The Cannes Edition: Grand Prix Winners From Press, Design, Outdoor -- and Tourism Queensland's 'Best Job in the World'
Creativity Weekly Top 5: June 29
In this week's episode of Creativity's Top 5, we take a look at some of the big winners from the 2009 Cannes Lions. A Wrangler campaign by Fred & Farid, Paris, won the Press Grand Prix. Nike's silk-screened posters nabbed the Design Grand Prix. A partnership between Nestle and Japan Post called "Kit Kat Mail" picked up the top Media prize. A billboard made of worthless currency made a statement for The Zimbabwean newspaper and TBWA/Hunt/Lascaris, South Africa, when it won the Outdoor Grand Prix. And then there's the Grand Prix magnet itself, Tourism Queensland's "Best Job in the World," which picked up the hardware hat-trick of PR, Direct and Cyber Grand Prix.
LatinWorks Only U.S. Hispanic Agency to Win Cannes Lion
Shop Takes Home Silver Film Award for Starburst Spot 'Llama'
CANNES (AdAge.com) -- One U.S. Hispanic agency, LatinWorks, won a Lion at the Cannes Lions International Advertising Festival this year, with a silver award in the film competition for a spot for Mars' Starburst called "Llama."
Cannes Swept by PR, Integrated, Internet Winners
Tally Suggests Ad Age Is Over -- or, at Least, It's Evolved to Higher Plane
CANNES (AdAge.com) -- In a clear admission that the age of interruption is over, the most coveted prize at the Cannes ad festival went to an ad that wasn't made for TV, while a PR campaign broke the record for winning the most Grand Prix in a single festival.
Bob Garfield: Do You Even Remember Any of the Lion-ized Campaigns? Thought Not
Obama Effort Worked, but Nothing About It Was Creative or Inspiring
NEW YORK (AdAge.com) -- And the Grand Effie goes to ... the Obama/Biden integrated campaign. Yes, if any further evidence was needed that advertising doesn't even know what it is anymore, the big winner on the Cote d'Azur is a collection of social-media initiatives, e-mail blasts, online videos and broadcast ads.
TV Is Snubbed as Philips, Tribal DDB Win Film Grand Prix
Interactive 'Carousel' Take Top Cannes Honor as Jury Says Film Is No Longer the 'Pinnacle' but One Tool Among Many
CANNES (AdAge.com) -- A sign of the changing times: Tribal DDB persuaded Philips to launch an international movie theater-proportioned TV set brand with a digitally focused campaign that embodied the cinematic experience the Philips Cinema 21:9 is selling. The film jury agreed that's the way forward by awarding "Carousel" the Film Grand Prix, which has traditionally gone to the world's best commercial.
Yes, We Cannes: Obama Campaign Takes Titanium and Integrated Grand Prix
A Unanimous Jury Cites the Effort's Digital Savvy
CANNES (AdAge.com) -- The Obama/Biden presidential campaign won both the Titanium and Integrated Grand Prix, thanks to the effort's digital savvy, its success in community-building and its willingness to allow the Obama brand to be created by consumers rather than top-down communications mandates.
The Great Cannes Non-Debate
Four Senior Marketers Agree on Importance of Digital, Maintaining Agency Relations
CANNES (AdAge.com) -- They might call it the Cannes debate, but in a panel discussion involving some of the world's biggest advertisers, there was little contention as a quartet of major marketers agreed on a vision of the road ahead for the ad business.
At Saatchi's New Directors Showcase: Zombies and Video Clips
Surprisingly Low-Key Intro Kicks Off an Eclectic Display of New Talent
CANNES (AdAge.com) -- Saatchi & Saatchi took a refreshing turn in the introduction to its 19th-annual New Directors Showcase at Cannes, bringing up-and-coming director Marc Price onstage to tell how he pulled off a near miracle with "Colin," the zombie movie that generated heaps of buzz earlier this year at the Cannes International Film Festival. As for the other new directors, the 23-person lineup demonstrated an eclectic mix of talent and techniques.
Behind the Scenes at the First Cannes PR Lion Judging
Why the Jury Awarded Work Created by an Ad Agency Rather Than a PR Shop
CANNES (AdAge.com) -- The Cannes PR jury ultimately gave the Grand Prix to "Best Job in the World" because it delivered spectacular results at low cost. "Best Job" ricocheted around the globe -- despite being a local tourism effort -- reaching 15 judges in their far-flung homelands. No other entry was truly that global in reach.
Press Grand Prix Goes to Paris Hotshop Fred & Farid
Campaign for Wrangler Jeans Portrays People Getting in Touch With Their Inner Animals
CANNES (AdAge.com) -- Print is France's forte this year. Two-year-old Paris hotshop Fred & Farid has won a press Grand Prix at the Cannes Lions International Advertising Festival for its European campaign "We Are Animals" for Wrangler jeans. The idea is that people have lost touch their animal instincts, buried in daily urban life.
Nike's 'Paper Battlefield' Wins Cannes Design Grand Prix
Simplicity Trumps Innovation so Far at Ad Fest
CANNES (AdAge.com) -- There was no lack of technological innovation among the 1,100-plus Design Lions entries this year, but in awarding the Grand Prix to Nike's "Paper Battlefield," the 2009 jury saluted a platform that dates back to the 10th century: the silk screen.
Tourism Queensland's 'Best Job' Picks Up Its Third Grand Prix
Fiat's EcoDrive, 'Dark Knight' Alternate-Reality Game Also Take Top Cyber Honors
CANNES (AdAge.com) -- Australian agency Cummins Nitro emerged victorious once again during the Cannes Cyber Lions ceremony, claiming its third Grand Prix at the 56th International Advertising Festival for the Tourism Queensland "The Best Job in the World" campaign.
Jeff Goodby: 'We Are Becoming Irrelevant Award-Chasers'
Creative Leader Calls for Focus on the 'Famousness' of a Piece of Work
It's fast becoming clear that the majority of things we're rewarding, as an industry, are either small or marginal efforts for legitimate clients, things we made for real clients that the clients seem not to have ever heard of, or out-and-out fakes.
Kit Kat Wins Cannes Media Grand Prix for Edible Postcard
Jury Awards Effort out of Japan for Selling Candy Bar via Unique Retail Channel
CANNES (AdAge.com) -- In Japan's insanely competitive retail environment, one of the world's most familiar confectionery products, Nestle's Kit Kat, found an unlikely new distribution channel, earning it and its agency, JWT Japan, the Media Grand Prix today at the 56th Cannes Lions International Advertising Festival.
Outdoor Winners Reflect Rift Between Tradition and Innovation
Billboard-Heavy 'Trillion Dollar Campaign' Wins Grand Prix Over Nontraditional Oasis Effort
CANNES (AdAge.com) -- The "Trillion Dollar Campaign" for the newspaper The Zimbabwean from TBWA/Hunt/Lascaris, Johannesburg, South Africa, won this year's Outdoor Grand Prix. The campaign plastered real Zimbabwean trillion-dollar banknotes onto billboards, murals and fliers, serving as a real-life symbol of the country's record inflation and economic collapse.
How a Simple, 'Single-Minded' Campaign Took Home a PR Grand Prix
Tourism Queensland's 'Best Job' Wins Category's Inaugural Award
CANNES (AdAge.com) -- When Tim Bell laid out why Tourism Queensland's "Best Job in the World" campaign had netted the inaugural Grand Prix for the PR category, he sounded almost apologetic. The phrases he used to describe the winner -- "classic," "very simple," "single-minded campaign" -- didn't signal much in the way of technological innovation or the pushing of boundaries. Instead, the message delivered by the chairman of the first PR Lions was that a great publicity idea carried forth in millions of impressions by mainstream media is enough to win, even at a place where everyone is trying to understand new tools of persuasion manned by ordinary consumers.
Lack of Film Standout at Cannes Shows That Creativity Is Evolving
The Shift to Digital Makes Integration a More Meaningful Premise
The fact is, for now, Cannes still matters; awards still matter. Simply, awards are a marketing tool, for individuals and for companies. Especially now that clients are taking more of an interest in what goes on at Cannes, winning a Lion is business.
Time to Close the Gap Between PR and Advertising
Stop the Segregation at Awards Shows Like Cannes and in the Marketplace
Integration among industries is nothing new. That's what smart industries do to innovate. They integrate and evolve. So it's hard to fathom why the advertising and public-relations industries have always kept their distance from each other. Nowhere is this practice more prevalent as when they celebrate their annual awards functions.
Garfield: Cannes Doesn't Matter Anymore
... and Neither Do the TV Ads It Celebrates, Believes Chaos Scenario Author
They should give Crispin Porter & Bogusky every statue on Monday and send everybody to the airport. Gold. Silver. Titanium. Plutonium. Whatever. Because first of all, apart from Burger King, the advertising year was a black hole worldwide. And at this stage of Cannes' history, what's the point?
BBDO Chairman Critiques Bob Garfield's Cannes Critique
David Lubars Puzzled by Constant Attacks on Awards Shows
NEW YORK (AdAge.com) -- As he prepared for his trip to serve as president of the film and press juries at Cannes, David Lubars critiqued Bob Garfield's harsh critique of the annual event. The chairman and chief creative officer of BBDO said he was puzzled by the constant attacks on the awards shows that highlight the industry's best work and most accomplished creatives. But he also said the overall quality of this year's advertising creative declined as recession-wracked marketers reined in their budgets and vision.
Festival Entries Down 20%, Attendees Fall 40%
Agencies Rein in Spending Not Just on Cannes but on Awards Shows Industrywide
NEW YORK (AdAge.com) -- If you're among the relative few who had your work entered to the Cannes Lions competition or among the even fewer who get to hobnob in the south of France, count yourself lucky. Cannes submissions this year are down 20%, and the drop in delegates will likely be even steeper, as much as 40%.
Cannes Lions Entries Sink 20%
Decline Isn't as Steep as Those at Some Other Awards Shows
NEW YORK (AdAge.com) -- Entries are down 20% to 22,652 for the Cannes Lions International Advertising Festival later this month. The drop is less steep than those some awards shows are experiencing this year, as recession-hit agencies save their shrunken awards budgets to enter the most prestigious events, such as the Cannes Lions.
Ad Student Competition at Cannes Comes Into Its Own
AKQA's FutureLions Winners Move on to Top Shops
NEW YORK (AdAge.com) -- Every year for the past four, digital agency AKQA has run a student-focused contest at the International Advertising Festival at Cannes whose winners have gone on to land jobs at top agencies such as R/GA, Tribal DDB and Farfar.
The Global-Local Future
A Q&A With Saatchi & Saatchi Design Expert Derek Lockwood
In the third in a series of interviews with creatives in anticipation of the International Advertising Festival at Cannes, Derek Lockwood, who is in charge of design for Publicis Groupe's Saatchi & Saatchi, has a different take on the future of global creativity. He talks to AdAge about it.
Cannes Predictions: BBH's Work for Oasis and a James Ready Beer Campaign
A Q&A With McCann's Prasoon Joshi
Prasoon Joshi, creative giant at McCann Erickson and a lyricist and screenwriter for Bollywood, is the latest in a series of interviews with top creatives in anticipation of next week's International Advertising Festival in Cannes.
Cannes Prediction: Burger King
Q&A With Euro RSCG's Fernanda Romano
This is the first in a series of interviews in anticipation of next week's ad festival in Cannes. Here Ms. Romano talks about the state of global advertising, what it means to market in a recession, and why Burger King and Crispin Porter & Bogusky should bring home some Lions.
Cannes Prediction: T-Mobile's 'Dance'
Q&A With Saatchi & Saatchi's Pablo Del Campo
The first in a series of Q&A's with global creative directors this week is with Pablo Del Campo, one of the most awarded Latin American creatives. He predicts that T-Mobile's incredibly viral depictions of collective joy will net a few Lions in Cannes next week.
Trying Times Should Have Effect on Ad Award Shows
An Ad Age Editorial
This far into the recession, everyone from marketer to media owner, agency to consumer is reconsidering values. It's time for award shows such as Cannes to do the sam
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