarter in MTV history was packed with programming highlights, including the debut of some amazing new shows. "PUNK'D" connected with the audience in a big way, landing the second-highest rated premiere in MTV history. The show features Ashton Kutcher, of "That 70's Show," playing elaborate practical jokes on his celebrity buddies and it looks like it's going to be a bonafide hit. Other top-performing series that premiered during Q1'03 include: "Made," a documentary series about real people struggling to achieve their life-long goals; "Big Urban Myth," a series that investigates whether or not there's any validity to those oft-told legendary tales; and two new series spinoffs: "Crib Crashers" and "Fraternity Life," which have continued in the success of the hit shows they were based on: "Cribs" and "Sorority Life."

Although MTV enjoyed phenomenal success with its new shows during the first quarter, its returning favorites were not to be outdone. "The Osbournes," America's surrogate Royal Family, once again ruled the ratings during this year's first quarter, not only as MTV's top-rated program but also as the No. 1-rated series on basic cable (P12-34).

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MTV reaffirms its strong commitment to its core audience this year by introducing a wide variety of new shows. Snoop Dogg will be making his first foray into the world of episodic television with the June premiere of his very own weekly variety show. "Doggy Fizzle Televizzle" will encompass the music, comedy and style that made Snoop one of the world's most popular entertainers. June also will feature Tom Green's highly anticipated return to MTV. This time around he'll be hosting a nightly talk show, so expect Tom to breathe some fresh air into the world of late-night television.

MTV2 is the second screen of MTV and the 24 hour-a-day music channel that has forever silenced the question: Where did the videos go? MTV2 boasts an impressive roster of music programming, including genre specific video blocks, guest VJ segments, live performances, and in-depth music news. MTV2 has quickly distinguished itself from other video channels because of its dedication to discovering cutting-edge artists. Thanks in large part to MTV2, young people are finally being exposed to a wide variety of interesting music on their terms including, The Hives, The Roots, John Mayer, The Strokes, The Vines, Sean Paul and 50 Cent were each embraced early by MTV2.

This spring, MTV2 launches a new weekend line-up of music programming that includes a hip-hop block, "Sucker Free Sundays"; the return of the heavy metal favorite "Headbangers Ball" every Saturday night; and "Subterranean" every Friday night, highlighting the best new music from the U.S. and around the world. There's always something new to discover at MTV2, and by year's end, MTV2's powerful musical influence will have spread into over 50 million homes, proving that good taste is contagious.

The third screen of MTV is our home on the Web, MTV.com, which has quickly developed into one of the leading entertainment sites on the net. Music fans are joining the MTV online community in record numbers because membership affords them amazing web-exclusive offers. And now, thanks to a new feature called "The Leak," they can actually listen to entire albums long before they're available in stores.

Together, MTV, MTV2 and MTV.com converge to create a multiple platform powerhouse in "MTV 360." It is this unique multimedia and interactive approach to programming that allows us to keep up with the blinding speed of our youthful audience, providing them with a deeper array of programming and entertainment choices. And, it is how MTV is able to confidently make the outrageous claim: We squeeze 31 hours of programming into a 24-hour-day so we can reach our audience where they are, and where they expect us to be.