CMO Strategy

AmEx Tests New Ways to Transact in Social Media

AmEx Tests New Ways to Transact in Social Media

While adland has obsessed over what brands should say on these social-media outlets, AmEx's John Hayes and his team are testing ways to transact there.

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ANA: Two-Thirds of Global Marketers to Change Agency Compensation

Compensation and performance incentives were debated at the Association of National Advertisers' Financial Management Conference.

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Jockey Tells ANA Its 'Accountable Comp' Agency Model Works

Jockey Tells ANA Its 'Accountable Comp' Agency Model Works

Jockey is known for its briefs, so it's rather fitting that the brief it gave to ad agencies during a review process last year was an unusual one.

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RIM Names Frank Boulben CMO

RIM Names Frank Boulben CMO

Ahead of its last-ditch effort to stay relevant in smartphones, BlackBerry parent Research in Motion has hired a chief marketer.

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Big Data Requires Complex Analysis, But Don't Be Scared Off

Big Data Requires Complex Analysis, But Don't Be Scared Off

Segmentation groups customers based on characteristics. But it can get so complex that companies become paralyzed.

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Buy Online, Pay at a Store -- a Novel Pathway to Building Brand Loyalty?

Buy Online, Pay at a Store -- a Novel Pathway to Building Brand Loyalty?

Walmart's "Pay With Cash" program suggests novel ways of looking at customer relationships, both online and offline: holistic marketing to raise brand loyalty.

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Seventh Generation Expands Lineup

Seventh Generation Expands Lineup

Many marketers talk about getting back to their brand roots after a stumble in the marketplace. For Seventh Generation, that roots movement is all the more interesting, considering that the company fired founder Jeffrey Hollender less than two years ago.

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Seventh Generation Expands Lineup

Seventh Generation Expands Lineup

Many marketers talk about getting back to their brand roots after a stumble in the marketplace. For Seventh Generation, that roots movement is all the more interesting, considering that the company fired founder Jeffrey Hollender less than two years ago.

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Spring Is Restless Season for CMOs as Moves Abound in Late April, May

Spring Is Restless Season for CMOs as Moves Abound in Late April, May

That shuffling sound you hear is coming from C-suites across the country. In the past few weeks, a series of high-profile marketers changed jobs. Here's a scorecard.

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Best Buy Global CMO Exits

Best Buy Global CMO Exits

Barry Judge had been with the retailer more than a dozen years.

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T-Mobile CMO Cole Brodman to Depart

T-Mobile CMO Cole Brodman to Depart

Weeks into a major brand refresh, the wireless carrier's chief marketer will leave this month, according to the company.

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It's Time for Advertising to Take a Lesson (Gasp!) from Public Relations

It's Time for Advertising to Take a Lesson (Gasp!) from Public Relations

Advertising agencies need to learn how public relations can actually improve their creative thinking.

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Oscar Mayer Spending Big Behind New Selects Line

Oscar Mayer Spending Big Behind New Selects Line

Kraft Foods realizes it has work to do with the Oscar Mayer brand and is launching Selects, a line of cold cuts it says are preservative-free.

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CMO Strategy Archives

Pepsi Debuts First Global Campaign

Pepsi's "Live for Now" looks to position the brand as being on the pop-culture forefront around the world.

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Road Trip! Pete Coors Relives Family Brand's Journey East

Pete Coors has lived through mergers, consolidations, a failed Senate run and Zima. He talked to Ad Age while on an RV trip commemorating the eastward journey Coors Banquet made 30 years ago.

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AB InBev Global CMO Steps Down

Anheuser-Busch InBev Global Chief Marketing Officer Chris Burggraeve has stepped down and will be replaced by Miguel Patricio, zone president for Asia Pacific.

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Market With Messages That Tap Into Man's Primal Urges

Marketers should make use of the Seven Deadly Sins and Seven Heavenly Virtues.

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Honest Tea Plans First National Blitz Since Acquisition By Coca-Cola

Honest Tea has chosen its first agency of record.

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Hershey to Launch Lower-Fat Chocolate Candy

Hershey's Simple Pleasures are cream-filled chocolates that the marketer says have 30% less fat than other milk chocolates. But can the marketer break through in a category where people have been reluctant to explore healthier options?

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Taco Bell Sees Sales Turnaround After Product Rollouts

The launch of the fast-feeder's biggest product, the Doritos Locos Taco, and its breakfast rollout on the West Coast contribute to 6% gain in same-store sales.

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Coca-Cola Shifts North American Sprite Duties to Leo Burnett

Bartle Bogle Hegarty has lost lead creative duties for Coca-Cola's Sprite brand to Leo Burnett, which has been tasked with major a North American campaign for next year.

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