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CMO Strategy
Delete Creativity? That's Bad for Business
Besting the competition is the endgame of most marketing, and one of the most enduring and reliable ways of so doing is a creative idea.
AmEx Tests New Ways to Transact in Social Media
While adland has obsessed over what brands should say on these social-media outlets, AmEx's John Hayes and his team are testing ways to transact there.
ANA: Two-Thirds of Global Marketers to Change Agency Compensation
Compensation and performance incentives were debated at the Association of National Advertisers' Financial Management Conference.
Jockey Tells ANA Its 'Accountable Comp' Agency Model Works
Jockey is known for its briefs, so it's rather fitting that the brief it gave to ad agencies during a review process last year was an unusual one.
RIM Names Frank Boulben CMO
Ahead of its last-ditch effort to stay relevant in smartphones, BlackBerry parent Research in Motion has hired a chief marketer.
Big Data Requires Complex Analysis, But Don't Be Scared Off
Segmentation groups customers based on characteristics. But it can get so complex that companies become paralyzed.
Buy Online, Pay at a Store -- a Novel Pathway to Building Brand Loyalty?
Walmart's "Pay With Cash" program suggests novel ways of looking at customer relationships, both online and offline: holistic marketing to raise brand loyalty.
Seventh Generation Expands Lineup
Many marketers talk about getting back to their brand roots after a stumble in the marketplace. For Seventh Generation, that roots movement is all the more interesting, considering that the company fired founder Jeffrey Hollender less than two years ago.
Seventh Generation Expands Lineup
Many marketers talk about getting back to their brand roots after a stumble in the marketplace. For Seventh Generation, that roots movement is all the more interesting, considering that the company fired founder Jeffrey Hollender less than two years ago.
Spring Is Restless Season for CMOs as Moves Abound in Late April, May
That shuffling sound you hear is coming from C-suites across the country. In the past few weeks, a series of high-profile marketers changed jobs. Here's a scorecard.
Best Buy Global CMO Exits
Barry Judge had been with the retailer more than a dozen years.
T-Mobile CMO Cole Brodman to Depart
Weeks into a major brand refresh, the wireless carrier's chief marketer will leave this month, according to the company.
It's Time for Advertising to Take a Lesson (Gasp!) from Public Relations
Advertising agencies need to learn how public relations can actually improve their creative thinking.
