Our viewers like unexpected, original TV, and they know TR!O delivers with award–winning movies, specials, documentaries and exclusive, innovative programming. Plus acclaimed originals that explore the passions and obsessions of American life. So if you want to reach an upscale, media–savvy audience, try TR!O.

TR!O Prime
Every weeknight, experience what TR!O is all about in a three–hour block of TR!O Prime. Its mix of shows, stories and stars proves TV can be creatively daring and entertaining.

"Brilliant But Cancelled"
Where do the best shows on television end up when the networks blow it? On "Brilliant But Cancelled." TR!O shows how great TV can be every weeknight at 8 p.m.

"9 Sharp"
Every night at 9 p.m., we deliver stories from the front lines of pop culture. Sometimes quirky, often authoritative, always entertaining, they reveal what Americans are into most by exploring our icons and obsessions.

"Late Night with David Letterman"
"Late Night" comes to primetime. TR!O delivers with Dave's original episodes from Studio 6A. See Tom Cruise, Cher, Jerry Seinfeld, Jay Leno and many, many more. Finally, the Top 10 actually at 10 p.m.

TR!O Events
Every quarter, TR!O is the only place where a whole month of programming is devoted to a single pop culture topic, with stunning originals, movies, specials and highly selective documentaries.

June 2003—"Uncensored Comedy"
Why do some people laugh while others cringe? TR!O looks at the fine line between what's offensive, what's funny and why, with a month of comedy programming and TR!O originals.

July 2003—"Country is Cool"
TR!O celebrates country music with a passion in July, anchored by the critically

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TR!O Original & Signature Series
Experience pop culture like never before, as TR!O Original Series take you on an unexpected journey every night of the week.

"TV Out of the Box"
Each week, "TV Out of the Box" gives you unprecedented access inside the making of a TV show. From first read to final cut, go inside television like never before.

"Face Time with Kurt Andersen"
Kurt Andersen, former editor of Spy magazine and host of NPR's "Studio 360," gets the real powers behind entertainment to reveal all. Guests include Les Moonves, Dennis Miller, Bernie Mac and an array of industry heavyweights.

"Egg The Arts Show"
Whether it's a sculpture made of bubble gum, an old man trimming Bonsai trees or a little girl making it big on Broadway, it's all art. And it's all on Egg, winner of both the Emmy and Peabody awards. Inviting, accessible and relevant, Egg reveals a new creative generation that's shaking up America.

triotv.com
It's a great way to experience even more TR!O, with features you can't get on television. With streaming video, exclusive content and Web–only interviews, triotv.com does for the Internet what we're doing for TV.

TR!O is the new voice of pop culture.
With a creative, innovative mix of movies, television, documentaries, music performance and special events, last year we grabbed the attention of critics and viewers alike. This year, we're really pulling out the stops. Partner with TR!O, and be part of the next big thing.

TR!O is a program service of Universal Television Networks, part of Universal Television Group, available in over 18 million households via digital cable and satellite services nationwide.