| 1952 |
| The FCC lifts its ban on new TV stations after problems of signal interference are worked out. |
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| 1952 |
| The Advertising Research Foundation endorses A.C. Nielsen's machine-based ratings system for TV. |
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| 1954 |
| CBS becomes the largest advertising medium in the world. |
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| 1956 |
| Videotape recording makes prerecorded commercials possible. |
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| 1957 |
| In what would be one of the great marketing disasters of automotive history, Ford Motor Co. introduces the Edsel. |
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| 1960 |
| McCann restructures its agencies under the banner of Interpublic Group of Cos., allowing it to handle competing accounts under one corporate roof. |
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| 1962 |
| David Ogilvy publishes "Confessions of an Advertising Man." |
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| 1952 |
| CBS opens its Television City production facilities in Hollywood. |
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| 1953 |
| The Advertising Research Foundation is established. |
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| 1955 |
| The Marlboro Man campaign debuts. |
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| 1957 |
| Vance Packard's "The Hidden Persuaders," a potent attack on advertising, is published. It stays on the bestseller list for 18 weeks. |
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| 1958 |
| The National Association of Broadcasters bans subliminal ads. |
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| 1960 |
| Doyle Dane Bernbach introduces the "creative team" approach of combining a copywriter with an art director to create its "Think small" campaign for Volkswagen. |
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| 1960 |
| Papert, Koenig, Lois is launched. In 1962, it becomes the first agency to go public. |
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