Big In Print
Latest Media and Advertising Agency News
Mark Modesto Joins Ryan Partnership as CEO
He's leaving Marc USA to join the shopper-marketing agency. John Immesoete is also leaving Marc to join Ryan as chief creative officer.
On Heels of Bank of America Loss, BBDO Wins HP Creative
Agency was already on HP's roster, handling corporate, and printing and imaging work.
Agencies Going After Accenture, Deloitte IT
Consultants have designed IT solutions for global marketers, and agencies are responding by building out IT of their own.
Little Caesars Taps BFG 9000 for National Creative
The hire marks the pizza chain's return to national advertising with an agency of record, after several years of working with different agencies for local advertising.
DirecTV Marketer Heads to Amalgamated
Michael Stefanski has about 15 years' experience on both the agency and client side.
A Wise Word for Obama and Our Profession: Transparency
When political supporters and consumers are left largely in the dark, negative assumptions spread in the public.
Small Agency Awards Deadline Extended One Last Time: Entries Due May 7
Ad Age has extended the deadline for entries into its Small Agency Awards competition until May 7.
If You Want a True Community on Social Media, You Have to Create It
Social media give marketers a chance to build a real community of customers.
Report from Social-Media's Front Lines
The best way to stay ahead of the fast-changing social media and digital-marketing ecosystem is to go to its Mecca.
A Great Way to Re-Energize Your Creative Batteries
Creative Week is an annual celebration of creativity in advertising, design, digital media and arts. It brings fresh thinking to all aspects of our business.
When One Agency's Ideas Show Up In Another Agency's Work
What happens when you lose a pitch--but your work ends up in the client's campaign anyway?
Don't Underestimate How Much Preparation Means to Success
We are often so caught up in details that we forget to draft a simple plan of execution that will guide us from start to finish and prepare us for challenges that may arise.
