| 1963 |
| "The Pepsi Generation" kicks off the cola wars. |
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| 1964 |
| After the U.S. surgeon general determines that smoking is "hazardous to your health," The New Yorker and other magazines ban cigarette ads. |
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| 1966 |
| Following a string of account losses, Rosser Reeves, Ted Bates' first creative chief and promoter of advertising that offers a "unique selling proposition," resigns at age 55. |
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| 1970 |
| With Interpublic in financial disarray, Marion Harper Jr. resigns in disgrace. |
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| 1971 |
| The Four A's, ANA and American Advertising Federation launch the National Advertising Review Board to monitor questions of taste and social responsibility in advertising. |
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| 1975 |
| The Federal Trade Commission Improvements Act gives the agency clear power to set industrywide rules and to take knowing violators to federal court to seek civil penalties. |
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| 1964 |
| Ogilvy, Benson & Mather merges with London-based parent company Mather & Crowther, to form Ogilvy & Mather. |
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| 1964 |
| NBC drops its ban on comparative advertising. ABC and CBS don't follow suit until 1972. |
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| 1967 |
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Wells, Rich, Greene is established. Mary Wells is the first woman to head a major agency. |
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| 1970 |
| Saatchi & Saatchi is established in London. |
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| 1971 |
| Congress prohibits broadcast advertising of cigarettes. |
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| 1976 |
| The Supreme Court grants advertising First Amendment protection. |
Gary Camreron/Reuters |
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