. Carl Ally and Amil Gargano (1924-1999) and (1933- ) Ally & Gargano, New York List No. 48 of 100 Go to the Next Person of the Century Copywriter Ally left fabled Papert, Koenig, Lois in 1962 to open his own agency; landed the Pan Am, Volvo and Hertz accounts; and brought in art director Amil Gargano and copywriter Jim Durfee, whom he worked with at Campbell-Ewald. As Ally & Gargano, they would light up advertising's newly brightened skies by naming competitors in ads and making forceful claims. For Volvo, it was about safety. For Hertz? Was Avis No. 2 in car rentals? A&G's response: "For years Avis has been telling you Hertz is No. 1. Now we're going to tell you why." The rest is history -- in now-fabled Ally & Gargano style. All Rights Reserved © 1999 & 2005, Advertising Age Crain Communications, Inc. editor@AdAge.com .