CMO Strategy
National Candy Show Draws Pitches for Farts Candy, Bacon Sex Lube
What happens when you put 600 sweets marketers in a room with retail buyers? Everything from Farts Candy to a tennis-ball shaped candy from Maria Sharapova.
Can Airlines Finally Offer You More Than 'the Nicest Prison Cell'?
"How many times have Wall Street guys come in and said 'You know, if you charge five bucks for TV, you'd make a lot of money'?" JetBlue's Marty St. George said in this video interview.
Preparing the Next Generation of Chief Marketers
Kellogg School of Management has launched a new program to educate current and prospective chief marketers.
'Hispanic Malls' Drawing Crowds by Being Culturally in Tune
Hispanic malls are drawing crowds across six states with a mix of special stores and family entertainment.
Amazon Tops Walmart in Ranking of Most Valuable Brands
The battle being waged between Amazon and Walmart isn't actually about online versus in-store -- it's about being omnichannel.
A Peek Into Starwood Hotels' Marketer Immersion Program
C-suiters temporarily relocate to fast-growing markets to bone up on best practices and meet with local officials.
Worlds Collide: The New Data-Focused CMOs and Their CIO Counterparts
The proliferation of digital channels, the internet of things and tomorrow's industrial internet demand new technology skills from the chief marketing officer.
Six Questions With Volkswagen's Kevin Mayer
Automaker's VP-marketing talks agency relationships, the Super Bowl, the 'dummy screen' and the iBeetle.
RadioShack Looks to Regain Relevance With Push for Younger Consumers
Struggling retailer has a new CMO and plans to become the "neighborhood technology playground."
Walmart Disappoints But Stays Course on Price Ads and Ecommerce
Walmart misses on top and bottom lines, but will step up price ads and ecommerce investments.
Will You Learn from Hackers and Pirates, or Stick to the Old Ways?
As tech innovations pile on, businesses will evolve according to how and where they invest. Will yours be a pioneer?
Taco Bell Names Marketing Chief Brian Niccol President, Announces New CMO
As Brian Niccol moves up, Chris Brandt becomes chief marketing officer for Taco Bell.
Why JCP, Walmart and Others Fail at Changing Their Spots
Instead of focusing on their core position, too many marketers try to go upscale or downscale with failure most often the result.
CMO Strategy Archives
Can Dunder Mifflin Paper Brand Continue Past Thursday's Finale of 'The Office'?
Staples-owned Quill.com is planning an ad push for its Dunder Mifflin brand around the final episode of the NBC sitcom. But it isn't stopping there.
Full ArticleFive Reasons to Attend Ad Age's CMO Strategy Summit on June 4 in San Francisco
Participants will learn from savvy marketers, hot tech startups and visit the Google and Facebook campuses.
Full ArticleFive Reasons to Attend Ad Age's CMO Strategy Summit on June 4 in San Francisco
Participants will learn from savvy marketers, hot tech startups and visit the Google and Facebook campuses.
Full ArticleIncentives Rise in Agency Compensation Deals, ANA Finds
New survey finds more than half of deals now have incentives, but the payment structures don't always send agencies the right message.
Full ArticleWrigley Pulls Alert Caffeinated Gum in Face of FDA Pressure
Gum titan Wrigley is pulling its Alert gum from shelves as the FDA scrutinizes products containing caffeine.
Full ArticleEduardo Conrado Talks About Motorola's Move To Marry Marketing-IT
Exec With Hybrid Role Explains Why It Makes Sense For IT, The CIO To Report To A Marketer.
Full ArticleCMOs Must Fully Embrace New Technology, or Fail, And They Know It
CMOs feel huge pressure to satisfy customers, a survey shows, but haven't fully embraced the technology that's required.
Full ArticleLoyalty Programs Need to Put Customers' Needs First
Let's rethink reward programs: To customers, loyalty means long-term mutual trust, not points for purchases. They want personal attention.
Full Article
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