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W
ho says you can't teach an old dog new tricks? TBS Superstation may have been around for more than 25 years, but its programming lineup is as fresh and innovative as ever. Where else can you find TV's hottest sitcoms, the most exciting original movies, blockbuster world broadcast premieres, groundbreaking hosted movie showcases and top–notch sports? With programming like this, it should be no surprise that TBS Superstation is ad–supported cable's No. 1 network in total day among adults 18–34 for the year to date1.

Leading the Superstation's charge is the Non–Stop Comedy Block, weekdays 4:30–8 p.m. (ET). This collection of top sitcoms–"The Drew Carey Show," "Home Improvement," "Seinfeld" and "Friends"–gives the Superstation a lower median age (33) than the primetime median ages for ABC (44), CBS (51), NBC (46) and Fox (37)2. And the hits just keep coming with the Emmy–winning show "Everybody Loves Raymond," which joins the lineup in July 2004.

0 TBS Superstation is truly unique in how it presents Hollywood's hottest movies. First, there is the Superstation's unmatched slate of World Broadcast Premieres, including "The Patriot," ad–supported cable's No. 1 movie among key adult 18–34, 18–49 and 25–54 demos for the year to date.3 Upcoming premieres include "Rush Hour 2," "Lara Croft: Tomb Raider," "A Knight's Tale," "Zoolander" and "Save the Last Dance." Even the biggest multiplex can't top that lineup.

The Superstation also stands unique with Movie Showcases, top theatrical movies paired with original hosted segments. Monday's "Dinner & a Movie," entering its ninth season on the Superstation, features Paul Gilmartin, Lisa Kushell and Chef Claud Mann cooking up movie–themed recipes. Tuesday's "The Man Made Movie," with Chad Taylor, has moved to Seattle for its third season. Thursday's "The Movie Break," with Lesley Ann Machado and Mike Siegel, offers top entertainment news, while Saturday and Sunday have "Movie & a Makeover," with host Mia Butler presenting makeovers of all kinds. Joining them in October will be Saturday's "Big Play Movie," a post– college–football showcase with Michele Merkin.

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 In just five years, Superstation Original Movies have proven to be cable's hottest properties. Last year, the Superstation's "Atomic Twister" drew wad–supported cable's highest average delivery of adults 18–49 and 25–54 for original movie premieres.4 This year, "America's Prince: The John F. Kennedy Jr. Story" and "Counterstrike" have topped ad–supported cable ratings. The trend will continue with such upcoming originals as "Evil Never Dies," a Frankenstein–style thriller starring Thomas Gibson and Katherine Heigl; the shark horror flick "Red Water," with Lou Diamond Phillips, Kristy Swanson and Coolio; and the holiday comedy "National Lampoon's Thanksgiving Family Reunion."

While TBS Superstation's original series "Ripley's Believe It Or Not!" continues to wow viewers with its bizarre tales, the network is gearing up for the new series "House Rules," premiering in fall 2003. This show, produced in partnership with Lowe's, pits three couples against each other as they each renovate a home, with viewers voting on which couple will win the home they've remodeled.

On the sports front, TBS Superstation continues to be the home of ad–supported cable's top Major League Baseball match–ups. And college football returns this October with more exciting action from the Big 12 and PAC–10.

Given TBS Superstation's commitment to top–notch programming, it really is no wonder they call it the Superstation. 

Source: Nielsen Media Research. Year to date (12/30/02–5/04/03). TBS Superstation data reflects TBSC. All rankings are based on average delivery (000) including all ad–supported networks. 1. Total day is Mon–Sun 6a–6p. 2. "Non–Stop Comedy Block" Monday–Friday 4:30–8 p.m. (ET), Broadcast network primetime Monday–Sunday 8–11 p.m. (09/30/02–05/04/03). 3. "The Patriot" premiere Sunday, Feb. 2, at 8 p.m. (ET). 4. (12/31/01–12/29/02) original movie ranking is based on average delivery (000) among ad–supported cable networks.