Eleven Pages of Cannes Photos
Faces and Scenes From Beach Bashes, Yacht Parties, Palais Ceremonies and More
CANNES (AdAge.com) -- See 11 pages of photos from the Cannes Lions International Advertising Festival. Ad Age's roving photographers were on the prowl from the first opening of the Palais doors to the yacht parties, hotel dinners, debates, award ceremonies, pier parties, John Legend's concert, Al Gore's presentation and beach parties and other events that filled the rest of the week.
'Evolution' Win Marks Dawn of New Cannes Era
Dove Viral Video Takes Film Lion in Festival Where New Media Stole the Show
CANNES (AdAge.com) -- Cannes is changing. And if "Evolution" isn't indication enough, consider that for most of the week there was more excitement among delegates about the cyber, integrated and titanium categories than there was about film.
Not Without Controversy, 'Evolution' Wins Film Grand Prix
A Switch in Category Paves Way for Viral Video to Take Top Prize
CANNES (AdAge.com) -- "Evolution," Ogilvy, Toronto's viral-video-turned-commercial that re-creates the multistep process of turning an average beauty into a billboard-worthy babe, earned the Film Grand Prix this year, bolstered by a controversial amount of support from the film jury. At the film press conference, one reporter asked the jurors, "Did you cheat to give Dove the Grand Prix?"
Crispin's Burger King Campaign Wins Titanium Grand Prix
Vegaolmosponce's Axe 3 Campaigns Takes Integrated Campaign Grand Prix
CANNES (AdAge.com) -- In a move that lionized the role of ad agencies as creators of big business ideas and even products, the judges handed the top Titanium and Integrated awards at Cannes to Crispin Porter & Bogusky's Xbox King Games for Burger King, and the Axe 3 campaign for Unilever by Vegaolmosponce, Buenos Aires.
The Cannes Debate: Lots of Process Monkeys, Little Substance
Industry Leaders Refuse to Share Real Learnings and Best Practices
Here's what we learned at the high-powered Cannes Debate panel on agency reinvention, which I moderated during last week's International Advertising Festival: next to nothing. Here's what that means: The ad business has a bigger problem than it realizes.
Nike Plus, 'Evolution' Take Home Cyber Grand Prix
Diesel's 'Heidies' Win Third Top Lions for Best Website
CANNES (AdAge.com) -- R/GA, New York, today won the Cyber Grand Prix for Nike Plus for best online advertising, and Unilever's "Evolution" by Ogilvy & Mather, Toronto, won the Grand Prix for best viral execution. The third Cyber Grand Prix, for best website, went to "Heidies," Diesel's spoof takeover of its site by two girls who supposedly hold a Diesel exec hostage, done by Aegis Group's Farfar, Stockholm.
Bollore Tells Cannes: 'I Love This Field'
Havas Chairman Wants to Be the Next Martin Sorrell
CANNES (AdAge.com) -- This year Martin Sorrell didn't make it to Cannes, Maurice Levy planned to go to China instead, and John Wren left before DDB's big Friday night beach bash. But Vincent Bollore held his second annual Cannes press conference yesterday with a standing-room-only crowd, then chatted with journalists individually.
Agency Execs Sound Off (Again) on Reinventing Agency Model
Battle for Talent, Understanding Consumer Behavior Key Themes of Cannes Panel
CANNES (AdAge.com) -- The theme of this year's Cannes Debate, moderated by Advertising Age publisher Scott Donaton, echoed a conversation being held at many conferences and in many boardrooms over the past year: "Now or Never: Reinventing the Agency Model."
Day Five: Advertising's Environmental Wreckage
Though Confined to La Croisette, Matthew Creamer Thinks Al Gore Wouldn't Be Happy
CANNES -- The dawn sky was the color of a bruise, entirely appropriate given the state of people and things after 5 a.m. at the triangle of Gutter Bar, Hotel Martinez and the beach.
Puppet Show and Lots of Clips Take Stage at Saatchi Showcase
Packed Auditorium Celebrates Work of 18 Directors at Annual Cannes Event
CANNES (AdAge.com) -- Saatchi & Saatchi's 17th annual New Directors Showcase opened with a poignant but fun-filled Bunraku-inspired performance that followed the journey of a new director as he sprouts his wings in the obstacle-laden advertising industry, facing giant puppet versions of the "big fat creative director," the "big beautiful client," as well as budget cuts personified as a flying samurai.
Day Four: A Drive to the Cannes Hills for Some Needed Rejuvenation
A Steady Diet of Beer, Whiskey and Pizza Takes Its Toll on Matthew Creamer
CANNES (AdAge.com) -- Finally, a respite. To get to the hills above Cannes -- aka Super-Cannes -- you take a taxicab up through a maze of winding, narrow, jasmine-scented roads. There sit villas of all shapes and sizes, both sprawling and small, many with big lush yards, swimming pools and spectacular views of the city below and the blue Mediterranean beyond, streaked white with the wakes of massive yachts.
P&G Is Finally a Lions Tamer
Saatchi Wins Press Grand Prix for Three Print Ads for Tide Product
CANNES (AdAge.com) -- A.G. Lafley finally has some of the creative awards he has been pining for. Procter & Gamble Co. campaigns were recognized today not only with the Press Grand Prix, but also with several Gold Lions as well.
Day Three: Seediness in the South of France
Pristine Yacht Parties Stand in Stark Contrast to the Nooks of Debauch
CANNES (AdAge.com) -- The hunt was on for a transvestite bar someone had visited sometime or another. Information as to the exact whereabouts of Disco 7 were imprecise at best. That meant a bit of wandering down alleys that, in contrast to the constant foot traffic of La Croissette, were positively abandoned, until we arrived at a shabby little bar with a too-friendly bouncer.
More Radio Lions for Bud's 'Real Men,' but Snickers Grabs Grand Prix
Aussie Shop Clemenger BBDO Takes Top Prize for 'Hoedown'
CANNES (AdAge.com) -- It's become an annual franchise -- another year, more Radio Lions for Budweiser's "Real Men of Genius." But despite consecutive Grand Prix wins in 2005 and 2006, this year the campaign from DDB, Chicago, took home Gold, while "Hoedown," a two-minute rib-ticklin' foot-stomper for Snickers from Clemenger BBDO, Melbourne, earned top honors today on the strength of both its heavy entertainment value and brand message.
OMD Comes out on Top at Media Lions
OMD New Zealand, TBWA/Whybin Snag Grand Prix for Placing Ads on Currency
CANNES (AdAge.com) -- New Zealand picked up its second Grand Prix of the week today with a Media Lion winner for ASB Bank that introduced consumers to an electronic wallet linked to a bank account called Pago that lets users text money from one mobile phone to another.
Solar-Powered Billboard Wins Outdoor Grand Prix
Jurors Swayed by Social Responsibility Message in Network BBDO's Work for NedBank
CANNES (AdAge.com) -- The 2007 Outdoor Grand Prix went to a campaign that quite literally gave power to the people. Network BBDO, Johannesburg, today took home the top prize in outdoor for a solar-powered billboard for NedBank that provided some juice to local buildings.
Day Two: How the South of France Does Nightlife
Cannes Newbie Matthew Creamer Finds All Manner of Angels on La Croisette
CANNES (AdAge.com) -- Because Cannes has long played host to lavish celebrations of art (film) and art-like substances (porn and ads), it's easy to forget, amidst the expected glamor, a simple fact about this culture. The French, let's just agree, might know film and literature and wine, but they have a strange idea of what nightlife should be.
Spanish Shop Shackleton Wins Direct Grand Prix
Fewer Gold and Silver Lions Handed Out, but Jury Prez Lauds Quality of Work
CANNES (AdAge.com) -- Shackleton, Madrid, walked away from the first night of awards at the weeklong Cannes Lions International Advertising Festival with the Grand Prix in Direct for Banco Gallego.
Adidas Wins Promo Grand Prix for 'Bonded by Blood'
TBWA/Whybin Took Idea of Brand DNA Literally, Using Blood to Create Posters
CANNES (AdAge.com) -- Promo Lions jury President Geraldo Rocha Azevedo of Neogama BBH in Brazil was looking for a grand idea and found it in Grand Prix winner "Bonded by Blood" for Adidas by TBWA/Whybin, Auckland.
Day One: Jet Lag, Ad Hate and Gutter Bar Epiphany
Cannes Virgin Matthew Creamer Begins His Journey
CANNES (AdAge.com) -- Mid-afternoon on Sunday, the heavens dumped themselves in a short but powerful rain shower that flooded out my tiny balcony at the Majestic Barriere. The downpour dampened my hotel room's deep red carpets and what was left of my spirits.
VIDEO: Should Cannes Film Category Expand Beyond TV Spots?
Laurel Wentz Interviews Jury President Bob Scarpelli
NEW YORK (AdAge.com) -- Bob Scarpelli, president of this year's Cannes Lions film jury, asked the festival organizers to expand the category beyond TV this year to include video commercials made for internet and cellphone platforms, but he said his suggestion was turned down. "I think anything that was film should have been included," he said in this interview with Ad Age international editor Laurel Wentz.
VIDEO: The Creative Disconnect at Cannes Festival
Bob Garfield Interviews Lee Clow
NEW YORK (AdAge.com) -- Legendary adman Lee Clow is so fed up with the way the Cannes Lions International Ad Festival deals with non-TV creative work that he explored the launch of a rival event. And while that effort has since petered out, the personal sense of frustration that drove it has only increased, Mr. Clow said in this interview with Ad Age columnist Bob Garfield.
VIDEO: The Cannes Festival: A License to Print Money
An Interview With Ad Age Editor Jonah Bloom
NEW YORK (AdAge.com) -- Aside from being world famous, the Cannes Lions International Ad Festival is incredibly profitable. With nearly 9,000 attendees paying up to $3,000 each for tickets, and ad agencies paying between $200 and $1,000 for each of their nearly 26,000 contest entry submissions, the festival takes in an estimated $30 million -- and is believed to have a profit margin in the range of 60%.
Garfield's Cannes Grand Prix Prediction: Dove 'Evolution'
Picks Soap Sellers to Come First, Second and Third
Whenever the outside world wants to sneer at advertising and the banality of its mission, it invariably invokes the phrase "to sell soap." Because, after all, what could possibly be more soulless and mercenary? But don't be too offended, you starry-eyed admen. In fact, this coming week in Cannes, you might consider flaunting the notion -- because it happens that the best ad campaign in the world this past year sold soap.
A Lost Lion Doesn't Slow Down Red-Hot Swedish Agency
Innovative Nokia Campaign, Expansion to New York Should Help Farfar Execs Forget About Missing Trophy
NEW YORK (AdAge.com) -- Just because last year they got drunk, lost their cyber Gold Lion in the sand at a Cannes-festival beach party and are still conducting a somewhat random search for it doesn't mean the guys at digital hotshop Farfar aren't serious about online advertising.
Lee Clow on What's Changed Since '1984'
Bob Garfield Talks With the Legendary Adman
NEW YORK (AdAge.com) -- Cannes is upon us, which means all the big creative mucky-mucks will soon be on the Carlton terrace chewing on black olives and the advertising issues of the day. Tragically, Bob Garfield will not participate this year due to a much better offer elsewhere. So he grabbed an opportunity for a pre-Cannes conversation with TBWA Chairman and ad legend Lee Clow.
Film and Press Entries Down for Cannes
But Overall Number Increases, Including Rise in Nontraditional Categories
LONDON (AdAge.com) -- Film and press entries for the Cannes Lions International Advertising Festival are down this year, despite a rise in the overall number of entries.
Another Soap Success Story for Unilever
Tale of the Neon Girl Is Cannes Grand Prix Material
That Unilever. It sure does know how to sell soap. Following the marketer's successful efforts with Dove's "Campaign for Real Beauty" and Suave's "Pretty Mommy," comes a third effort: It is for Lux soap, via Santo, Buenos Aires, and it is another masterpiece. But unlike the others, it does not trade on anything more liberating than the relaxation of a hot bath. No, don't look for Great Thoughts here -- only great execution, a triumph of storytelling combined with a triumph of production.
Bob Scarpelli to Chair Cannes Film, Press Juries
DDB Chairman-Chief Creative Officer Has Attended Festival for Decades
NEW YORK (AdAge.com) -- Bob Scarpelli, New York-based chairman and chief creative officer of DDB Worldwide, will chair the film and press juries at this year's Cannes Lions International Advertising Festival in the south of France June 17-23.
Cannes Ad Festival Names New CEO
Philip Thomas Moves Over From Award-Show Owner Emap
NEW YORK (AdAge.com) -- The Cannes Lions International Advertising Festival has named Philip Thomas, an executive from festival owner Emap Communications, as its new CEO starting Nov. 1. The previous CEO, Penny Reid, left the festival abruptly in July, less than a month after her first Cannes festival. Ms. Reid, a former ad-agency and direct-marketing executive, had only joined the Cannes Lions organization in January 2006.
CEO of Cannes Ad Festival Resigns
Penny Reid Held Post for Less Than a Year
NEW YORK (AdAge.com) -- After less than a year as CEO of the Cannes Lions International Advertising Festival, Penny Reid has resigned. A statement issued by the festival press office today said Ms. Reid is leaving for "personal reasons."
Cannes Titanium Pick Raises the Bar (Code) for Creativity
Turning a Mundane Graphic Utility Into a Whimsical Marketing Communications Channel
The fact that a tiny Japanese shop won a the Cannes Lions International Advertising Festival Titanium Lion for barcode design says much about the current state and future of advertising. And the agency creatives who witnessed the surprising award announcement really seemed to understand that.
RSS (What is RSS?)