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CMO Strategy
RadioShack Looks to Regain Relevance With Push for Younger Consumers
Struggling retailer has a new CMO and plans to become the "neighborhood technology playground."
CMO Strategy Summit
Kidzania, a Theme Park for Work, Gears Up for U.S. Debut in 2015
Kidzania has a compelling pitch for children, their parents and global marketers who sponsor its work-simulation activities.
Walmart Disappoints But Stays Course on Price Ads and Ecommerce
Walmart misses on top and bottom lines, but will step up price ads and ecommerce investments.
How Fenway Became About Much More Than Baseball
As the Red Sox ended its longest home game sellout streak in history, Fenway Sports Management is plotting global diversification.
Will You Learn from Hackers and Pirates, or Stick to the Old Ways?
As tech innovations pile on, businesses will evolve according to how and where they invest. Will yours be a pioneer?
Taco Bell Names Marketing Chief Brian Niccol President, Announces New CMO
As Brian Niccol moves up, Chris Brandt becomes chief marketing officer for Taco Bell.
Why JCP, Walmart and Others Fail at Changing Their Spots
Instead of focusing on their core position, too many marketers try to go upscale or downscale with failure most often the result.
Can Dunder Mifflin Paper Brand Continue Past Thursday's Finale of 'The Office'?
Staples-owned Quill.com is planning an ad push for its Dunder Mifflin brand around the final episode of the NBC sitcom. But it isn't stopping there.
Why Craft-Brew Shiner's Bigger Footprint Won't Include a TV Buy
Despite expansion, Shiner stays true to core fans by sticking with its hometown agency and "comfortable" mix of digital, out-of-home and print that communicates brew's Texan personality.
Five Reasons to Attend Ad Age's CMO Strategy Summit on June 4 in San Francisco
Participants will learn from savvy marketers, hot tech startups and visit the Google and Facebook campuses.
Incentives Rise in Agency Compensation Deals, ANA Finds
New survey finds more than half of deals now have incentives, but the payment structures don't always send agencies the right message.
Wrigley Pulls Alert Caffeinated Gum in Face of FDA Pressure
Gum titan Wrigley is pulling its Alert gum from shelves as the FDA scrutinizes products containing caffeine.
Eduardo Conrado Talks About Motorola's Move To Marry Marketing-IT
Exec With Hybrid Role Explains Why It Makes Sense For IT, The CIO To Report To A Marketer.
CMO Strategy Archives
CMOs Must Fully Embrace New Technology, or Fail, And They Know It
CMOs feel huge pressure to satisfy customers, a survey shows, but haven't fully embraced the technology that's required.
Full ArticleLoyalty Programs Need to Put Customers' Needs First
Let's rethink reward programs: To customers, loyalty means long-term mutual trust, not points for purchases. They want personal attention.
Full ArticleProcurement Execs: Cost Shouldn't Be Main Thing, But It Is
Despite much talk about procurement executives evolving the discussion to be more about marketing ROI, a new survey says they are still mostly being judged on cost reduction.
Full ArticleAsics' New Ad Aims to Show Brand Isn't Just for Runners
Asics expects training will be its biggest business, after running.
Full ArticleWalmart Taps Agency Behind Bloomberg Gun-Control Effort
'Real Walmart' campaign aims to refurbish retailer's image, with help from agency behind Bloomberg gun-control effort.
Full ArticleJC Penney Had the Right Big Idea, But Flubbed the Details
J.C. Penney heard customers' dislike of department store sales, but failed to deliver honesty they could trust.
Full ArticleJ&J Launches Massive Corporate-Image Rebranding Campaign
Corporate-image push focuses on company's role as a long-term provider of health care for "stakeholders': doctors, consumers -- and regulators.
Full ArticleWells Fargo Tries to Strike Emotional Chord With Consumers In New Ad
Wells Fargo's chief marketer Jamie Moldafsky said the new ad, which strays from marketing products and services, is a big repositioning for the brand.
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