Latest Media and Advertising Agency News
The pact is a bid to shape the market in years to come, according to Starcom MediaVest Group CEO Laura Desmond.
Xaxis CEO Brian Lesser will become CEO of the combined group with David Moore as chairman.
"If the payment terms they are suggesting to their suppliers would not be acceptable to them as suppliers, a re-think might be in order."
Grey's New York office will take over $50 million U.S. business from Havas' Arnold.
While Publicis' recent investments are regional and small relative to its purchases over the last two years, the timing raises questions.
After 31 years at Mullen -- the last 14 as CEO -- Joe Grimaldi is moving into a chairman role and Alex Leikikh will become CEO.
Introducing ridiculously great sale pricing on Ad Age print/digital/online.
Sprint has tapped Mark Figliulo's shop to handle TV creative.
Zappos this morning turned an airport baggage claim into a Wheel of Fortune-style game, with prizes determined by where bags land.
Hasbro is set to consolidate the majority of its global media-buying and -planning business with Omnicom's OMD and retained WPP's MediaCom in Latin America.
The digital agency Firstborn will work in TV, print, social and digital media for All Nippon Airways.
Michael Duda has joined six-year-old Johannes Leonardo as CEO, working with co-founders Leo Premutico and Jan Jacobs.
The agency, part of Lowe & Partners' network, will create new campaigns for Barbie, Hot Wheels, Monster High, Max Steel and others.
The problem beneath the surface is that choosing that partner may be a short-term decision, but it has long-term ramifications.
Make an even bigger difference when volunteering for a non-profit: Become a member of the board.
Trimming tax deductions for ad expenses may help some companies, but it will crimp the ad industry, imperil jobs and limit free media.
Marketer can do all of their own advertising faster and cheaper. But they're entirely too caught up in themselves.
The top third of TV viewers accounts for two-thirds of ad impressions, argues Robert Norcross, suffering far too much commercial repetition.
Agency News Archives
Incumbents JWT, which handles creative duties for the Marines, and Campbell Ewald, which has the Navy, are expected to defendFull Article
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Agency of record nabs assignment for new Colorado, but Leo Burnett holds on to Silverado.Full Article
The co-founder of creative hotshop tells us about the time a guy bit him.Full Article
Soon-to-be-sibling rivalry? Why Disney moved much of its media account to Omnicom from Publicis, just months before Omnicom and Publicis merge.Full Article
Proposal would allow businesses to expense only 50% of their advertising costs in year they are incurred.Full Article
The French communications group continues its acquisition drive while awaiting approval to merge with Omnicom.Full Article
The new effort encourages players to share their 'firsts' and become part of Playstation 4 history, as rival XBox preps its launch.Full Article