| 1886 |
| N.W. Ayer promotes advertising with the slogan "Keeping everlastingly at it brings success." |
|
|
 |
| 1891 |
| The George Batten Co. opens. |
|
|
|
| 1892 |
| N.W. Ayer hires its first full-time copywriter. |
|
|
|
| 1893 |
| Frank Munsey drops the price of Munsey's Magazine to 10¢ and the cost of subscriptions to $1, marking the first attempt at keeping a magazine afloat by advertising revenue rather than newsstand sales. |
|
|
|
| 1898 |
| N.W. Ayer helps National Biscuit Co. launch the first prepackaged biscuit, Uneeda, with the slogan "Lest you forget, we say it yet, Uneeda Biscuit." Eventually, the company launches the first million-dollar advertising campaign for Uneeda. |
 |
|
|
|
|
|
| 1899 |
| J. Walter Thompson Co. is the first agency to open an office in the U.K. |
|
|
|
|
|
| 1887 |
| The American Newspaper Publishers Association is formed. |
|
|
|
|
|
| 1892 |
| Ladies' Home Journal bans patent-medicine advertising. |
|
|
|
|
|
| 1893 |
| Asa Briggs Chandler registers Coca-Cola as a trademark. |
UPI/Corbis-
Bertman |
|
|
|
|
|
| 1893 |
| George P. Rowell of Boston founds Printer's Ink, a magazine that serves as the "little schoolmaster in the art of advertising." |
|
|
|
|
|
| 1899 |
| Campbell Soup Co. makes its first advertising buy. |
|
|
|
|
|
| 1899 |
| The Association of American Advertisers, predecessor to the Association of National Advertisers, is formed. |
|
|
|
