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Latest Media and Advertising Agency News
Ogilvy Working With Susan G. Komen for the Cure in PR Crisis
Who's the PR agency for Susan G. Komen for the Cure? Ogilvy, which was brought on eight months ago and now has its hands full trying to manage crisis communications for the charity now under fire.
Are We Ever Going to Top the Greatest Super Bowl Ad of All Time?
If we compare the most popular Super Bowl commercials from year to year, they all fall short of the one that got this magnificent obsession going in the first place: Apple's "1984." That iconic creation still leads everyone's list of the best ever. Why haven't we taken another huge leap and topped it?
Chrysler Will Relaunch in U.K. With Super Bowl Spot on Sky
The U.K. doesn't have a lot of Super Bowl fans, but Chrysler hopes to wow them on Sunday by relaunching the brand during the British broadcast of the game on Sky satellite TV.
HP Launches Creative Review for PC Division
Hewlett-Packard is on the hunt for a global creative agency to handle marketing for its personal computing division, long the marketing star of the company.
Saatchi Snags Kraft's Kool-Aid, Capri Sun
Kraft is once again rejiggering its roster, handing Publicis Groupe's Saatchi & Saatchi creative duties for Kool-Aid and Capri Sun, previously handled by WPP's Ogilvy.
Unilever Taps Profero for Global Tresemme Work
Unilever has tapped indie shop Profero to handle global digital duties for Tresemme shampoos and conditioners, a brand the packaged goods giant acquired as part of its $3.7 billion purchase of Alberto-Culver.
Merck Taps McCann to Handle Creative Duties for Several Brands
Interpublic Group of Cos.' McCann Worldgroup, via its health-and-wellness practice HumanCare, has been awarded consumer creative duties for several Merck brands.
Miller Lite Looks Beyond DraftFCB
MillerCoors is bringing roster agency Saatchi & Saatchi aboard to assist DraftFCB on a campaign for the struggling Miller Lite, Ad Age has learned.
Pay-for-Performance Starts to Gain Steam
Pay-for-performance is like an urban legend of media buying and planning. But with increasingly sophisticated measurement and planning tools, the concept is morphing into a reality that could in some cases replace the traditional fee model.
Shops Begin the Year With Layoffs
MDC Partners' CP&B and Publicis Groupe's Saatchi & Saatchi, New York, this week let go just under 5% of its staff, while WPP Group's Ogilvy earlier in the month laid off 60 people out of its overall staff of 2,000. What does this mean for the industry?
Bertucci's Hires SapientNitro as Part of Overhaul of the Restaurant Brand
"We were looking for an agency that could help us figure out the next generation of customers," Skip Weldon, senior VP-marketing at Bertucci's, told Ad Age.
Buffalo Wild Wings Taps Fallon
Growing restaurant chain Buffalo Wild Wings has made its first creative agency change in seven years, tapping Publicis Groupe's Fallon as its new lead creative shop without a review.
Dominic Proctor Elevated to President of Group M
As part of a WPP management restructuring, Mindshare's worldwide CEO, Dominic Proctor, has been promoted to the newly created role of Group M president.
