The ratings firm hopes IBM's "Jeopardy!" winner will improve measurement of ad effectiveness and media planning.
Sponsored Content / IBM
The state of today's customer service leaves much to be desired. The good news is a new era of computing is about to change that.
More and more companies with lots of data to play with are sponsoring hack events to tap into fresh analytical talent.
The proliferation of digital channels, the internet of things and tomorrow's industrial internet demand new technology skills from the chief marketing officer.
AT&T is the country's fifth largest ad spender -- and now its using data gleaned from its own digital advertising to to help other marketers that buy inventory through AT&T's AdWorks business.
Imagine for a second that you could interview a product. How often is it being used? For how long? And where in the house does it live?
The relationships are symbiotic: Companies provide problems and the research data to solve them. In return, they have access to a well-trained workforce with real-world experience.
NCS rolls out system that lets buyers and sellers run instant analyses to understand how heavily the "Modern Family" audience is weighted with tissue-brand switchers.
National Geographic Channel's "The Numbers Game" dissects how people can use data to live healthier, happier and more successful lives.
The company still intends to block third-party cookies by default, it said, but only after further testing.
The agency today announced an undercover data shopping spree, and sent warning letters to firms that may be in violation of the Fair Credit Reporting Act.
SapientNitro's director of data and analytics has unique theories on the world and data's role in it, combining a dedication to humility with a practical recognition of what data can -- and cannot -- do.
Providing $50,000 annually for three years as part of the media industry's effort to benefit from academic research conducted at NYC-area universities.
A promotion for Tornado Week, meanwhile, took off by promising to speed up fans facing interns every time someone said "#TornadoWeek" on Twitter.
Data technology service providers are getting funded, but until scale through wide adoption by smaller businesses is imminent, don't expect a bubble.
Evidon's Andy Kahl straddles the business and privacy sides of digital-data collection, working with marketing and sales staff as well as the data-science team.Full Article
From the perspective of a modern retailer, data is pushing pricing and promotion strategies in two directions -- toward both national and personal pricing.Full Article
Don't like ads on your phone? Evidon and Truste are offering new ways to control them.Full Article