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Team McCain: Obama Most Popular Man in the World

Holds Conference Call to Further Expound on Britney, Paris

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WASHINGTON (AdAge.com) -- Sen. John McCain's campaign today wasn't content with simply launching a new attack on Democratic rival Sen. Barack Obama. The McCain team held a conference call to further accuse Mr. Obama of being "the world's biggest celebrity."



"They have more fans around the world than Britney Spears does," said McCain campaign manager Rick Davis. "This is the kind of campaign that Barack Obama is running." The ad features Britney Spears and Paris Hilton and questions Mr. Obama's leadership abilities.

Mr. Davis said Mr. Obama's overseas trip was all about celebrity, while Mr. McCain's campaign stops are about substance.

"The focus is on media. The focus on events and activities is something you expect more from someone releasing a new movie, rather than running for president," he said, adding that Mr. McCain is a "global leader" and Mr. Obama a "global celebrity."

Steve Schmidt, a top McCain adviser, said Ms. Spears, Ms. Hilton and Mr. Obama are together in the ad because they are the world's three biggest celebrities. He said it is "beyond dispute" that Mr. Obama is the biggest celebrity in the world. "It is a statement of fact. The question we are posing to the American people is this: Is he ready to lead?"

"Do the American people want to elect the biggest celebrity or an American hero?" asked Mr. Schmidt, adding that Mr. McCain was "more a global leader than a global personality."

The McCain ad is slated to run in 11 states.

The Obama campaign declined direct comment on the celebrity charge, but said it was another example of a McCain negative attack. "On a day when major news organizations across the country are taking Sen. McCain to task for a steady stream of false, negative attacks, his campaign has launched yet another. Or, as some might say, 'Oops! He did it again,'" a campaign spokesman said.

The Democratic National Committee accused the McCain campaign of trying to draw attention away from actual issues. "While John McCain is focused like a laser beam on pressing issues like Britney Spears and Paris Hilton, the American people still don't know where John McCain stands on the issue of raising payroll taxes," said spokesman Brad Woodhouse.
22 Comments
Subscribe to comments on: Team McCain: Obama Most Popular Man in the World
  By Ryan | Minneapolis, MN July 30, 2008 04:15:20 pm:
If anything Obama is more of an Alicia Keys, who started from nothing and built up here career on tenacity, hard work, and pure talent.

McCain is the Paris Hilton of the bunch, a beneficiary of a powerful affluent family name, who stumbles, gaffs, and can't seem to hold composure publicly. People cheer him for his history and his story more than any of his talents, and at times we can't really understand what he's saying.
  By Ryan | Minneapolis, MN July 30, 2008 04:16:39 pm:
Sorry, that was a little bit biased.
  By jdgimzek | SAN FRANCISCO, CA July 30, 2008 06:42:56 pm:
Great Strategy! Americans HATE celebrities, and would never vote for a celebrity (say, a B movie actor... ) over a more experienced politician.
  By ANTHONY | LIGHT, MA July 31, 2008 08:17:35 am:
This is the best "Team McCain" can say about Obama when they've had over two months to consider his weaknesses?

Something tells me the debates, when Old Navy has to think on his feet, should be worth watching-at least for the cringe factor of watching a 72 year old man try to make sense in front of 40 million viewers.
  By msalup | Coral Gables, FL July 31, 2008 08:29:56 am:
One, America already did vote for a second rate actor.
Two, Bill Clinton was not Mr. Experience either, came from a relatively obscure state, yet did wonderful
Three, being popular he will at least get people to listen, care, be engaged.
McCain should seriously consider firing whomever did that ad.
  By Ellen | Middletown, CT July 31, 2008 09:03:10 am:
Have the Republicans forgotten Ronald Reagan, Sonny Bono and Arnold Schwartzenegger? Celebrity drives our culture and youth, in particular, who look to celebs for cues on everything.

In 2004 young people were engaged but didn't get to the voting booths. The Gen X & Y voters are now old enough to listen critically to what's being said and to understand the impact on their lives. Obama's campaign is smart enough to realize that it's not enough just to captivate their attention but also to keep their attention with endorsements from icons they know and trust. Brit & Paris make me nauseous, personally, but the point is that Obama has ascended skillfully to a top of mind position. And that's a good thing.

Finally, given the disastrous impacts of the Bush presidency on world opinion of the US, Obama's trip to Europe is genious.
  By Jason | Indianapolis, IN July 31, 2008 09:40:39 am:
*Sniff, sniff* What's that smell? Oh, I know, it's fear and flop sweat. Don't you think it's a tad early in the campaign cycle for this kind of hail-Mary negativity? Good heavens, that spot looks like an SNL parody. I shudder to think how bad this will get by late October.
  By seblock | Morristown, NJ July 31, 2008 09:52:37 am:
Thanks to this series of anti Obama's character advertising, we now are tortured by the cable talking heads debating the advertising biz:
"yes, of course, it's intentionally misleading and dishonest... but it works." Thanks, Senator McCain, for hiring the Bush campaign goons from 2004's election season -- Mad Men 2008. You seem to be demonstrating a new side of your honest self.
  By fileunderk | New York, NY July 31, 2008 10:35:34 am:
Yes, the best way to get people to hate your opponent is to show him in front of massive crowds of global supporters.
  By annevilla | SAN ANTONIO, TX July 31, 2008 10:47:45 am:
Who came up with McCain's advertising strategy? Can anyone really mock their way into victory?
  By chakrnis | Los Angeles, CA July 31, 2008 11:35:50 am:
Once again, the underdog candidate is relying on the stupidity of some people to get a leg up. (sniff,sniff)Smells like desperation to me. Don't look now, Mr.McCain, but you are placing yourself right alongside of Spears and Hilton and soon you'll be known as the "Big Three".

How can this man consider himself a global leader when he can't remember half of what he
has said?
  By GalenPindell | BURBANK, CA July 31, 2008 11:42:54 am:
This is a great time to remind everyone of Bush's flight suit "Victory" press conference from the deck of the aircraft carrier. Sound bite/photo op. politics certainly not being invented by the Obama campaign.
  By VGraves | NEW YORK, NY July 31, 2008 01:00:28 pm:
Pathetic, although I do especially like the part where McCain says, "I approved this message." Is this the stuff of a serious candidacy?

Valerie Graves
  By chelseatulin | SAN FRANCISCO, CA July 31, 2008 01:21:07 pm:
While Brittany was the product of an over-zealous stage mom and Paris a wealthy celebutante, Obama's celebrity is ditinguishable for a very important reason: he earned it. Perhaps McCain should focus on WHY so many intelligent people are enamored with Obama- he's a brilliant and highly effective politician who is not afraid to use the media to communicate with his constituency and global peers. On the contrary, McCain is using it for mud-slinging that only distracts from this nation's major and plentiful issues. It is interesting that he focuses on off-shore drilling as that is one area on which he has flip-flopped and does again, as he desperately seeks to woo big business and the conservative right. Also, he didn't mind posing for People magazine as well... he just wasn't interesting enough to really affect their readership!
  By RANDY | RCH PALOS VRD, CA July 31, 2008 01:51:51 pm:
Hey Brad (DNC spokesperson), McCain already said he will not raise taxes. That would mean on payroll tax increase. BTW, McCain is not running for Bush's third term as Obama, Hillary, and the DNC like to charge. It is all fair game in politics I guess. Everyone, watch CNN to get the real news and don't rely on the candidate's ad campaign. Instead, just enjoy the humor or not. - Randy
  By Adam | Minneapolis, MN July 31, 2008 03:24:31 pm:
Brilliant move. When someone has a strength you attack it and make it appear to be a weakness. Really, do we want Bruce Springsteen as our president? Of course not. We don't want the celebrity. Love it.
  By SHARI | Bellaire, TX July 31, 2008 03:48:36 pm:
Sounds like envy to me.
Obama has charisma. He inspires.
People like to hear what he has to say.
If the GOP camp is smart, they will refrain from these stupid little jabs. It's chldish, at best.
  By Steve | Scottsdale, AZ July 31, 2008 03:53:17 pm:
It is astonishing that the party that still worships at the altar of Bonzo's leading man would decry celebrity. Don't they get it? The presidency of the United Sates is the world's most important PR position, and the only essential task that of making us feel good The Constitution should be ammended to allow ONLY celebrities to fill the job.
  By realenglish | Ringwood, NJ August 1, 2008 03:44:32 am:
I agree with Shari Greeer: "Obama has charisma. He inspires." But to speak about one domestic issue amongst many, even he has no plans to change the American health system in a significant way. The USA is the only first-world country with a health system based on profit-making. The idea that shareholders should make money in the process of taking care of your health is singularly American, stupid, and cruel.
  By stanze464 | Denver, CO August 1, 2008 10:47:27 am:
Everyone keeps saying McCain needs to talk about the issues. I'm not sure if anyone remembers this, but how many times did McCain ask Obama for a debate? Every time Obama shot him down. McCain is ready to talk about the issues, but Obama is busy traveling the world on his PR trip shaking hands and kissing babies. Even when Obama talks about his position he will change it 20 minutes later (ie. the troops in Iraq). And lets not even talk about Obama's term in the senate. What has he done to make change there....nothing. Voting present over 100 times because he's to afraid to pick a side does not count as making change. Wake up people and see the real Obama before it's too late.
  By Shawna | Austin, TX August 1, 2008 11:54:52 am:
Do McCain's people think we all forgot that HE'S the one who challenged Obama to go to Iraq? Of course, while he's over there, Obama's going to get some photo and YouTube ops because he's in the middle of a campaign - duh. The guy with wooden teeth just doesn't get the way things work in this new-fangled world we're living in.
  By STUART | NEW YORK, NY August 6, 2008 10:57:35 am:
It astonishes me that the campaign would attack Obama based on his "celebrity". It's bad that he's popular, is that the message? And I don't like to admit this, but America LOVES its celebs. There are a lot of people that will vote for Senator Obama just because they like him, not based on any research of the issues. People adore celebrities, Senator McCain, and pointing out your opponent's popularity is not a sound strategy.



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