| 1993 |
| The Internet becomes a reality as 5 million users worldwide get online. |
Corbis/Kevin Fleming |
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| 1995 |
| TBWA and Chiat/Day merge. |
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| 1995 |
| Following crises within the organization, Saatchi & Saatchi re-emerges under newly created Cordiant. |
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| 1997 |
| WPP combines the media operations of JWT and O&M to form The Alliance, the largest U.S. media buyer with more than $2 billion. |
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| 1998 |
| The Wells agency shuts its doors. |
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| 1998 |
| Cigarette makers and state attorneys general draft a $206 billion deal that curbs marketing and settles lawsuits to recover Medicaid costs. |
Jessica Persson/AFP |
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| 1993 |
| Philip Morris announced plans to cut the price of its flagship Marlboro brand and heavy up on promotional outlays. The move, coined "Marlboro Friday," plunged Philip Morris' shares 23% and reverberated to other package goods stocks. |
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| 1994 |
| In the largest account switch in history, IBM Corp. yanks its business from scores of agencies worldwide and consolidates the entire account with O&M. |
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| 1995 |
| As its share price plunges 30%, Maurice and Charles Saatchi leave the agency they founded in 1970. |
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| 1997 |
| Cordiant spins off Saatchi & Saatchi and Bates Worldwide into separate companies. |
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| 1998 |
| Interpublic combines its Western International Media with Initiative Media in Paris to create the world's largest media management shop with $10 billion in billings. |
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| 1999 |
| Internet advertising breaks the $2 billion mark and heads toward $3 billion as the industry, under prodding from Procter & Gamble, moves to standardize all facets of the industry. |
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