Latest Media and Advertising Agency News
Behind Coke's Attempt to Unite Indians and Pakistanis with Vending Machines
A look at how the beverage giant is attempting to bridge nations in conflict with its "Small World Machines" campaign.
Amazon Taps Initiative to Serve as Global Media Agency
Following a fast-paced agency review, the Interpublic Group of Cos.' shop wins global media duties for the e-commerce giant.
Former Initiative CEO Nick Pahade Takes Reins at Poptent
The former agency exec will be tasked with striking more content deals with brands, agencies and publishers.
P&G Launches Major ROI Review
Under pressure, Procter & Gamble, U.S.'s No. 1 ad spender, examines how it measures the impact of its outlay.
Adland's Fears Realized: Mondelez Piggybacks on P&G's Payment Terms
A week after Procter & Gamble announced it would stretch the time it takes to pay agencies to 75 days, packaged-goods giant Mondelez has gone a step further issuing 120-day payment terms.
Two Omnicom Agencies Hit Hard By Layoffs
Two of the most respected creative agencies in the business were forced to undertake big rounds of layoffs on Thursday.
Overworked? 24-Year-Old Ogilvy China Staffer Dies After Heart Attack at Desk
Reports that Gabriel Li died of chronic overwork have not been substantiated. Still, his death highlights the lack of boundaries between work and personal life in China.
Six Things You Didn't Know about Droga5 Creative Ted Royer
What do acid trips, karaoke, and the TV show "Bewitched" have in common? All part of the story of this ad exec's colorful life.
Does Your Agency Need Its Own Trading Desk? Campbell-Mithun Says Yes
IPG agency is ending its reliance on Cadreon as it sets out to build and brand its own digital trading desk.
After Six-Month Search, BBH North America Hires CEO
BBH has appointed McCann's Patrick Lafferty to North American CEO, filling a role atop the agency that's been vacant since September.
Dentsu Unveils Plan to Boost Growth in Markets Outside Japan
The company's got aggressive growth plans: it wants 55% of all revenue to come from new global markets within five years.
LG Shifts Bulk of Global Media Account to Havas from WPP
Five years after consolidating its global media account at WPP's Mindshare, LG is now moving a big chunk of it to Havas Media.
Mindshare's Winning Streak Continues With TGI Friday's Win
The WPP media agency has won TGI Friday's media-buying and planning business.
Agency News Archives
'Mad Men' Recap: Don Is Not My Co-Pilot
Don doesn't drink blood -- at least not yet -- but last night was an object lesson in how the 1968 version of Don Draper wields power in the office and out. It's not a pretty sight.
Full ArticleHill Holliday Names Karen Kaplan CEO
The 30-year veteran, who got her start at the Boston shop as a receptionist, is stepping into the role of CEO.
Full ArticleOver Half of Agency Compensation Deals Involve Pay-for-Performance
Ad execs are divided on whether pacts are win-win or benefit only the clients.
Full ArticleSCDPCGCWTF?!: What Should the New 'Mad Men' Agency Be Called?
There may be a new agency on the scene come Sunday's episode of "Mad Men," leaving us precious few hours to speculate.
Full ArticleNintendo Begins Digital Agency Review
Search process has just gotten underway and is being managed by External View Consulting Group.
Full ArticleBuzzFeed Starts Program to Train Agencies in the BuzzFeed Way
Agencies will learn BuzzFeed-style storytelling -- all the better to create sponsored posts on the site.
Full ArticleDyson Consolidates Media Duties with WPP's Mindshare
The maker of high-end vacuums and appliances previously worked with different media shops around the world.
Full ArticleSix Things You Didn't Know About The Martin Agency's Joe Alexander
The latest in Creativity's series that uncovers the unique personalities and habits of the industry's top creatives.
Full Article
Creativity Picks
A DVD That Smells Like Domino's Pizza
