July 18, 2012 – Ritz Carlton Chicago
Advertising Age presents The CMO Strategy Summit. This invite-only event will be an exploration of the innovative and creative tactics that allow marketers to get the most out of their budgets. Request an invite today.
CMO Strategy
PayPal Snags 15 Retailers for In-Store Payments
In a coup, PayPal is competing at the register with credit cards, signing 15 major retailers including Barnes & Noble, Foot Locker, JC Penney and Toys 'R' Us to accept its online payments at their brick-and-mortar stores.
McDonald's Shareholders Defeat Proposal to Weigh Impact on Obesity
McDonald's Corp. today voted down a proposal that would have led it to assess its impact on public health, particularly childhood obesity.
Google Names New Motorola CMO as Deal Closes
Now that Google's $12.5 billion purchase of Motorola Mobility is a done deal, Gary Briggs, former Google VP-consumer marketing, is replacing Bill Ogle as Motorola Mobility's chief marketer.
P&G Restructures Communications Under Marketing Chief Pritchard
Procter & Gamble Co. is restructuring its massive global public-relations organization so that a streamlined marketing-focused group now going by "communications" will report directly to Global Brand-Building Officer Marc Pritchard.
Campaign Centered on Stanley Cup Lures Casual Fans, Lifts NHL Ratings
A social-media push and a comprehensive ad campaign around the Stanley Cup "all geared to help lure the casual fan" has helped the NHL forge record TV ratings through the first two rounds of the playoffs.
















