DataWorks
Nielsen Taps IBM's Watson for Measurement and Media Planning
The ratings firm hopes IBM's "Jeopardy!" winner will improve measurement of ad effectiveness and media planning.
Sponsored Content / IBM
Are Marketers Ready for 'Cognitive' Customer Service?
The state of today's customer service leaves much to be desired. The good news is a new era of computing is about to change that.
Hacking Boston With Consumer-Data Firm Dunnhumby
More and more companies with lots of data to play with are sponsoring hack events to tap into fresh analytical talent.
Worlds Collide: The New Data-Focused CMOs and Their CIO Counterparts
The proliferation of digital channels, the internet of things and tomorrow's industrial internet demand new technology skills from the chief marketing officer.
Can AT&T Use Its Ad Spend Data to Help Clients Target Consumers?
AT&T is the country's fifth largest ad spender -- and now its using data gleaned from its own digital advertising to to help other marketers that buy inventory through AT&T's AdWorks business.
There's Data in That Toothbrush (And Lots of Other Products, Too)
Imagine for a second that you could interview a product. How often is it being used? For how long? And where in the house does it live?
GM, IBM Among Companies Joining With Schools to Cultivate Data Scientists
The relationships are symbiotic: Companies provide problems and the research data to solve them. In return, they have access to a well-trained workforce with real-world experience.
ABC Viewers Buy More Tissue -- And Why That Matters
NCS rolls out system that lets buyers and sellers run instant analyses to understand how heavily the "Modern Family" audience is weighted with tissue-brand switchers.
Meet the Numbers Nerd Bringing Big Data to the Small Screen
National Geographic Channel's "The Numbers Game" dissects how people can use data to live healthier, happier and more successful lives.
DataWorks Archives
Evidon's Andy Kahl on Balancing Data Privacy With Business Needs
Evidon's Andy Kahl straddles the business and privacy sides of digital-data collection, working with marketing and sales staff as well as the data-science team.
Full ArticleWhat's Really Happening With Obama's Voter Data
The direct transfer of the coveted Obama data from campaign to nonprofit is not so simple -- not by a long shot.
Full ArticlePersonalized Commerce: Coming to an Internet Near You
From the perspective of a modern retailer, data is pushing pricing and promotion strategies in two directions -- toward both national and personal pricing.
Full ArticleObama's Data Scientist Runs Social Good Program
The program will allow 35 to 45 students to apply their knowledge of statistics and other data-related skill sets to society's pressing issues.
Full ArticleMastercard, AmEx Quietly Feed Data to Advertisers
Credit-card firms are selling their transaction data for digital advertising and other marketing efforts, but fears of consumer backlash abound.
Full ArticleMets Fans Are Metal Heads, Yanks Fans Dig Rap
Ad-intelligence outfit Exponential Interactive tracked 1.3 million baseball fans gearing up for the season last month online.
Full ArticleTech Firms Launch Privacy Tools That Can Block Mobile Ads
Don't like ads on your phone? Evidon and Truste are offering new ways to control them.
Full ArticleData Models Explained
A data model helps illustrate the way groups of information within a data set relate to one another.
Full Article- Most Read
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- Most EmailedHiring in Digital? Look for an Expert in, Yes, Traditional Media Bob McDonald Steps Down As P&G CEO, Replaced By A.G. Lafley Kmart Continues the Puns With its 'Big Gas' Promotion Nielsen Taps IBM's Watson for Measurement and Media Planning As Pinterest Meets With Marketers, Evolving Business Model Gets Clearer
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Cheeky Vintner Exposes Himself to Sell His Wine
