November 29, 2009
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Last night's Republican debate was raucous, touched on important issues such as immigration and out-of-control spending, featured two questions by black voters (see below) in a Republican debate and attracted a crowd rowdy enough to boo responses. (See all the questions, responses here.)
NEW YORK (AdAge.com) -- Google "Mitt Romney" and you'll find he's got company among the paid-search results: John McCain and Rudy Giuliani. That's because front-running Republicans are busy buying up competitive search terms in a bid to steal rivals' traffic and votes. (READ MORE)
Google hasn't been quiet about increasing its presence in Washington -- but it's not just an army of lobbyists it has hired. In time for a heated 2008 presidential election, Google has added some political muscle to its sales team, tapping Peter Greenberger to convince candidates and advocacy groups they should be spending more on search, site targeting and, of course, YouTube. Greenberger worked on the 1996 Clinton-Gore campaign and Gore's failed 2000 bid. He managed Brad Carson's Senate race in Oklahoma (with the cowboy boots gathering dust in the closet to prove it) before working in the public affairs division of D.C.-based interactive firm New Media Strategies.
There's yet another place to get data on which presidential candidate is winning the web race. Check out Hitwise's Election 2008 Data Center, complete with RSS Feeds.
As I've said before, I don't think this election is going to be won (or even overly affected) by Web 2.0 gimmicks. That said, if the major Republican candidates refuse to participate in the CNN/YouTube debate it will be perhaps one of the stupidest moves in the early campaign season. The CNN/YouTube debate is not a Web 2.0 gimmick. It's a televised debate that allows "average" people, young people a chance to talk back at candidates.
Over at Slate, Mickey Kaus has been harping on the CNN/YouTube debate. CNN, he says, "completely misses what's so innovative and subversive about YouTube--namely the ability of average citizens to put political messages before millions of potential voters without the approval of MSM gatekeepers."
This just came over the Campaign Trail transom, "signed" by Mandy Grunwald, media adviser/director of advertising for Hillary for President :
In a cross-post on PrezVid/Washington Post, Jeff Jarvis offers up the best of the potential debate questions posted to YouTube so far.
This Advertising Age and JWT white paper explores what multiple generations of American women want when it comes to family, work and life in the 21st century, decades after the women's liberation movement.
Too-Cool Apple Now Finding Itself on the Receiving End of Competitor Ridicule
Advertising Age Honors the Top Brands of the Year -- and the Brains Behind Them
Marketing Side Was 'Out of Control' He Says
The carmaker won handily in our reader poll, besting Walmart, McDonald's, Lego and Amazon
The Video Story of Dallas' Marcus Graham Project
2010 America explains what you need to know about the biggest consumer market-research project of the decade: the 2010 U.S. census. Demographics expert Peter Francese, author of this highly readable Ad Age white paper, analyzes what the census will reveal about the changing face of consumers.
Sponsored by ESPN. Join the world's leading media strategists for a celebration of creative thinking, innovation and a look at how the best are preparing for 2010. More
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