WASHINGTON (AdAge.com) -- If it seems that this year's political contest is more negative than 2004, it's not just your imagination.
The Wisconsin Advertising Project of the University of Wisconsin is reporting today that the McCain campaign's decision to turn 100% of its advertising messages to negative attacks on Sen. Barack Obama last week -- combined with the 34% of Mr. Obama's messages attacking Sen. John McCain -- means that negative ads this time are outpacing those of four years ago in the race between President George W. Bush and Massachusetts Sen. John Kerry.
There has been some debate here in Denver about how much of the convention should be spent attacking the McCain campaign. That debate obviously isn't being waged over TV advertising. The latest spot from Barack Obama's team hits John McCain right in the gut by quoting him on the economy: "Economics is not something I've understood as well as I should." That's a poor choice of words considering the issues in this election. The ad then follows up with a cross to the face by showing McCain embracing George W. Bush in a bear hug.
WASHINGTON (AdAge.com) -- Illinois Sen. Barack Obama is launching the first national advertising of the Democratic presidential campaign -- a cable buy on CNN and MSNBC of a biographical spot -- and he's immediately getting ripped by rival Sen. Hillary Clinton for the purchase. (Post continues after the spot)
According to Time.com's "The Page," Hillary is running the following ad in California. In a soothing voice, she promises to cure what ails ya (in this case, the economy).
Mitt Romney, trying to claw back to the lead in Iowa, goes after Mike Huckabee's tendency to pardon any Arkansas prisoner who offered up an apology and a warm-hearted smile.
Democratic candidate Mike Gravel stole the show at the MSNBC-hosted Democratic primary debate. There's no need to editorialize here as the footage speaks for itself.
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