CLOSE X
More from Ad Age:
Creativity
Ad Age China
Bookstore
Jobs
Ad Age On Campus
Sign up for E-mail Newsletters
Cannes 07
Stay on top of the news, sign up for our free newsletters

VIDEO: Should Cannes Film Category Expand Beyond TV Spots?

Laurel Wentz Interviews Jury President Bob Scarpelli

By Hoag Levins
Published: June 18, 2007

Share on Twitter Share on Facebook Submit to Digg Add to Google Share on StumbleUpon Submit to LinkedIn Add to Newsvine Bookmark on Del.icio.us Submit to Reddit

Image
Videography: Steve Raddock
Cannes film jury president Bob Scarpelli wanted internet and cellphone video ads included in the judging. | ALSO: Comment on this report in the 'Your Opinion' box below.

Related Cannes Videos:

The Creative Disconnect at Cannes Festival
Bob Garfield Interviews Lee Clow
The Cannes Festival: A License to Print Money
An Interview With Ad Age Editor Jonah Bloom
image
image
NEW YORK (AdAge.com) -- Bob Scarpelli, president of this year's Cannes Lions film jury, asked the festival organizers to expand the category beyond TV this year to include video commercials made for internet and cellphone platforms. But he said his suggestion was turned down by the festival organizers. "I think anything that was film should have been included," explained the chairman and chief creative officer of DDB Worldwide in this interview with Ad Age international editor Laurel Wentz on the eve of his departure for Cannes.

Mr. Scarpelli noted that there are now "three screens" -- TV, computer and mobile devices -- that form the tableau for the advertising industry's overall creative video output but that the Cannes film jury "is now limited to one screen."
Share on Twitter Share on Facebook Submit to Digg Add to Google Share on StumbleUpon Submit to LinkedIn Add to Newsvine Bookmark on Del.icio.us Submit to Reddit

0 Comments
Subscribe to comments on: VIDEO: Should Cannes Film Category Expand Beyond TV Spots?
:

Note: Comments submitted to AdAge.com are posted automatically and will include the user name with which you registered. Ad Age reserves the right to delete comments that are insulting or personal in nature. Comments may be used in the print edition at editorial discretion. Comments are restricted to 500 words or less.




Stay on top of the news and stay ahead of the game—sign up for e-mail newsletters now!

Ad Age Whitepapers


 

Recent Special Report: Cannes 07

›› More Special Report: Cannes 07 Articles


Advanced Search

Advertising Age: Your Online Source for Marketing and Media News