PORNO PROMO GREETS CANNES ARRIVALS Scandinavian Agency Distributes Risqué Postcards June 18, 2001 By Jim Hanas CANNES (Creativity) -- How do you get the attention of 9,000 conventioneers arriving in a decadent beach town? Well, Scandinavian spot shop Locomotion had an idea: porno promo. Three of the cards featuring the faces of Locomotion directors pasted onto other bodies. Monday afternoon, they launched their offensive: 60,000 postcards, that, um, prostituted the talents of their producers and directors began appearing throughout the Palais des Festivals. With real heads grafted onto X-rated bodies, the cards pitch menus such as "Domination. Humiliation. Locomotion. Big Budgets," before directing potentional clients to the production house's Web site. With offices in Copenhagen and Oslo, Locomotion has been looking to bust out of late. One of their directors, Jens Mikkelson, was recently picked up for representation by Harry Nash in the U.K., and the shop is hungry for more attention abroad. 'A bit more visible' "That was very new for Locomotion," says publicity manager Yuh M. Magnussen Koppel. "Until then, we'd been the secret production company. We were one of the three biggest houses in Scandinavia but we didn't go out and look for work. But if you want to play in the international scene, where the directors want to be, you have to make yourself a bit more visible." And what better place to proposition potential clients than Cannes. Or as Koppel says, wryly, "There are lots of relationships in this business." Succès du scandale Locomotion's effort may be a bit of succès du scandale. The latest word is that the shop doesn't have permission to distribute its lascivious marketing bon-bons inside the Palais des Festivals. The last we saw of Ms. Koppel, she was off to the police station, hoping to obtain permission to distribute them outside. Jim Hanas is associate editor of Creativity magazine. © 2001, Crain Communications Inc. Editor@AdAge.com ..