In a coup, PayPal is competing at the register with credit cards, signing 15 major retailers including Barnes & Noble, Foot Locker, JC Penney and Toys 'R' Us to accept its online payments at their brick-and-mortar stores.
McDonald's Corp. today voted down a proposal that would have led it to assess its impact on public health, particularly childhood obesity.
Now that Google's $12.5 billion purchase of Motorola Mobility is a done deal, Gary Briggs, former Google VP-consumer marketing, is replacing Bill Ogle as Motorola Mobility's chief marketer.
Procter & Gamble Co. is restructuring its massive global public-relations organization so that a streamlined marketing-focused group now going by "communications" will report directly to Global Brand-Building Officer Marc Pritchard.
A social-media push and a comprehensive ad campaign around the Stanley Cup "all geared to help lure the casual fan" has helped the NHL forge record TV ratings through the first two rounds of the playoffs.
Apps like SocialCam and Viddy are exploding in popularity as the next "Instagram for video" among consumers for recording and sharing short videos and -- like clockwork -- big brands are following.
The "Duets" commercial is an "homage" to Apple's famed "1984" ad, said Marla Provencio, ABC's new chief marketing officer.
The stock market's subdued reaction to Facebook's IPO suggests doubts over the value of social engagement.
IBM leapfrogged Google, rising to No. 2 behind Apple, with brand value of $116 billion last year, according to the latest Brand Z ranking from Millward Brown. Of course, CoreBrand three weeks ago put IBM at No. 66. Here's why the discrepancy.
Will years of ethical neglect bring about a day of reckoning for CMOs? Or will we pledge to truth and authenticity?
For major companies, from retailers to restaurants, some of the best marketing talent is coming from an unlikely place -- well outside their categories.
Starbucks upped Global CMO Annie Young-Scrivner to president of Canada, its second-largest market after the U.S.
Besting the competition is the endgame of most marketing, and one of the most enduring and reliable ways of so doing is a creative idea.
July 18, 2012 – Ritz Carlton Chicago
Advertising Age presents The CMO Strategy Summit. This invite-only event will be an exploration of the innovative and creative tactics that allow marketers to get the most out of their budgets. Request an invite today.
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