November 24, 2009
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Abercrombie & Fitch Did Not Sponsor That Obama Speech

But Thanks for Asking, Says Company

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The blogosphere is abuzz! But when isn't it? At any rate, bloggers and their readers want to know just what the heck was going on at Barack Obama's speech last night. It wasn't anything that Obama said. Rather, it was the three guys standing behind him, all decked out in Abercrombie & Fitch t-shirts. It was practically impossible not to notice -- it didn't help that one of them broke an unspoken Obama-supporter rule and showed up with an amateurish handmade sign in the wrong font. The three A&F amigos were the subject of blog speculation today. Was it gay outreach or paid product placement? Abercrombie's official answer (and video) after the jump.



Tom Lennox, VP-corporate communications for A&F, said the company doesn't "seek product placement at all."

He went on: "We appreciate the exposure, but can not take credit for it. So, thanks to the Obama campaign for this great product placement. We wish we had thought of it."

But lest anyone think that A&F, like the media, is in the tank for Obama, Lennox added, "If Hillary is interested, we have stores all over North Carolina, Indiana and Oregon."

Lennox, who sounded like he was getting a kick out of the brouhaha, called it a fun, humorous story and said he'd fielded a few calls today from people curious about it.

The Obama campaign didn't respond to questions.
6 Comments
Subscribe to comments on: Abercrombie & Fitch Did Not Sponsor That Obama Speech
  By katiebgood | SUNNYSIDE, NY April 24, 2008 02:16:09 pm:
Obama is not only charismatic and dreamy but he has thought of a sure-fire way for a politician not to be a politician--to let the youngsters do the dirty work for him.

If I weren't so menopausal and bitchy (after all, aren't all the women who support Hillary that way?), I would drink the Koolaid too.
  By gduncan19 | Houston, TX April 24, 2008 03:14:04 pm:
Is it just me, or does that guy in the white shirt standing just behind Obama's left shoulder look alot like Larry David?

He would certainly fit into Obama's demographic of rich, white liberals that vote for Obama just to prove that they are in no ways racist. I mean who really cares if we don't know the first thing about Obama's policies. Just as long as a rich, white liberals can cast their vote for him and thus have themselves dipped in the cleansing waters of racial harmony.
  By ALENIA | NEW YORK, NY April 24, 2008 04:22:04 pm:
Gary - if you'd like to read about his policies, go to his website.

Kathi - You're correct. He's not a politician. He's a statesperson: intelligent, reasonable, and possessing keen insight. Haven't seen one of those in years!
  By ERIN | DALLAS, TX April 24, 2008 04:32:59 pm:
Oh wow...based on the above comments..I am certainly backing the right candidate. It blows my mind to see people be so resistent to someone who has been able to get people involved in politics who have been so forgotten, so maligned so burned and cynical about politics. Why can't people be refreshed and energized to see this new level of political involvement? There are people who have been energized into action by Obama...he spoke to their heart and there is nothing wrong with that.

I guess it is much easier to say things like anyone white who backs him just doesn't want to be seen as a racist. And sadly when I see comments like that, I see on what level most people of the country are on when it comes to politics. And it explains why people put a debate about lapel pins on the same level as a debate about gas prices and the war and it saddens me.
  By gduncan19 | Houston, TX April 24, 2008 09:55:05 pm:
The Koolaid the democrats will drink is when they give the nomination to Hillary. Leaders in the black community are already making threats if the nomination is stolen from their guy.

If the superdelegates give the nomination to Hillary the democrat party will lose the black vote for a generation. And without it the democrats cannot win the White House.
  By ERIN | DALLAS, TX April 25, 2008 04:00:28 pm:
It is so easy for people to conclude that Obama's supporters are made up primarily of African Americans. The reality is that he is caputuring the young white vote and has many MANY white supporters (and I don't believe they are just supporting him because they don't want to appear racist). The Clintons are turning people off (white and black) with their negative campaigning. They can play brass knuckle politics...ok...we get it...but when stacking that up against some one who is trying to take a higher road than that...it looks crass and offensive. I agree that the Dem party is very much divided. People are very passionate about who they want to win...and it is very possible that if this division continues and the Dems don't unite after the candidate is named..the Dems won't win...but that is probably going to be the case..black vote or not. Either canditate will have some work to do to unite the party when they win the nomination.



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