Struggling retailer has a new CMO and plans to become the "neighborhood technology playground."
CMO Strategy Summit
Kidzania has a compelling pitch for children, their parents and global marketers who sponsor its work-simulation activities.
Walmart misses on top and bottom lines, but will step up price ads and ecommerce investments.
As the Red Sox ended its longest home game sellout streak in history, Fenway Sports Management is plotting global diversification.
As tech innovations pile on, businesses will evolve according to how and where they invest. Will yours be a pioneer?
As Brian Niccol moves up, Chris Brandt becomes chief marketing officer for Taco Bell.
Instead of focusing on their core position, too many marketers try to go upscale or downscale with failure most often the result.
Staples-owned Quill.com is planning an ad push for its Dunder Mifflin brand around the final episode of the NBC sitcom. But it isn't stopping there.
Despite expansion, Shiner stays true to core fans by sticking with its hometown agency and "comfortable" mix of digital, out-of-home and print that communicates brew's Texan personality.
Participants will learn from savvy marketers, hot tech startups and visit the Google and Facebook campuses.
New survey finds more than half of deals now have incentives, but the payment structures don't always send agencies the right message.
Gum titan Wrigley is pulling its Alert gum from shelves as the FDA scrutinizes products containing caffeine.
Exec With Hybrid Role Explains Why It Makes Sense For IT, The CIO To Report To A Marketer.
The CMO's tenure nearly doubled from 23 months to 45 as the position gains more respect from the CEO and forges closer ties to the CIO.
Execs from Mondelez, Gap and Target discuss differences in control, pressure and creativity, plus what agencies just don't get about clients.
CMO Strategy Archives
CMOs feel huge pressure to satisfy customers, a survey shows, but haven't fully embraced the technology that's required.Full Article
Let's rethink reward programs: To customers, loyalty means long-term mutual trust, not points for purchases. They want personal attention.Full Article
Despite much talk about procurement executives evolving the discussion to be more about marketing ROI, a new survey says they are still mostly being judged on cost reduction.Full Article
Asics expects training will be its biggest business, after running.Full Article
'Real Walmart' campaign aims to refurbish retailer's image, with help from agency behind Bloomberg gun-control effort.Full Article
J.C. Penney heard customers' dislike of department store sales, but failed to deliver honesty they could trust.Full Article
Corporate-image push focuses on company's role as a long-term provider of health care for "stakeholders': doctors, consumers -- and regulators.Full Article
Wells Fargo's chief marketer Jamie Moldafsky said the new ad, which strays from marketing products and services, is a big repositioning for the brand.Full Article