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Latest Media and Advertising Agency News
JWT Appoints a Pair of Chief Creative Officers in New York
Ryan Kutscher, who previously served as a creative director at CP&B, and Matt MacDonald, who's been executive creative director at JWT, New York, have been named co-chief creative officers of the network's flagship New York office.
Ogilvy Is First Into Myanmar With Stake in Local Shop Today Advertising
Ogilvy & Mather has acquired a stake in a Myanmar advertising agency, giving the WPP Group shop a head start in the resource-rich southeast Asian country that has been largely shut off from commercial development.
Saatchi & Saatchi Merges With Digital Shop Duke in France
In an attempt to net more business, Publicis Groupe is taking two of its key agencies in France and combining them into a single entity called Saatchi & Saatchi Duke.
Want to Inspire Your Staff? Push Them Out of the Office for a Day
The ad industry has long hours, tight deadlines and many thankless moments. How can agency managers inspire their staffs?
DraftFCB Wins SeaWorld Account
With summer vacation is on the horizon, DraftFCB's New York office has picked up agency-of-record duties for SeaWorld Parks & Entertainment, which operates SeaWorld and Busch Gardens.
Clients Need to Know: Are You Helping or Selling?
We must assure clients that we have their best interests at heart, not an agenda.
The Big Problem With 'The Pitch': It Portrays an Outdated Business Model
"The Pitch" can be fun to watch, but it portrays an outdated business model.
When Big Ideas Come from Small Companies
The freshest marketing ideas don't always come from big-budget marketing departments. They come from entrepreneurs who use their ingenuity to stand out.
A Wise Word for Obama and Our Profession: Transparency
When political supporters and consumers are left largely in the dark, negative assumptions spread in the public.
Small Agency Awards Deadline Extended One Last Time: Entries Due May 7
Ad Age has extended the deadline for entries into its Small Agency Awards competition until May 7.
If You Want a True Community on Social Media, You Have to Create It
Social media give marketers a chance to build a real community of customers.
Report from Social-Media's Front Lines
The best way to stay ahead of the fast-changing social media and digital-marketing ecosystem is to go to its Mecca.
A Great Way to Re-Energize Your Creative Batteries
Creative Week is an annual celebration of creativity in advertising, design, digital media and arts. It brings fresh thinking to all aspects of our business.
