Latest Media and Advertising Agency News
Six Things You Didn't Know About BBH Creative John Patroulis
The New York office's top creative is a former boxer with vertigo. Who'd have thunk it?
Mondelez Shifts Halls Creative Work to Wieden & Kennedy
The move spells the end of JWT's 40-year relationship with Cadbury brands, which joined the Mondelez portfolio back in 2009.
Kmart Continues the Puns With its 'Big Gas' Promotion
The retailer is following up its viral hit "Ship My Pants" with more saucy worldplay in this video ad from DraftFCB.
.jpg?1369240067 "Indie Shop Mother Plots Expansion to Brazil")
Indie Shop Mother Plots Expansion to Brazil
Independent agency Mother is planning to open its fourth office in Brazil next year and has asked creative Gustavo Sousa to lead the charge.
Can a Small Agency Win Big Accounts Without a Partner?
Don Draper merged his agency to get a better shot at a major car account. Are the odds for small agencies any different in the digital era?
DraftFCB Strengthens California Presence, Taps Rahul Roy to Run It
The Interpublic shop shifts focus from Irvine to a new L.A. outpost to attract talent for Taco Bell and lure new clients.
Equifax Selects 360i as its Lead Agency
The credit reporting company made the agency shift a year after choosing Publicis Groupe's Digitas as lead agency.
NBC Vet Marianne Gambelli Lands at Horizon
Ms. Gambelli, who led NBC broadcast sales until last fall, has joined Horizon Media as exec VP-chief investment officer.
Discrimination Claim Against Interpublic Heads to Trial
A district judge tossed bulk of discrimination claims file by Joy C. Noel, but one part of the case is going to trial next month.
Group of Senior Execs Depart Huge to Form New Digital Shop
The Brooklyn-based digital agency is losing a group of senior staffers -- including founder Gene Liebel -- who are launching a new shop.
Porsche Keeps Creative at Cramer-Krasselt After Six-Month Pitch
The automaker, in a rare move for agency reviews, opts to retain its agency since 2007.
Behind Coke's Attempt to Unite Indians and Pakistanis with Vending Machines
A look at how the beverage giant is attempting to bridge nations in conflict with its "Small World Machines" campaign.
Amazon Taps Initiative to Serve as Global Media Agency
Following a fast-paced agency review, the Interpublic Group of Cos.' shop wins global media duties for the e-commerce giant.
Agency News Archives
Former Initiative CEO Nick Pahade Takes Reins at Poptent
The former agency exec will be tasked with striking more content deals with brands, agencies and publishers.
Full ArticleP&G Launches Major ROI Review
Under pressure, Procter & Gamble, U.S.'s No. 1 ad spender, examines how it measures the impact of its outlay.
Full ArticleAdland's Fears Realized: Mondelez Piggybacks on P&G's Payment Terms
A week after Procter & Gamble announced it would stretch the time it takes to pay agencies to 75 days, packaged-goods giant Mondelez has gone a step further issuing 120-day payment terms.
Full ArticleTwo Omnicom Agencies Hit Hard By Layoffs
Two of the most respected creative agencies in the business were forced to undertake big rounds of layoffs on Thursday.
Full ArticleOverworked? 24-Year-Old Ogilvy China Staffer Dies After Heart Attack at Desk
Reports that Gabriel Li died of chronic overwork have not been substantiated. Still, his death highlights the lack of boundaries between work and personal life in China.
Full ArticleSix Things You Didn't Know about Droga5 Creative Ted Royer
What do acid trips, karaoke, and the TV show "Bewitched" have in common? All part of the story of this ad exec's colorful life.
Full ArticleDoes Your Agency Need Its Own Trading Desk? Campbell-Mithun Says Yes
IPG agency is ending its reliance on Cadreon as it sets out to build and brand its own digital trading desk.
Full ArticleAfter Six-Month Search, BBH North America Hires CEO
BBH has appointed McCann's Patrick Lafferty to North American CEO, filling a role atop the agency that's been vacant since September.
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