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Latest Media and Advertising Agency News
Zeno Adds More Sears Business to Its Roster
Sears Holdings is shifting the bulk of its PR business to Daniel J. Edelman's Zeno Group.
Five Questions With Adam & Eve/DDB's James Murphy
Omnicom's DDB Worldwide is buying London independent agency Adam & Eve for an estimated $80 million. Ad Age's Europe Editor, Emma Hall, talked with Adam & Eve founder James Murphy, who starting today is CEO of the newly merged agency, Adam & Eve/DDB.
The Mobile Circus Is Coming to Cannes
The mobile circus is literally coming to Cannes, as the festival debuts a category and draws first-time festival goers from a new industry.
Mindshare Retains Unilever's $1.38 Billion U.S. Business
The consumer packaged-goods giant made the decision not to review its media-buying account in the region as it continues its market-by-market evaluations.
Omnicom Group's DDB Acquires London Hotshop Adam & Eve
The management team of Adam & Eve/DDB will comprise the Adam & Eve partners and members of DDB U.K. management. It will be led by James Murphy, who has been named CEO of the newly combined shop.
People on the Move: Jack Bamberger to Head Digital for MEC North America
Also on the Move: Annette King, Adam Mirabella, Steve Marino, Shonali Burke, Mark Stewart, Scott Parker and Qian Qian.
VW's Lamborghini Issues RFP for PR Support
Volkswagen's Automobili Lamborghini America brand is on the hunt for a PR agency, Ad Age has learned.
Global Branding and Media Planning, Market by Market
MPG CEO Maria Luisa Francoli Plaza explained how brands and media planners should approach cultural differences even as the web brings the world closer.
JWT Appoints a Pair of Chief Creative Officers in New York
Ryan Kutscher, who previously served as a creative director at CP&B, and Matt MacDonald, who's been executive creative director at JWT, New York, have been named co-chief creative officers of the network's flagship New York office.
Ogilvy Is First Into Myanmar With Stake in Local Shop Today Advertising
Ogilvy & Mather has acquired a stake in a Myanmar advertising agency, giving the WPP Group shop a head start in the resource-rich southeast Asian country that has been largely shut off from commercial development.
Saatchi & Saatchi Merges With Digital Shop Duke in France
In an attempt to net more business, Publicis Groupe is taking two of its key agencies in France and combining them into a single entity called Saatchi & Saatchi Duke.
DraftFCB Wins SeaWorld Account
With summer vacation is on the horizon, DraftFCB's New York office has picked up agency-of-record duties for SeaWorld Parks & Entertainment, which operates SeaWorld and Busch Gardens.
Mediabrands Spinoff Network Will Be Called BPN
Plans for a third agency network at Mediabrands are finally firming up. The new unit will sit under the Orion Trading Unit and handle conflict business.
