Latest Media and Advertising Agency News
Mr. Crowther is Carat's third lead on the massive GM account in two years.
WPP CEO Martin Sorrell told the UBS conference that he wants to know whether the merger is a French takeover or an American one.
It's the first time in 20 years that a new platform is expanding overall ad spending without cannibalizing other media, one forecast said.
Pop culture hits aren't the only things he can pull out of his pants.
You have until Sunday (Dec. 8) to save big. For just $59 you can get a year's print/digital/online subscription to Advertising Age.
WPP is hoping a team that consists of execs from Wunderman, MEC, Landor and Kantar will win over airline.
The pact is a bid to shape the market in years to come, according to Starcom MediaVest Group CEO Laura Desmond.
Xaxis CEO Brian Lesser will become CEO of the combined group with David Moore as chairman.
"If the payment terms they are suggesting to their suppliers would not be acceptable to them as suppliers, a re-think might be in order."
Grey's New York office will take over $50 million U.S. business from Havas' Arnold.
While Publicis' recent investments are regional and small relative to its purchases over the last two years, the timing raises questions.
After 31 years at Mullen -- the last 14 as CEO -- Joe Grimaldi is moving into a chairman role and Alex Leikikh will become CEO.
Introducing ridiculously great sale pricing on Ad Age print/digital/online.
The problem beneath the surface is that choosing that partner may be a short-term decision, but it has long-term ramifications.
Make an even bigger difference when volunteering for a non-profit: Become a member of the board.
Trimming tax deductions for ad expenses may help some companies, but it will crimp the ad industry, imperil jobs and limit free media.
Agency News Archives
Zappos this morning turned an airport baggage claim into a Wheel of Fortune-style game, with prizes determined by where bags land.Full Article
Hasbro is set to consolidate the majority of its global media-buying and -planning business with Omnicom's OMD and retained WPP's MediaCom in Latin America.Full Article
The digital agency Firstborn will work in TV, print, social and digital media for All Nippon Airways.Full Article
The agency, part of Lowe & Partners' network, will create new campaigns for Barbie, Hot Wheels, Monster High, Max Steel and others.Full Article
Incumbents JWT, which handles creative duties for the Marines, and Campbell Ewald, which has the Navy, are expected to defendFull Article
Steven Wolfe Pereira is returning to his tech roots as chief marketing officer of Datalogix, after leading MediaVest's Walmart and multicultural efforts.Full Article