Focus on consumer brand and DIY market has helped Valspar's market share climb.
If you want to preview the new James Earl Jones and Malcolm McDowell ad for Sprint, you better be a follower of Danielle Gray on Twitter.
Many managers heeded Theodore Levitt's advice -- and paid the price.
Can marketers jump to general management? We recently asked two marketers who have made the move about their experience.
"If the payment terms they are suggesting to their suppliers would not be acceptable to them as suppliers, a re-think might be in order."
Boston Consulting Group is entering the brand health metrics fray with the Brand Advocacy Index, its take on the Net Promoter Score.
You may soon see more CMOs make the jump to CEO, according to Caren Fleit.
L'Oreal's Marc Speichert is getting his second promotion in four months.
Former Coke and ESPN exec charged with making the "toughest event on the planet" a "global lifestyle brand."
According to Ace Metrix, Pillsbury, IHOP and USPS are scoring best with consumers.
The struggling retailer kicked off its "Jingle More Bells" campaign today, its first under former Kraft Foods exec Debra Berman.
Chain's surveys find consumers aren't lovin' its service and plans to do something about it.
With its first national TV campaign in several years, sporting goods retailer is encouraging consumers to unplug this holiday season.
CMO Strategy Archives
The craft brewer behind Fat Tire Beer is selling an organic lager commemorating the 40th anniversary of outdoor brand Patagonia.Full Article
What's in a name? If you are a CMO, plenty. The job title means different things across companies and industries, says GE's Beth Comstock and others.Full Article
Ad Age pits a brand in demand against a brand in decline. Which one is powering down?Full Article