| 1980 |
Ted Turner
creates CNN. |
AP Photo/Erik Lessing |
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| 1982 |
| Gannett Co. launches USA Today. |
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| 1986 |
| Needham Harper Worldwide, BBDO International and Doyle Dane Bernbach merge to create Omnicom Group, the largest advertising company in the world. |
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| 1986 |
| Saatchi & Saatchi buys Ted Bates Worldwide, becoming the world's largest agency holding company. |
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| 1987 |
| Saatchi & Saatchi merges Backer & Spielvogel with Bates to form Backer Spielvogel Bates. |
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| 1980 |
| Congress removes the FTC's power to stop "unfair" advertising. |
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| 1981 |
| MTV debuts with frenetic video images that change the nature of commercials. |
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| 1986 |
| Bozell & Jacobs merges with Kenyon & Eckhardt. |
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| 1987 |
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Martin Sorrell sells more than $500 million worth of new shares in WPP Group, allowing him to pay almost $600 million for JWT in the industry's first hostile takeover. |
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| 1988 |
| WPP acquires the Ogilvy Group for $864 million, the highest price paid for an agency. |
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